Please check the attached syllabus and write based on the topic we covered in the class1) What you liked, and what you didn’t like? what worked, and what didn’t work? Changes and suggestions? (1.5 page)2) Grade yourself and your group members (in scale 1-100 % , total should be 100% ). Do not grade 2 members with same grade. (1.5 page)(I did part 7-10 and we are six students in this project and I want you to rank me as 3rd one) 3- Advice for future students (1 page)
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This course exposes the student to the vocabulary of marketing and introduces many of the major principles
and theories of the discipline. The focus of the course is on marketing’s relationship to other business
functions and on marketing function management as opposed to daily marketing operations.
COURSE LEARNING OUTCOMES
At the conclusion of this course, the student should be able to:
Understand fundamental marketing principles, generalizations, theories and strategies
Acquire skills in working with others as a member of a team
Develop skill in expressing oneself orally and in writing
Develop specific skills, competencies, and points of view needed by marketing professionals
Examine the role of and enhance their understanding of marketing ethics, consumer behavior,
social responsibility, the importance of marketing, history of marketing, job of a marketing
manager, target markets, market segmentation, market segmentation, opportunities identification,
marketing environment, business buyer behavior, product planning, goods, services, ideas,
competitive environment, economic environment, and the technological environment in marketing
Understand how to apply marketing course material (to improve thinking, problem-solving, and
decision-making) within organizations and business settings.
Enhance students understanding of marketing methods and strategies
Reflect on and refine individual and team based communication skills
Examine the role of ethics, consumer behavior, and social responsibility in marketing
Collaborate with classmates to better understand the major principles and theories of marketing.
Examine the role of marketing in business
Attendance/Class Participation and Instructors expectations: (100 points)
Primary tools and methods include the textbook selections, lectures,
discussions, case studies, exams, and group dynamics. Students will be
expected to participate in discussion activities and complete assignments on
Read all materials assigned.
Give substantial, meaningful feedback in class.
Plan to submit your papers ahead of time.
Use questions, discussion, analysis, and reading to better understand,
creating knowledge and challenging thinking.
Keep current with our class and with what is going on in the world. It is up to you to meet
deadlines. You will also be expected to know the material prior to class.
Note: This syllabus is a guide. Circumstances may alter the reading and/or test schedules. You are
required to check Moodle and your email at least once a week.
Attendance and punctuality is expected. If you are going to be absent, notify me in advance. 10 points will
be deducted from your grade for each class missed, in excess of 2 absences, unless prior arrangements have
been made. Arriving late or leaving early interrupts the class and will hinder participation points.
I do not allow cell phone or laptop use, both are distracting to your colleagues. If cell phone usage/text
messaging is noticed you will be asked to leave class, and will result in an absence towards the attendance
grade. Lastly, you may bring food or drinks to class, as long as you do not disturb your peers.
ONLINE & WEEKLY ACTIVITIES (35 Points)
Weekly questions and in class assignments are designed to implement and put yourself into the marketing
world through example, opinion, discussion and preparation. The questions and activities are due weekly,
and cannot be made up. Using handwritten notes for these activities will be permitted. This is why it is
pertinent to attend all classes and be prepared by reading any assigned document(s). This is course is handson and being involved is the best way to get the most out of it.
If you expect to be absent when an assignment is due, it is your
responsibility to turn in the assignment prior to class. Be sure to proofread
your work before submitting it. Similar to the business world,
assignments/projects received after the due date will receive half credit, at
best. NO CREDIT will be given for assignments turned in after seven days
beyond the due date. Allow extra time for problems and commitments.
Please contact me immediately if emergency situations arise. Students who
come to class prepared, actively participate in class discussions and
complete all assignments on time, do very well in my class. More importantly, I do NOT accept e-mailed
homework, unless arrangements were made.
CHAPTER OUTLINE (15 points each)
In the chapter outline you will develop a powerpoint or a presentation of some sort(ie Prezi) presentation.
You will include graphs, charts, and all major points from the chapter. Do not overload your slides with
too much information, this makes it hard to retrieve information in a timely manner. Utilize the 7×7 rule:
No more than 7 words across and 7 lines down. Again, too much information will lose the reader, so be
creative with your verbiage and overall look of the slides. Use titles and headings, do not be concerned
with color schemes and make sure to include detail not just definitions. This assignment is designed to get
you prepared for the end of the year project where you and your team will present the final project via
powerpoint. You will also be able to use this outline on the coordinating quiz.
REFLECTION PAPER (50 points)
A reflection paper describes the learning achieved during this class. Learning can
occur around many issues, from marketing function knowledge to inter-personal and
small group behavior. The purpose of the reflection paper is not to demonstrate
competency, but to provide a forum for you to think about your own learning. Why
have students think about their own learning? After graduation there is not a teacher
to correct mistakes – you must learn to diagnose and rectify your own difficulties.
Secondly, students retain concepts and learning best when they analyze their own
experiences. You will discuss what aspects of the course had the most and least
influence on your learning style, and what aspects you gained from this course.
Lastly, what advice do you give future students on how to be successful in this
course and in your groups. The reflection paper must be 3-5 pages double- spaced.
EXAMS (140 Points)
2 exams and several quizzes will be distributed throughout the semester. Exams may
consist of multiple-choice, true false and short answer. In the event you need to be absent
from class during an exam, it is your responsibility to make arrangements to complete the
exam before the next class. Only excused absences are allowed to make up exams, all
others will not receive credit for missed exams. You are also required to complete a major
field exam. Directions will be given by the instructor on how to complete this data
collection piece for the university.
CURRENT EVENT (25 points)
Each student will be responsible to complete a current event abstract based on the theories and studies of
marketing. The current event abstracts may be shared with the class for discussion, if time allows. The
concept is to be able to look at current marketing campaigns and understand the theory behind them.
