Rosen Hotels & Resorts: Delivering Superior Customer Service
MGMT 4388 Online
Read Rosen hotels & Resorts: Delivering Superior Customer Service (Case
26, Textbook pp. C-346 to C-358)
Answer the following questions with short essays (Typed, Double-Spaced,
12pt. Font w/ 1″ margins). Please clearly separate and mark each essay:
(1) What is Rosen Hotels & Resorts competitive strategy? Pick one of the five generic
competitive strategies from the Textbook Chapter Five and classify Rosen Hotels strategy.
Explain why this is Rosen Hotels strategy. (Recommended page length: ½ to 1 pages).
(2) Is Rosen Hotels & Resorts competitive strategy working well? What information from the
case leads you to this conclusion? (Recommended page length: 1 to 1½ pages).
(3) Has Rosen Hotels & Resorts built an organization capable of good strategy execution? List
the 10 basic tasks of the Strategy Execution Process (Textbook, Figure 10.1) and assess how
well Rosen Hotels & Resorts is performing with regard to each of the 10 basic tasks.
(Recommended page length: 2 pages).
(4) What issues to Harris Rosen and the Rosen Hotels management team need to address?
Identify and list three key strategic issues that require immediate managerial attention.
Discuss why each of these three issue is a strategic priority. (Recommended page length: 1 ½
to 2 pages).
(5) Based upon your three key strategic issues, what recommendations would you make to Harris
Rosen and the Rosen Hotels & Resorts management team?
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