A simple PPT slide

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External Environment
Within its industry it operates in there are a number of external factors which keeps it
going. The external environment it operates in can be either positive or negative. This part we
will focus majorly on the external environment in terms of opportunities and threats (Buyya,
& Venugopal, 2008)
One of the key considerations or elements any organization should put in place before it
enters in the business market is to first survey filed before it commences its operations. To
fully analyze the nature of the external environment Yeo & Yeo faces, the first thing to
understand are the opportunities and threats surrounding its operations. Opportunity primarily
involves the environmental conditions which yield a strategic competitiveness for a firm is
fully and effectively utilized. On the other hand threats fundamentally involve the
environmental conditions that make the firm’s strategic competitiveness unachievable. The
nature of external environment Yeo & Yeo faces evolve around the economical,
technological, demographic, sociocultural, global, and political segments (Debreceny & Gray
2009).
When considering the external threats Yeo & Yeo faces, one is competition. Competition
is the market has always been a threat facing many consultancy firms. Yeo & Yeo has been
on the move to be innovative in order to be unique in the product market. Innovation has been
facilitated by technology as well as seeking business opportunities in the external
environment (Buyya, & Venugopal, 2008).
The threat of competition has been facilitated by the following factors;
New entrants
Threat of product substitutes
The power of buyers and seller
The intensity of rivalry among competitors.
These threats majorly contribute to the challenge of competition by Yeo & Yeo. Since the
industry under which the firm operates is a perfect competitive market, there is free entry and
exit to the market, many buyers and sellers, and availability of many substitutes (Yam, Et,al,
2011).
To overcome this problem, Yeo & Yeo has to do competitor analysis. The firm has the
responsibility to collect all the necessary information about the market or competitors and
then interpret the information concerning the competing firms. This enables the firm to fully
understand the field which its products compete in and get the best strategy for competition.
Studying the external environment gives Yeo & Yeo the understanding of competitor analysis
about the insight strategies as well as the industry environment in general. With the five
forces of competition Yeo & Yeo has been able to analyze its external environment thus
determining its opportunities. Some of the opportunities the firm has established are the
innovation of product differentiation, economies of scales thus incurring minimal costs, and
access to distribution channels (Debreceny & Gray 2009).
Additionally, we have the bargaining power of the supplier that is a threat to the firm in
its operation. The suppliers in this case are large and few in number. It creates a monopoly in
the business thus limiting the supplies from the few available once. Similarly, in the supply,
appropriate temporary products and services are not available. This limits supply in case
stock is out of reach. It also fails to account for the needs of the esteemed clients whenever
they are in need of the products thus a threat to the firm. Also, personal buyers are not large
customers who are also few in number hence their consumption level of the products is slow
(Yam, Et,al, 2011).
On the other hand, there is also the bargaining power of buyers that influence the business
operation. The buyers in this case are large and few in number. Buyers are able to carry out a
large portion of the firm’s total output in the production process. Also, the buyers switching
costs are low thus take time to develop in the business process. When carrying out the annual
revenues and profits of a business, buyers are key contributors to it through the sales that they
indulge in. Also, another external threat to the external environment is substitute products
from other companies (Debreceny & Gray 2009).
There are other alternative companies and firms that offer alternative products with the
same features as ours. The customers tend to fluctuate and vary thus posing a threat to the
chain of supply and demand. The prices of the substitute products is lower compared to the
normal market prices hence posing a threat to Yeo & Yeo. Illustratively, the substitute
products quality and performance are equivalent to the existing products thus the buyers may
opt to go for them at the expense of our initial products (Buyya, & Venugopal, 2008).
Furthermore, rivalry among competing firms also stands as a threat to Yeo & Yeo. There is
stiff and fast growing competition from other accounting companies who also offer same
products and services. Buyers have a variety of option as to where to consume the products
due to the preference from the other companies. This affects sales since some customers may
opt to go to other companies to seek the services from them. The competing firms come up
with new skills, technology and way of offering products which brings a fluctuation in the
consumption level of products (Yam, Et,al, 2011).
We also have politics as an external factor surrounding Yeo & Yeo Company. Politics
comprises policies passed by the government and leverage in terms of services to consumers
and buyers. This will affect the prices of products in terms as to per the policy of the
government. Also, politics may be in form of taxes by the government. A rise in taxes will
affect prices thus a threat to the business. Therefore, politics makes a big impact in the
running of the Yeo & Yeo Company in terms of decision making and taxes. Leverage in
prices happens where the government decides to pay a certain amount of money in order for
the prices of the destiny products and services to be lowered (Buyya, & Venugopal, 2008).
Illustratively, we also have economic factors as an external factor that affects the Yeo &
Yeo Company. Economic factors in this context refers to the cost of production for our
services. This will affect the initial price of the final product that will be available for
consumption. The running of errands and activities around the company also comes in as an
economic factor for it comprises of the expenses and cost of operation that is put to enable
the firm meet its goals and objectives at the end of each business calendar (Debreceny &
Gray 2009).
Also, the cost of financing the working environment, the cost of expense in the
assembling of the final products accounts for the economic threat to the company. Thus, it is
important to put down that economic factors comprises of the cost of production and other
related expenses in coming up with products. Therefore, this comes as external environment
which Yeo & Yeo faces, since it can’t control it in its daily operations (Debreceny & Gray
2009).

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