Putting real world experiences and current events into what we learn in the classroom will encourage
learning and thinking outside the box.
Please use online resources as well as USA Today and The Wall Street Journal to help find articles that
pertain to this assignment. The article must be no more than two weeks old. It should pertain to some
aspect of sales and marketing management. When abstracting an article include: Abstract should be 2-3
pages double-spaced, using the Levels of Review found below:
1. What are the main points of view in this article?
2. Why is this article important to sales and marketing management?
1. What current marketing or sales trends are supported in this article?
2. What is the most important information in this article?
Critical/ Comparative Analysis
1. What would you do differently and why?- This is an important part of an analysisdig deep and explore your outside the box thinking.
2. Why do you think change is needed, compare possible competitors?
1. How can your analysis improve sales of the marketing and sales team?
2. What conclusions can be drawn from this article?
ASSESSMENT AND GRADING POLICY
Mid Term Exam
GRADE CONVERSION SCALE
TENTATIVE SCHEDULE FOR MKT 151
Introduction to course, Semester, and Projects
Projects, Connect Overview and Begin Chapter 1
Chapter 1: Overview of Marketing, Marketing Myths
Complete Chapter 1 Connect Assignment by 11:00am 1/26/18
Chapter 2: Strategic Planning for Competitive Advantage,
Current Events Group 1
Chapter 2: Strategic Planning for Competitive Advantage
Complete Chapter 2 Connect Assignment by 11:00am 2/02/18
Chapter 4: Consumer Behavior
Chapter 3 Outline Due
Chapter 4: Consumer Behavior/ Event Marketing Group
Complete Chapter 4 Connect Assignment by 11:00am 2/09/18
Group Meetings in my Office
Watch Ted Talks
Chapter 6: Global Consumers and Markets
Current Events Group 2
Chapter 7: Marketing Research
Complete Chapter 7 Connect Assignment by 11:00am 2/20/18
Chapter 8: Segmenting and Targeting Markets
Start surveys- Bring Laptops/ Surface Etc. to Class
Complete Chapter 8 Connect Assignment by 11:00am 2/23/18
Chapter 9: Developing New Products
Review for Mid Term Exam
Mid Term Exam: Chapters 1, 2, 3, 4, 6, 7, 8, and 9
No Class Spring Break
Chapter 10 Product Concepts
Class Online- Chapter 10 continued
Complete Chapter 10 Connect Assignment by 11:00am 3/16/18
Surveys due online before 12:15
Chapter 11: Pricing Products
Current Event Due Group 3
Survey Day/ Commercials/ Steve Jobs on Marketing
Complete Chapter 11 Connect Assignment by 11:00am 3/23/18
No Class- Attend Summit to Success 3/28/18
No Class- Good Friday
Analyses Descriptions from Marketing Plan
Bring Laptops to Class
Current Event Due Group 4
Complete Chapter 14 Connect Assignment by 11:00am 4/06/18
Chapter 14 & 15 IMC & Advertising
Chapter 16 Social Media
Bring Laptops/ Surface Etc. to Class/
Complete Chapter 16 Connect Assignment by 11:00am 4/13/18
Chapter 17: Sales Promotion and Personal Selling
Projects: Groups 1, and 2,
Complete Chapter 17 Connect Assignment by 11:00am 4/20/18
Projects: Groups 3 and 4
Reflection Paper Due /Exam Review
Finals Week 05/01/18
Final Exam 1:00-3:00
Advice from previous students on how to be successful in this course
Always do the reading and take notes on everything
International students do not stay together or close together, I recommend each
international student sit with a domestic student, so it will be easier for international
student to focus and understand what is going on in class.
In order to get the most out of the class, you must be involved in the classroom
Dont procrastinate, lock in and commit to the project in order for it to be successful, it is a
lot of work, but it is so worth it. I actually learned more about marketing from the project
than reading about it in a book.
Keep a planner and know when the online quizzes are due
Get started on the final project as soon as possible, the project takes a lot of thought and
hard work, if it is thrown together at the last minute the quality of work will show.
Take notes and ask questions, and pay attention to the syllabus.
International Students should sit with domestic students so it is easier to focus
Start meeting outside of class with your group in the beginning of the semester so it is not
so hard to finish the project at the end.
The end of the year project should be taken seriously and needs to progressively be worked on throughout
the year. If you and your group plan on getting a passing grade, waiting until the last minute to put this
together would not be advised. Each group member must have their own role; editor, marketer,
advertiser, promoter, accountant etc. You must be confident and believe in your product or service in
order for it to be successful. So, choose your product or service wisely.
Choose a tangible product or an intangible service (an original idea)
Provide a prototype or sample of your product or service
Create a marketing plan for your product or service
Develop a presentation to market your product/ service to the class
Develop a commercial and or radio advertisement
Present your product/ service to the class in 15-20 minutes
A marketing plan should include but not be limited to all aspects of this course from advertising, finance,
SWOT analysis, budgeting, market research, pricing, target markets, staffing as well as a forecast of sales
for the 1st and 5th year. You are required to come up with a commercial or radio advertisement for your
product or service. This works best if the commercials or radio ads are posted to you tube at
You will need to collect data for your product, create flyers, and advertisements. Your group is also
responsible for bringing in a prototype or sample of what you are marketing. This is a key ingredient to
this project. Be creative.
The concept must be sold to the class within 15-20 minutes. Everyone must attend the presentations,
failure to do so will result in a deduction in your class participation points for the year. Have fun with this
project, it may seem like a lot of work, however you will learn a lot from this experience.
** In the first meeting with your group you will need to select a captain or a leader that will be responsible
for delegating for the group. There will also be an opportunity to fire any group member that is not
pulling their weight and contributing the progression of the project.
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