16-18 Slides for my paper

I need to prepare professional presentation for my project. I did the the paper and I want you make the presentation 16-18 slidesI want you to add:1) some pictures and 2) One video
marketing_plan__video_gaming_company__1_.docx

Unformatted Attachment Preview

Don't use plagiarized sources. Get Your Custom Essay on
16-18 Slides for my paper
Just from $13/Page
Order Essay

Marketing Plan: Video Gaming Company
Marketing Plan: Video Gaming Company
Jobartography Gaming Company
Group Members Names
Submitted to:
March 2018
1
Marketing Plan: Video Gaming Company
2
Table of Contents
JOBARTOGRAPHY VIDEO GAMING COMPANY …………………………………………………………………………………………. 4
1
COMPANY DESCRIPTION ………………………………………………………………………………………………………………. 4
2
PRODUCT/SERVICE DESCRIPTION …………………………………………………………………………………………………… 5
3
STRATEGIC MISSION/VISION …………………………………………………………………………………………………………. 6
4
STRATEGIC GOALS ……………………………………………………………………………………………………………………….. 6
5
SUSTAINABLE COMPETITIVE ADVANTAGE ……………………………………………………………………………………….. 7
6
SITUATION ANALYSIS …………………………………………………………………………………………………………………… 8
6.1
7
8
SWOT…………………………………………………………………………………………………………………………………………8
6.1.1
Internal Strengths ……………………………………………………………………………………………………………………9
6.1.2
Internal Weaknesses ………………………………………………………………………………………………………………..9
6.1.3
External Opportunities ……………………………………………………………………………………………………………..9
6.1.4
External Threats …………………………………………………………………………………………………………………….10
6.1.5
Competitor Analysis ……………………………………………………………………………………………………………….11
6.1.6
Points of Difference ………………………………………………………………………………………………………………..12
MARKET-PRODUCT FOCUS ………………………………………………………………………………………………………….. 13
7.1
PRICE OF PRODUCT/SERVICE AND PRICE STRATEGY ……………………………………………………………………………………13
7.2
POSITIONING IN THE MARKET / POSITIONING GRID VISUAL ……………………………………………………………………………14
7.3
PLACE DISTRIBUTION STRATEGY (BRICK & MORTAR, ONLINE, MULTI-CHANNEL) ………………………………………………..14
MARKETING PROGRAM ………………………………………………………………………………………………………………. 16
8.1
TARGET MARKET (DESCRIBE SPECIFIC SEGMENTS AND WHY YOU CHOSE THEM)……………………………………………………16
8.2
INTEGRATED MARKETING COMMUNICATIONS (IMC) PROMOTION STRATEGY …………………………………………………….17
8.2.1
Advertising Campaign (Include a print ad & commercial) ……………………………………………………………17
8.2.2
Personal Selling Strategy ………………………………………………………………………………………………………..18
8.2.3
Public Relations Campaign………………………………………………………………………………………………………18
8.2.4
Promotions/Coupons ……………………………………………………………………………………………………………..18
Marketing Plan: Video Gaming Company
8.2.5
9
3
Direct/Social Media Campaign ………………………………………………………………………………………………..19
COST OF START-UP …………………………………………………………………………………………………………………….. 19
9.1
FIRST-YEAR PROJECTIONS (VISUAL REPRESENTATION PREFERRED- CHARTS, GRAPHS, ETC.) ………………………………………19
9.2
FIVE-YEAR PROJECTIONS (VISUAL REPRESENTATION PREFERRED- CHARTS, GRAPHS, ETC.)………………………………………..21
10
CONCLUSION AND RECOMMENDATIONS ………………………………………………………………………………………. 23
11
REFERENCES ……………………………………………………………………………………………………………………………… 24
Marketing Plan: Video Gaming Company
4
Marketing Plan:
Jobartography Video Gaming Company
1
Company Description
The development of computers and mobile games has brought advertisers with excellent
opportunities and challenges. According to Statist, by 2019, the growth of the interactive media
advertising market will become a $7 billion market, but developers and game brands have not yet
reached a gradual and flexible solution to participate in the logo. As television and radio are faced
off, video games have become the most consumed media. A lot of video games firms have the
intention to expand brands and lure customers to consume every new product as a way to penetrate
the world market. They have developed a new, bold approach to solving these problems.
Jobartography is an ambitious company that hopes to make video games that allow movie theaters
and movie theaters to watch movies and rent them.
The Jobartography method focuses on borrowing video games. The Jobartography
platform allows game customers to access games at a convenient time without having to purchase
video games. The Jobartography platform combines gambling behavior with real-world prizes.
The firm’s structures do not take into consideration the intrusive pop-ups or non-gaming ads,
making the game more attractive and enjoyable while allowing the brand to reach the world’s most
popular audience. Jobartography will be associated with 704 Games. 704 Games has the exclusive
rights of multiple developers around the world to borrow video games. This means that hundreds
of brands that Jobartography can bring to customers will benefit from a series of new video games
on mobile devices, Computer s and console.
By creating additional reasons for participants to participate more and more frequently in the game
and sharing the revenue of advertising brands that want to participate in gambling, Jobartography
Marketing Plan: Video Gaming Company
5
balances the incentives of game developers, players, and brands, who all want to create interesting
experiences for players. Jobartography is ready to solve one of the biggest challenges in the game:
which involves collaborating with game developers and advertisers in a different way so as to
make the gaming experience more attractive to 2.6 billion players worldwide. Thanks to the
commercial structure of providing cheap, comfortable and experienced video games, video game
company Jobartography may be a company that really opens the door to this huge and evergrowing market.
2
Product/Service Description
The main concept of the Jobartography Gaming Company is the rental of console video games.
These include the Xbox 360, Play Station 3 and Nintendo. The type of video rental specified in
this report does not include computer games in inventory, as computer games usually require
online game registration. The planned company will also hold a wearable game because there are
many different mobile systems and variants of various systems from different manufacturers and
getting too much cost for each platform game will be too high.
