1. Assignment 1: Part A: Your Marketing Plan

Assignment 1: Part A: Your Marketing PlanWrite an introduction to your company. Describe your company, its location, and the product it makes or the service it provides.Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement. Due Week 4 and worth 200 points At the end of this course, you will have created a marketing plan for a hypothetical product-based company. Each assignment focuses on a different section of the overall marketing plan. For Assignment 1, you will compile information on the company’s background information, an environmental analysis, your company’s short and long-term goals, and a SWOT analysis. For information on Website analytics, visit Google Analytics at http://www.google.com/analytics/why/. Note: You may create and / or make all necessary assumptions needed for the completion of this assignment. Write a five to six (5-6) page paper in which you: Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4)strengths, weaknesses, opportunities
assignment_1_your_marketing_plan_part_a.docx

Unformatted Attachment Preview

Don't use plagiarized sources. Get Your Custom Essay on
1. Assignment 1: Part A: Your Marketing Plan
Just from $13/Page
Order Essay

1. Assignment 1: Part A: Your Marketing Plan
Due Week 4 and worth 200 points
At the end of this course, you will have created a marketing plan for a hypothetical productbased company. Each assignment focuses on a different section of the overall marketing plan.
For Assignment 1, you will compile information on the company’s background information, an
environmental analysis, your company’s short and long-term goals, and a SWOT analysis.
For information on Website analytics, visit Google Analytics
at http://www.google.com/analytics/why/.
Note: You may create and / or make all necessary assumptions needed for the completion of this
assignment.
Write a five to six (5-6) page paper in which you:
1. Write an introduction to your company. Describe your company, its location, and the product it
makes or the service it provides.
2. Develop an environmental analysis that includes competitive, economic, political, legal,
technological, and sociocultural forces.
3. Determine the primary and secondary target markets for your company. Next, analyze the
primary and secondary target markets that you identified for your company. Be sure to cover the
4Ps, 5Cs and STP.
4. Decide the main goals that you would like to achieve within the next year (short term) and the
main goals that you would like to achieve within the next five (5) years (long term). Determine
the most appropriate ways to measure both short- and long-term goals. Note: Consider the
following metrics: tracking downloads of Website content, Website visitors, increases in market
share, customer value, new product adoption rates, retention, rate of growth compared to
competition and the market, margin, and customer engagement.
5. Develop both a SWOT analysis and needs analysis for your product. Each analysis should
examine four (4)strengths, weaknesses, opportunities, and threats for your company.
6. Use at least four (4) academic resources as quantitative marketing research to determine the
feasibility of your product / service. These resources should be industry specific and relate to
your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic
resources.
Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; citations and references must follow APA or school-specific format. Check with your
professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are not included in
the required assignment page length.
•
•
•
•
•
•
The specific course learning outcomes associated with this assignment are:
Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
Develop strategies to assess performance and achieve marketing goals.
Examine the marketing science of customer behavior and products in the marketing exchange
process, and create dynamic strategies for competing.
Evaluate target customer segments and positioning products within these segments.
Use technology and information resources to research issues in marketing management.
Write clearly and concisely about marketing management using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic / organization of the paper,
and language and writing skills, using the following rubric found here.
MKT500 Template Part A and APA Notes(3).doc
Assignment 1 – Mkt 500 – Sample Paper(3).docx
2. By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored
as part of the SafeAssign™ services in accordance with the Blackboard Privacy Policy; (2) that
your institution may use your paper in accordance with your institution’s policies; and (3) that
your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates.

Purchase answer to see full
attachment

GradeAcers
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.

Order your essay today and save 15% with the discount code DISCOUNT15