This assignment is was a power point and 10 page paper assignment. I have already completed the powerpoint (which I will attach for reference). I will also attach the the layout in which the paper should be written. This assignment is about the apple company, a little background information on the company, how they conduct international business, any problems they encounter in other nations or even this nation. Be sure to include “Foxconn” the company they use to outsource their manufacturing located in china. Any major legal issues apple has encountered from international business and from competitors like Samsung. The outline I attached provides the layout of the powerpoint, but you can use the same sequence for the paper. (The powerpoint is supposed to help you organize your paper when writing.) I will also attach the powerpoint I submitted but I am missing some information on it like “Foxconn” and other material you may encounter.
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INBS 250-01 TERM PROJECT
How does my country / company conduct business
Name and Date
International Business Term Project
? Objective: Provide insight into international business occurring in a country around the
world. It may help if you select a specific product, industry or an event occurring in a
particular country.You may also select a company that is doing international business or
you can select a global to issue that affects business.
? P roject Outline
? Size of market/country (demographics, socioeconomic state, urban/rural).
? Socio-cultural acceptance of productadaptation necessary?
? Legal/bureaucratic environment (imports, local manufacture, taxation).
? Competition in market.
? Economic and political climate for foreign business.
? Methods for marketing and distribution.
? Managerial and labor climate.
? Financial viability (profit margin, currency translation, profit repatriation).
? Summary Conclusions.
? What country have you selected to discuss how do
international business is conducted?
? What company have you selected to discuss how they
conduct international business.
? What global issue has been selected that has an affect
on global business.
Market and the Opportunity
? Economic and Socioeconomic Market Issues.
? Any Significant Cultural Issues Within the Market?
? Political and Legal Climate Issues?
? Any Intellectual Property Rights Issues?
? How is the labor climate?
Four P Issues
If you decide to select a company,
? Any Product differentials, patents unique propositions?
? How is the product/service be promoted.
? What is pricing strategy?
? How do they get the product to the markets?
? What competition exists in the marketplace to
? Are you exporting to an international agent, distributor
or your own internal company sales group?
? Are you going to be selling to one of your company
? How is your company organized? Import/Export
department, international department or outside trading
? Any Foreign Exchange issues?
? Do you have a sales budget?
? What kind of margins do you plan to make?
? Any financial restrictions from the government?
Important Project Dates
? On or before 2/15 you need to fill out the approval sheet for
the topic. This can be done any time, but 2/15 is the last day.
? Part of this project is for you to develop a PP presentation of
no more than 15 minutes (7-9 slides) and present your
project to the class. I will be posting a presentation schedule
starting on 4/3. This will help you organize your paper and
give other students a glimpse of other parts of the world.
? You will submit a typewritten paper (10 pages) on your
project topic with a bibliography in MLA format. The grade
will be a combined grade for both the paper and the
Apple is an American multinational
technology company headquartered
in Cupertino California, that designs,
develops, and sells consumers
electronics, computer software, and
APPLES INTERNATIONAL MARKET
Apple currently operates 501 retail
stores across the world.
272 retail stores in the USA
229 retail stores in 19 other countries.
Apple is in all the main developed
India is currently the fastest growing
smartphone market in the world
Apple has approached India’s
government with a proposal to
build a manufacturing unit
Samsung is currently the leader In
the smart phone market in
INTELLECTUAL PROPERTY ISSUES
Supreme court hearing between
Apple Inc., and Samsung been
going back and forth since 2007
Class action law suit over slowed
Lawsuit with Nokia
INTERNATIONAL ISSUES IN CHINA
Apple was sued by a Chinese
company Proview for using the
word IPad as a title for one of their
products. Apple agreed to pay $60
million to use the title.
Following the success that Proview
had in their case, 2 more Chinese
companies sued apple.
Resulting in apple paying another
$80k and litigation fees.
We never had an objective to sell a
low cost phone. Our primary objective
is to sell a great phone and provide a
great experience, and we figured out a
way to do it at a lower cost Tim Cook
1. offer a small number of products
2. focus on the high end
3. give priority to profits over market
4. create a halo affect that makes
people starve for new Apple products.
APPLE INC. MARGINS
Cost of Revenue
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