The store will be located in a megacity which is a densely populated area where it can
reach a large customer base. If the initial store is successful, you can open more stores and it is
possible to provide rent through the postal service. The concept of the company will be similar to
the concept of movie rental companies. The main difference in how it works is that games cost
more than movies and longer playtime than watching movies. Initially, drinks and snacks are not
sold, but you can add them later.
The competitive advantage of this kind of activity is that by offering the possibility of
renting instead of buying the game, consumers can enjoy the game at a lower price than they can
buy at a higher price. They should be interested in being particularly popular in short single-player
Marketing Plan: Video Gaming Company
6
games, but it can create greater difficulties in games that attract consumer interest and focus on
multiplayer games. A separate game has a path that ends with a goal. Once the goal is reached, the
game is approved, and the motivation is repeatedly reduced. This type of game is usually played
once, so the rewards in the game itself will be limited and continue to play, but the multiplayer
game has no real purpose and direct path, but they provide open games with no real ending. As a
result, they can provide a more interesting and can no longer maintain interest, which means that
consumers have a greater incentive to purchase the game Jobartography in the future to continue
the game.
3
Strategic Mission/Vision
Vision Statement
The first step, the vision statement, is to provide video game players with new ways to acquire
games while providing excellent professional customer service. The shop will also strive to create
a good atmosphere, which is a good place for customers and employees.
Mission Statement
The company’s mission is to provide consumers with the opportunity to play popular console
games so that they can choose to borrow games instead of buying games. The goal is to provide
consumers with simple, simple services as much as possible.
4
Strategic Goals
The company’s strategic and objective goals as part of the second phase are:
Strategic objectives
• Not to lose a maximum of 10,000 dollars in the first year.
• Create a database for consumers and continue to improve my product line based on your
preferences.
Marketing Plan: Video Gaming Company
7
• Ensure that 25% of video game players in the capital area understand my services.
• Earn 15,000 Dollar in profits in the second year.
• Expand my gambling offer by 30% in the second year.
• Beginning the next year to use the next generation of games in my product line.
• Move to bigger and better stores in the third year.
The strategic goals of Jobartography are:
• Survived in the first year and be the only video game provider.
• Profit in the second year.
• Profits across small capital video game stores that are not part of the network.
• Expanded to new cities in the fourth year.
• Implement revenue data, such as the GameStop store’s fourth year in the capital area.
• Increase online rents and establish business outside the capital area in the fourth year.
• Expand to the third store in the fourth year.
• Become the fifth largest game provider in the capital area in the fifth year.
5
Sustainable Competitive Advantage
The fifth part of the marketing planning process is to determine the competitive advantage of
Jobartography Gaming Company. Since leasing will provide the same products as competitors, it
is difficult to gain a competitive advantage in the products offered. Although stores cannot be
distinguished from other products, you must have a complete list of 24 games to compete.
Although it is difficult to match the choice of a large game, if you want to succeed, the store should
at least have some games similar to some of the games rivals have in the market. Another
Marketing Plan: Video Gaming Company
8
competitive advantage of the company is to provide friendly and competent customer service.
Although customers are less likely to be attracted to stores, the absence of stores may result in
some people not competing with other stores. The company’s competitive advantage stems from
the price of the game and the location of the store. Because stores provide me with games offered
by competitors, customers often choose where they buy products, how the buying process and
where they can get the cheapest games. As geographical location and price are important factors
for success, companies should be highly competitive.
6
6.1
Situation Analysis
SWOT
Marketing Plan: Video Gaming Company
9
6.1.1 Internal Strengths
The main advantage of starting video rentals is that they can provide video games to people who
want to play video games for a short time at a low cost, and also because they are the only ones
who provide such games. Since the shop is located in the center of Helsinki, the area has good
public transport possibilities, so the shop should be located in a densely populated and convenient
place. The service should also be very popular among players who are looking for games. They
know that they can quickly switch between players who want to try games before they buy and
those who are interested in playing multiplayer games with friends in a short period of time.
6.1.2 Internal Weaknesses
The downside is that it’s too expensive, and anyone who wants to play the game lasts for a few
weeks and is unattractive. Those who play less than five hours a week and customers and want to
finish are free gamers because they did it. It is cheaper than buying a game for a long time. Since
the company will only have one shop, it will not be part of a larger network. You will not be able
to purchase games in bulk. This may help reduce the cost of purchasing games. Some great
suppliers may also refuse to sell a handful of games because they can concentrate only on the sale
of a large number of games.
6.1.3 External Opportunities
