Q1. Do you think it is wise for Dominos to stick to its traditional home delivery business model, even when that is not the norm in a country and when its international rivals have changed their format?Q2. What do you think Dominos does from a cultural perspective to make sure that it. accommodates local differences in consumer tastes and preferences? Q3. How does the marketing mix for Dominos in Japan differ from that in the United States? How does the marketing mix in India differ? Q4. What lessons can we draw from the Dominos case study that might be useful for other international businesses selling consumer goods?
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