5 page feasibility plan summary

I need a summarized 5 page APA style format feasibility plan supporting the attached files below. Also below you will find the grading rubric. The feasibility plan includes a clear and concise description of a new business venture idea and examines in detail opportunities and consumer need it will fill. (10 Points)No Description0.0No SubmissionPoints Equal 0No Assignment Submitted.1.0NoviceSection Points Possible – less than 81. The feasibility plan includes a marginally clear and concise description of a new business venture idea and examines in detail opportunities and consumer need it will fill.2.0BasicSection Points Possible 8The feasibility plan includes a partially clear and concise description of a new business venture idea and examines in detail opportunities and consumer need it will fill.3.0ProficientSection Points Possible 9The feasibility plan includes a clear and concise description of a new business venture idea and examines in detail opportunities and consumer need it will fill.4.0ExceptionalSection Points Possible 10The feasibility plan includes an exceptionally clear and concise description of a new business venture idea and examines in detail opportunities and consumer need it will fill.1.0 The value proposition outlines clearly the features that make the product or service attractive to customers and convincingly proves the idea will generate revenue. (10 Points)No Description0.0No SubmissionPoints Equal 0No Assignment Submitted.1.0NoviceSection Points Possible – less than 8 The value proposition outlines poorly the features that make the product or service attractive to customers and hints that the idea will generate revenue.2.0BasicSection Points Possible 8The value proposition outlines somewhat clearly the features that make the product or service attractive to customers and suggests the idea will generate revenue.3.0ProficientSection Points Possible 9The value proposition outlines clearly the features that make the product or service attractive to customers and proves the idea will generate revenue.4.0ExceptionalSection Points Possible 10The value proposition outlines very clearly the features that make the product or service attractive to customers and convincingly proves the idea will generate revenue.1.0 The feasibility plan addresses the type of target market and describes in detail the types of consumers that will be targeted, listing the unique benefits of the idea. (15 Points)No Description0.0No SubmissionPoints Equal 0No Assignment Submitted.1.0NoviceSection Points Possible – less than 12The feasibility plan poorly addresses the type of target market and marginally describes in detail the types of consumers that will be targeted, listing the unique benefits of the idea.2.0BasicSection Points Possible 12The feasibility plan partially addresses the type of target market and partially describes in detail the types of consumers that will be targeted, listing the unique benefits of the idea.3.0ProficientSection Points Possible 13-14The feasibility plan addresses the type of target market and describes in detail the types of consumers that will be targeted, listing the unique benefits of the idea.4.0ExceptionalSection Points Possible 15The feasibility plan exceptionally addresses the type of target market and exceptionally describes in detail the types of consumers that will be targeted, listing the unique benefits of the idea.1.0 The Feasibility plan (1) includes a competitive analysis representing both direct and indirect competitors; (2) explains in detail the difference between competitors; (3) compares and contrasts each competitor to the new business venture idea. (15 Points)No Description0.0No SubmissionPoints Equal 0No Assignment Submitted.1.0NoviceSection Points Possible – less than 12The Feasibility plan (1) includes a marginal competitive analysis representing both direct and indirect competitors; (2) explains marginally the difference between competitors; (3) poorly compares and contrasts each competitor to the new business venture idea; and (4) provides few relevant images of recent competitive advertising with a descriptive explanation of the advertising.2.0BasicSection Points Possible 12The Feasibility plan (1) includes a partial competitive analysis representing both direct and indirect competitors; (2) explains partially the difference between competitors; (3) partially compares and contrasts each competitor to the new business venture idea; and (4) provides some relevant images of recent competitive advertising with a descriptive explanation of the advertising.3.0ProficientSection Points Possible 13-14The Feasibility plan (1) includes a thorough competitive analysis representing both direct and indirect competitors; (2) explains thoroughly in detail the difference between competitors; (3) thoroughly compares and contrasts each competitor to the new business venture idea; and (4) provides relevant images of recent competitive advertising with a descriptive explanation of the advertising.4.0ExceptionalSection Points Possible 15The Feasibility plan (1) includes a very thorough competitive analysis representing both direct and indirect competitors; (2) explains very thoroughly in detail the difference between competitors; (3) very thoroughly compares and contrasts each competitor to the new business venture idea; and (4) provides superior images of recent competitive advertising with a descriptive explanation of the advertising.1.0 The feasibility plan presents a break-even analysis with corresponding summary data. (10 Points)No Description0.0No SubmissionPoints Equal 0No Assignment Submitted.1.0NoviceSection Points Possible – less than 8The feasibility plan presents a