6-2 Final Project Two Milestone One: Profile of a Struggling Company

I am needing a 2 page profile paper written on the company WorldCom. This milestone will serve as a rough draft and must cover the critical elements below. You are expected to provide a minimum of two to three paragraphs
for each of the three critical elements, which include: current management planning, employee’s perception and organizational culture, and communication.Please be sure to read and follow the guidelines provided in the rubric. Cite also sources in APA.
ol_215_final_project_two_milestone_one_rubric.pdf

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OL 215 Final Project Two Milestone One Guidelines and Rubric
For this assignment, due in Module Six, you will submit a one- to two-page document that will provide a profile of your chosen struggling company (from the list
below). This milestone will serve as a rough draft and must cover the critical elements below. You are expected to provide a minimum of two to three paragraphs
for each of the three critical elements, which include: current management planning, employee’s perception and organizational culture, and communication.
Instructor feedback should be applied to your Final Project Two submission.
Toyota (specific to recalls over the last decade)
? Toyota.com
? The Toyota Recall
? What Really Happened to Toyota?
? Can Toyota Recover Its Reputation for Quality?
WorldCom
? Ex-WorldCom CEO Ebbers guilty
? WorldCom: The Accounting Scandal
Enron
? Enron Case Study
? Enron Scandal (4:48)
Motorola
? What Happened to Motorola
? 10 Reasons Why Motorola Failed
Eastman Kodak
? Kodak Moments Just a Memory as Company Exits Bankruptcy
? Kodak CEO Talks Company’s Future
? Eastman Kodak Files for Bankruptcy
Specifically, the following critical elements must be addressed:
I.
Profile of a Struggling Company
a. Assess how the current management planning practices interfere with or prohibit the organization’s ability to optimally function. You could
consider using the fundamental principles of management in your explanation.
b. Describe how the employees’ perception and organizational culture have been impacted by management’s performance. You could consider
the connections between management and its impact on culture.
c. Explain how communication has played a part in management’s inability to increase employee performance. You could consider the connections
to specific communication barriers that exist within the organization.
Guidelines for Submission: Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins.
Rubric
Critical Elements
Profile: Current
Management Planning
Proficient (100%)
Assesses how the current management
planning practices interfere with or
prohibit the organization’s ability to
optimally function
Profile: Employees’
Perception and Culture
Describes how the employees’
perception and organizational culture
have been impacted by management’s
performance
Profile:
Communication
Explains how communication has
played a part in management’s inability
to increase employee performance
Articulation of
Response
Submission has no major errors related
to citations, grammar, spelling, syntax,
or organization
Needs Improvement (75%)
Not Evident (0%)
Value
Assesses how the current management
planning practices interfere with or
prohibit the organization’s ability to
optimally function but details are
inaccurate or cursory
Describes how the employees’
perception and organizational culture
have been impacted by management’s
performance but details are inaccurate
or cursory
Explains how communication has
played a part in management’s inability
to increase employee performance but
details lack relevance or are cursory
Submission has major errors related to
citations, grammar, spelling, syntax, or
organization that negatively impact
readability and articulation of main
Does not assess how the current
management planning practices
interfere with or prohibit the
organization’s ability to optimally
function
Does not describe how the employees’
perception and organizational culture
have been impacted by management’s
performance
30
Does not explain how communication
has played a part in management’s
inability to increase employee
performance
Submission has critical errors related to
citations, grammar, spelling, syntax, or
organization that prevent
understanding of ideas
30
30
10
ideas
Earned Total
100%

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