The main opportunity arises from the untapped market for the video game rental market, as there
is the potential for expansion and success if the business philosophy is desirable because it does
not have a direct competitor with other similar services. As for this type of player, ordinary players
often do not buy games and often do not have consoles. Game rental services can encourage them
Marketing Plan: Video Gaming Company
10
to play more often and turn them into more active players. There are plenty of players that can
appeal moderately when they are new to play and not wait until their prices drop with age.
6.1.4 External Threats
The potential threats stem from the unstable economic situation and from the point of view of instore sales and how the economy may have difficulty getting initial loans, as banks may be more
reluctant to borrow money in unstable economic conditions. It is expected that the world economy
will hardly improve in the coming years, but the uncertainties that lead to the economic recession
may change. As video game providers receive funds from the sale of several games in video game
stores, they may be reluctant to share rental games to benefit from the sale of games. However, it
can be said that the rental of the game is a way to combat sales of used games. Because publishers
make money to rent games, they can persuade them to continue supporting business models. For
this reason, at least the Blockbuster games rental service has been approved by some video game
publishers (Purchese 2011).
Another potential threat is playing in the cloud. This is a technology that allows people
to transfer games from corporate servers in the cloud to the platform they choose to play. This
means that the player does not purchase the game itself but connects to the server of the company
that deals with the game and the server sends the video image to the consumer through the Internet
connection. This will allow consumers to play without buying retail games and can seriously
damage the video game market. Sony and Samsung are companies that show interest and
investment in technology. Many game developers have started adding additional content for their
new games that can only be downloaded online to combat sales of second-hand games. This is also
detrimental to leasing companies because I cannot provide this free content and encourage
Marketing Plan: Video Gaming Company
11
consumers to buy new games. This type of additional content is not yet common but may be more
common in the future.
6.1.5 Competitor Analysis
The sixth part of the strategic planning process is to identify major competitors. There is no direct
competitor because the company that provides video games from the actual location in is unique.
However, there are several indirect competitors. Competitors can be divided into seven categories:
online stores, specialty stores, department stores, resellers, hypermarkets, diversified stores, and
category experts. Because the retail game industry has a large customer base, there are companies
that sell games on the market. Many of these companies specialize in game business, so there is a
lot of competition. Comparing the leasing business concept with existing competitors; it is not
suitable for large companies. These great competitors have more resources and a greater presence
in the capital area because they operate multiple stores in the area, or later have a very strong
online business. The only category that matches the planned store to the competition is the price
of the game, and this factor has a decisive influence on the decision to purchase the player.
Therefore, the store should be able to obtain a modest market share and obtain a decent customer
base, while at the same time engaging in game rental businesses that currently have no other
companies. The store’s planned rent must match with other small companies on the market.
Although video game rentals are popular, other new companies can enter the market to provide
this service, and some small businesses may include borrowed games in their resources. However,
large companies are less likely to include borrowed games in their offers because they will take
profits away from regular game sales.
GameStop is the biggest competitor in the market because it owns several branches in
the capital area and sells video game products exclusively, and their games are very popular due
Marketing Plan: Video Gaming Company
12
to their low prices. The prices at City market and hypermarkets are quite high, but they have several
well-located shops and have attracted many customers to use their wide range of products. Expert
companies are also major competitors in this market. They have cheaper comparable prices and
better game options than large supermarkets and department stores, but there are not so many
stores and no good places.
Over the years, the number of competitors has remained relatively similar, because the
largest companies have been operating in the market for a long time, although some small
companies have changed in the past few years, most of them have also changed. He worked for
many years. The great change that has taken place in recent years is the sale of used games. When
GameStop entered the market and began offering purchase options, it became very popular, and
many rivals have had adapted and started to provide used games. Other large companies still do
not offer this service except the Shopping Centre, which started buying second-hand games in
exchange for store credit (Amo 2012). If the experiment is successful, other big companies can
adapt and start offering old games. As digital sales become more popular, large competitors will
undoubtedly change their strategy and start selling more digital products.
6.1.6 Points of Difference
The price difference between individual competitors is not very important. Prices are compared to
competitors where …
Purchase answer to see full
attachment

GradeAcers
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.

Order your essay today and save 15% with the discount code DISCOUNT15