very incomplete break-even analysis with corresponding very incomplete summary data.2.0BasicSection Points Possible 8The feasibility plan presents an incomplete break-even analysis with corresponding incomplete summary data.3.0ProficientSection Points Possible 9The feasibility plan presents an complete break-even analysis with corresponding complete summary data.4.0ExceptionalSection Points Possible 10The feasibility plan presents an exceptional break-even analysis with corresponding superior summary data.1.0 The feasibility plan contains a detailed conclusion of the new venture idea and a defensible determination of feasibility. (10 Points)No Description0.0No SubmissionPoints Equal 0No Assignment Submitted.1.0NoviceSection Points Possible – less than 8The feasibility plan contains a marginal conclusion of the new venture idea and a marginally defensible determination of feasibility.2.0BasicSection Points Possible 8The feasibility plan contains a marginal conclusion of the new venture idea and a marginally defensible determination of feasibility.3.0ProficientSection Points Possible 9The feasibility plan contains a detailed conclusion of the new venture idea and a defensible determination of feasibility.4.0ExceptionalSection Points Possible 10The feasibility plan contains an exceptionally detailed conclusion of the new venture idea and a highly defensible determination of feasibility.1.0 The feasibility plan included a list of recent, relevant, and properly formatted citations. (5 Points)0.0No SubmissionPoints Equal 0No Assignment Submitted.1.0NoviceSection Points Possible – less than 4The feasibility plan included a very short list of recent, relevant citations, few of which were properly formatted.2.0BasicSection Points Possible 4The feasibility plan included a brief list of recent, relevant citations, some of which were properly formatted.3.0ProficientSection Points Possible 4.5The feasibility plan included a complete list of recent, relevant citations, most of which were properly formatted.4.0ExceptionalSection Points Possible 5The feasibility plan included a lengthy list of recent, relevant citations, all of which were properly formatted.1.0 The feasibility plan included a full and complete cover page. (5 Points)No Description0.0No SubmissionPoints Equal 0No Assignment Submitted.1.0NoviceSection Points Possible – less than 4The feasibility plan included an incomplete and unprofessional cover page.2.0BasicSection Points Possible 4The feasibility plan included an incomplete and semi-professional cover page.3.0ProficientSection Points Possible 4.5The feasibility plan included a full, complete, and professional cover page.4.0ExceptionalSection Points Possible 5The feasibility plan included a full, complete, and very professional cover page.1.0 The feasibility plan is (1) professional in appearance; (2) organized (3) characterized by correct writing mechanics (e.g., spelling, grammar, punctuation, etc.); (4) contains all required sections; and (5) is at least 5 pages or more. (10 Points)No Description
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Running head: A NEW VENTURE
1
A New Venture
Name
Institution
A NEW VENTURE
2
A New Venture
Computers
In these technological times we are living, computers have increasingly become “a must
have” machine whether at home, at the place of work or in businesses (Fisher et al., 2017). For
efficient operation mostly in storage and retrieval of information, companies purchase many
computers both laptops and desktops (Klotz et al., 2014). Parents buy their kids laptops and
desktops to help them do their homework and look for information through search engines such
as Google. Computers are also being used for communication such as Skype where one can
converse with someone miles away and be able to see them at the same time (Fisher et al., 2017).
So one gets to know the kind of a person he or she is about to cross a deal. It is quite remarkable
because you can see his or her verbal communication which can serve to let you know more
about them, something you cannot be able to see on phone or other means of communication. It
was with all these considerations that I recently decided to venture into the computer business.
I began with bricks and mortar business where I opened several stores in different areas
of the country. As the sales increased and word spread about our computers, I started receiving
calls from people asking me to give specifications of the variety of the machines available in our
stores. It was on that note that I got an idea of placing adverts online. The adverts worked
wonders, and within no time we could not satisfy the demand. Our online business has
dramatically increased our sales. We have customers from all over the world. We have made
arrangements with transport services to ensure that the clients’ products reach them in time. To
maintain the loyalty, we ensure that we deliver the quality and specification as stated in our
adverts.
A NEW VENTURE
We feature varieties of high quality computers with the best specifications. They are
lightweight and therefore portable. Our prices are pocket-friendly and dependent on the quality
and specifications. We deliver at one’s doorstep or according to the arrangement regardless of
distance. We have computers for young kids, which have a variety of games and other
entertainments as well as for young adults and businesses. Our varieties include desktops,
laptops, and tablets.
The market has increasingly grown since we embarked on online business. We have
clients globally, and the name of our high quality computers has spread widely. We have also
opened stores in some of our neighboring countries, and the sales in those countries keep
increasing.
