Write 6pages(1500words) writing project. You should make at least 6 different references. It is about the Korean pop culture. Please read the requirement very carefully. Thank you!!
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Writing Project 3
Culture Across Cultures
Context & Description
South Korean pop artist Psys smash hit single Gangnam Style is more than just a song. It is a
cultural phenomenon. The video has gone viral on YouTube, garnering over 600 MILLION hits in just three
months, becoming the third-most viewed video on the website (YouTube.com). Gangnam Style has been
remade and parodied by hundreds of people all around the world. Psys popularity has crossed over from
South Korea to many countries including the United States. He has granted interviews to the Today Show and
the Ellen DeGeneres Show, danced Gangnam Style with Britney Spears, and become one of the most popular
Halloween costumes of 2012. And through this buzz in the United States, one thing remains the same: the
song is sung in Korean (not English).
Gangnam Style is one of the many K-Pop (Korean Pop) songs in what Chinese journalists called the
Korean wave (??), a phenomenon that refers to the onslaught of South Korean entertainment in Asia and,
more recently, in other parts of the world (Valerio). Despite differences in language, Psys song is now a
mainstay in popular (pop) culture in the United States and beyond. However, Psys Gangnam Style is
definitely not the first K-Pop song to exist: groups like 2NE1 and BIGBANG are certainly popular in Korea, but
they did not make as big of a splash as Psys hit. What was it that made Gangnam Style so popular? Why
Psy? Why now? Is it Psys appearance? The dance associated with the song? The music itself? The lyrics?
The splashy, fun music video? Or is it the catchy concept, Dress classy and dance cheesy? And what might be
the influence of this song on K-Pop music in the US in the future?
The purpose of this project is to explore the nature of popularity by examining a transnational flow of
pop culture–a situation that requires the negotiation of different values, assumptions and tastes. What makes
a popular artifact from one culture cross-over to other cultures? What makes the artifact popular in the
first place? Why are people drawn to artifacts from certain countries? Why do people seek alternatives from
other cultures? What ideological, social, cultural, political, economic, and/or historical factors affect the
Appeal/Acceptance of an artifact in different countries or cultural contexts? What makes one artifact
internationally appealing while other artifacts from the same country do not gain the same kind of
popularity? How does the success of one artifact open the door for other artifacts from the same country?
Write a feature magazine article that analyzes a transnational cultural artifact: a song, music video,
user-created video, movie, blog, book, fashion style, celebrity, etc. In preparation for this project, explore the
criteria that help explain what makes a cultural artifact popular in one context and consider how the same
criteria may or may not apply to another context. Then, identify a pop culture artifact. It may be something
that has crossed over the national boundary or one that you think has the potential of becoming a
transnational phenomenon. Alternatively, you can choose an artifact that has no hope of becoming accepted
beyond its original cultural context. Once you have identified your artifact, explore the literature to find out
what has been said about the artifact and its reception–both within its original cultural context and in other
countries. The literature may include various media, including newspaper and magazine articles as well as
blogs, parodies, comments on interactive websites. You may even find articles about the artifact in academic
journals. Then, using the sources you have identified as well as your own analysis of the artifact, write an
article that describes the artifact and explains why it has become the international success that it has, why it
has the potential for such success, or why it has no hope of becoming one. You may also consider how the
artifact has been and can be adapted to audiences in different locale. Based on your analysis, also consider its
implications for transnational pop culture as a whole, for other pop culture artifacts from similar cultural
contexts, or for the future of the artifact that you have examined.
For this project, your audience will be readers of an entertainment magazine. You could choose a
publication that is specific to the type of pop culture artifact you are examining (e.g., movies, video games, or
music). You could write for a pop culture magazine in general that cuts across different kinds of artifacts. You
might choose a magazine or publication that is specific to the particular culture where your artifact
originated. Or, you can write for an age-specific magazine, such as a publication that targets college-age
Your readers could include music lovers, movie buffs, or video game fanatics. Or, they might be
members of a mass audience who are curious about, interested in, or surprised by the shift in todays pop
Format: 3-10 reference, 6-8 page, times new roman, 12ft, one-inch margin on the side
Please be sure you are writing to the exact audience, so make the statements clear.
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