3
A NEW VENTURE
4
References
Fisher, G., Kuratko, D. F., Bloodgood, J. M., & Hornsby, J. S. (2017). Erratum to “Legitimate to
whom? The challenge of audience diversity and new venture legitimacy”[Journal of
Business Venturing 32 (2017) 52–71]. Journal of Business Venturing, 32(1), 128-129.
Klotz, A. C., Hmieleski, K. M., Bradley, B. H., & Busenitz, L. W. (2014). New venture teams: A
review of the literature and roadmap for future research. Journal of Management, 40(1),
226-255.
Running Head: COMPUTER SHOP
1
Computer Shop
Name of Student
Name of Institution
COMPUTER SHOP
2
Computer Shop
Computers have existed for quite some time now. There are several manufacturers with
each claiming that their brand is superior to the rest while in fact, the difference in the brands is
very minimal. Computers also have different processor and memory specifications suitable for
different kinds of uses (Wempen, 2015). All these factors combined leaves customers confused
on what type of computer for their specific needs and some of them end up buying a computer
incapable of handling the jobs they do on a daily basis.
As a computer shop, we will stock several computers from different manufacturers with
different specifications, forms and prices. Since everyone needs a computer at some point in their
lives for different reasons such as work, school, entertainment, communication or hobby, our
shop will stock computers to satisfy these needs. To differentiate ourselves from the rest of the
people selling computers in shops, we will help the customers select the best computer
depending on their intended use and their budget. For example, people like graphic designers
who require a lot of computer power will be advised to take the most powerful computers which
have the high processing power and a lot of memory.
Despite the fact that computers are very helpful in our everyday lives, people especially
those who are not technologically savvy face a problem when choosing a computer (Vermaat,
Sebok & Freund, 2013).They are led to think that only powerful computers are good while in
fact, the powerful computers are very expensive and only good for power users. If customers
have people who can advise them on the type of laptop that is best for them depending on their
intended use and budget, then many customers will be relieved the headache of selecting a
computer. (Vermaat, Sebok & Freund, 2013). This is one thing that our shop will do besides
selling computers.
COMPUTER SHOP
3
References
Vermaat, M. E., Sebok, S. L., & Freund, S. M. (2013). Microsoft Office 2013 Introductory
Discovering Computers: Essentials. Cengage Learning.
Wempen, F. (2015). Digital literacy for dummies. Hoboken: John Wiley & Sons.
Running head: TARGET MARKET AND UNIQUE BENEFITS
Target market and unique benefits
Name
Course
Institution
Professor
Date
1
TARGET MARKET AND UNIQUE BENEFITS
Target market and unique benefits
The computer shop will target the youth in its delivery of products and services. In this
case, the young people want to have an opportunity through which they will explore the world,
their skills and interact with people from various parts of the world. The interconnections will
ensure that they understand things happening around them (Fisher et al. 2017). Through the use
of computers, they will also have an opportunity to explore the different types of technology that
have an impact on their lives. Therefore, the computer shop will have its focus on the different
groups of youths and ensure that they have access to quality products and services that will make
their lives better and successful.
The unique benefits of the computer shop will include providing the consumers with
high-quality products. For instance, the use of advanced technology in the computers will
guarantee success when the customers use them. Also, the computer shop will also install the
different applications which the consumers might require thus saving them time. In this case,
through an online platform, the customers will order for their computers and give a list of the
applications which they would want as well as other services. The shop will then provide the
requirements for delivering the computers. Also, the shop will allow the buyers to use the hire
purchase system of payment so that they can pay with ease without affecting their other activities
(Dibb, 2006). The computers will be availed at affordable prices, and the customer service will
always be available to the customers to provide them with the information they require.
Therefore, the uniqueness of the shop will make the customers appreciate their association with
the shop which in turn will make them loyal and always ready to partner with the firm in its
operations. The shop will thus become successful in addressing the needs of the customers
effectively.
2
TARGET MARKET AND UNIQUE BENEFITS
References
Dibb, S. (2006). The market segmentation workbook: Target marketing for marketing managers.
Thomson Learning.
Fisher, G., Kuratko, D. F., Bloodgood, J. M., & Hornsby, J. S. (2017). Erratum to “Legitimate to
whom? The challenge of audience diversity and new venture legitimacy”[Journal of
Business Venturing 32 (2017) 52–71]. Journal of Business Venturing, 32(1), 128-129.
3
Running head: COMPETITIVE ANALYSIS
Competitive Analysis
Student’s Name
Institutional Affiliation
1
COMPETITIVE ANALYSIS
2
Descriptive Matrix
Competitor
Description
Type
Market
Strength
Weakness
Direct
The youth
Availability,
Expensive,
Name
Apple
strong brand limited
image,
high distribution/
profit
availability,
margins,
sales
effective
to the high-
process
limited
of end market
innovation
Dell
Direct
Youths
Brand
name Poor customer
valued at $7.5 services,
low
billion, direct differentiation,
business
weak
patents
selling model, portfolio, low
environmental investment in
record,
research
and
product
development,
customization
very few retail
locations and
commodity
COMPETITIVE ANALYSIS
3
products
Samsung
smartphones
Indirect
Youths,
High research Excessive
and
dependence on
development,
other parties’
effective
software,
product
online
stores
innovation,
offer
better
strong
deals
marketing
cost
capabilities
distribution is
as
no
of
incurred,
Chinese
products
focusing more
on economies
of scale
Two examples of competitors are Dell and Apple computers shops. One indirect competitor for
Samsung laptops is the TVs.
The difference between my new business computer shop and the competitors is that The Dell and
Apple shops have extra products like phones. Additionally, the Apple and Dell laptops have
varying apps installations. Another difference is in the requirement for delivery. Unlike the
Apple and Samsung, my computer shop will also allow for hire purchase systems mode of
COMPETITIVE ANALYSIS
4
payment. One similarity of the businesses is that their app installation will be varying according
to the clients’ preference.
One difference between my new business and the indirect competitor (Samsung Smartphones) is
on the processor and memory specifications (Wempen, 2015). However, they concur in the mode
of communication and apps installation. The two products will also offer convenient
communication and hobbies, like games.
I would differentiate my business advertisement from that of the competitors by changing the
type of media awareness. For instance, I would use both the printed and social media and an
added internet ad like YouTube. Additionally, I would specify on the target group, whereby the
segment I would most target is the college and higher education’s youth and professors, who
most need computers for research.
Dell advert
Education Series
Starting at $399.00
Laptops and 2-in-1s purpose-built for education.
11″
13″
COMPETITIVE ANALYSIS
5
11″ 2-in-1
Apple Advert
Macbook is a new laptop for the Apple computer shop. It is positioned on innovation.
The break-even analysis
The cost of a computer will be $1000. The variable expenses per computer will be $600 which
makes to the contribution to the fixed costs of $400. The monthly fixed expenses for the
computer shop will be:
Costs for fixed expenses
Advertisement-$500
Insurance-$300
Rent-$4000
Utilities-$200
COMPETITIVE ANALYSIS
Labor-$3000
Total fixed costs=$ 80000
Fixed cost/cost per unit
800000/400= 2000
2000 units and therefore a profit of $2,000,000
6
COMPETITIVE ANALYSIS
7
References
Wempen, F. (2015). Digital literacy for dummies. Hoboken: John Wiley & Sons.
COMPUTER SHOP
1
Computer Shop
Group A
Value Proposition
COMPUTER SHOP
2
Computer Shop
Computers have existed for quite some time now. There are several manufacturers with
each claiming that their brand is superior to the rest while in fact, the difference in the brands is
very minimal. Computers also have different processor and memory specifications suitable for
different kinds of uses (Wempen, 2015). All these factors combined leaves customers confused
on what type of computer for their specific needs and some of them end up buying a computer
incapable of handling the jobs they do on a daily basis.
As a computer shop, we will stock several computers from different manufacturers with
different specifications, forms and prices. Since everyone needs a computer at some point in their
lives for different reasons such as work, school, entertainment, communication or hobby, our
shop will stock computers to satisfy these needs. To differentiate ourselves from the rest of the
people selling computers in shops, we will help the customers select the best computer
depending on their intended use and their budget. For example, people like graphic designers
who require a lot of computer power will be advised to take the most powerful computers which
have the high processing power and a lot of memory.
Despite the fact that computers are very helpful in our everyday lives, people especially
those who are not technologically savvy face a problem when choosing a computer (Vermaat,
Sebok & Freund, 2013).They are led to think that only powerful computers are good while in
fact, the powerful computers are very expensive and only good for power users. If customers
have people who can advise them on the type of laptop that is best for them depending on their
intended use and budget, then many customers will be relieved the headache of selecting a
computer. The computers come equipped with cleansing dusters, keyboard covers, a carrying
case and free annual system upgrades for customers who has purchased two or more products
COMPUTER SHOP
from our business. Also, customer retention is the company’s goal. So if customers are not
satisfied with their purchase, we provide hassle free returns at no expense to the customers.
(Vermaat, Sebok & Freund, 2013). This is one thing that our shop will do besides selling
computers.
3
COMPUTER SHOP
4
References
Vermaat, M. E., Sebok, S. L., & Freund, S. M. (2013). Microsoft Office 2013 Introductory
Discovering Computers: Essentials. Cengage Learning.
Wempen, F. (2015). Digital literacy for dummies. Hoboken: John Wiley & Sons.

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