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Biz Café Excel Capstone
Name:
Biz Café Excel Capstone
This assignment is designed to expose you to problem solving and using Excel to assist you in
making decisions. It is a blank slate and you are to build a spread sheet that will help you
All of the information you need to complete the spread sheet and answer the questions is
provided.
Part one: You want to increase your coffee shop revenue without making any changes other
than increasing the price of your coffee. For this exercise we are not worried about why you
want more revenue. In a real business it could be for capital improvements, better benefits,
salary increases and many more reasons. Also I am only providing customer preferences for one
price change. Using too many options would complicate the assignment and is not necessary.
The local College of Business offered to help you out by offering their students to help with
gathering data and analyzing surveys. For a six week period the students monitored your sales;
who purchased coffee and what size. They also solicited customer reaction to raising the price
of coffee 25 cents a cup on all three sizes.
With the provided data you are to create a spreadsheet that determines your average weekly
gross profit/ gross margin. Gross profit/margin is your profit after you subtract the cost of your
goods from your revenue. As an example, if a cup cost 10 cents and the coffee costs 30 cents
and you sell coffee for \$1; the gross profit is 60 cents. It does not take into account marketing,
labor, equipment, rent and taxes. If these were subtracted you would have your net profit.
In Question 4, you are to apply the price increases and determine your new average weekly
gross profit / gross margin. Your new predicted weekly sales on all coffee sizes is affected by
the price increase. You have to figure out how each coffee cup size is affected.
Part Two: You have applied the price increases and then find out that your coffee supplier is
raising their price for coffee that they sell to you. You are to determine how that will affect
your gross profit. You want to make up for the lost gross profit by increasing the price of a
large cup of coffee. As an example, the coffee cost increase lowers your weekly gross profit
from \$1000 to \$950. What price to you need to charge for a large cup of coffee to get back to
\$1000.
Data for the Assignment:
Customer Purchase Preference (The percentage of each size cup purchased by customer type
College Faculty and Staff: 10% Small, 30% Medium and 60% Large
Local Traffic: 30% Small, 50% Medium and 20% Large
Other: 60% Small, 20% Medium and 20% Large
Customer Response to Coffee Price Change of +25 cents. (How the customer reacts to the
price increase)
Used in Question 4
College Faculty and Staff: +3% Small, +2% Medium and -5% large
Local Traffic: -4% Small, +1% Medium and +3% large
Other: +10% Small, -5% Medium and -5% large
Coffee Sales by Cup for Six Weeks
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Small Coffee
Medium
Coffee
Large Coffee
Small Coffee
Medium
Coffee
Large Coffee
Small Coffee
Medium
Coffee
Large Coffee
Small Coffee
Medium
Coffee
Large Coffee
Small Coffee
Medium
Coffee
Large Coffee
Small Coffee
Medium
Coffee
Large Coffee
2035
1766
869
2060
1788
889
2061
1764
870
2008
1741
837
2048
1758
868
2042
1758
878
Coffee Cup Pricing
Questions 1-3
Small – \$2.50
Medium – \$3.50
Large – \$4.50
Questions 4 and 5
Small – \$2.75
Medium – \$3.75
Large – \$4.75
Cost of Goods Sold (GOGS)
Questions 1-4
Small Cup – \$ .08
Medium Cup- \$ .09
Large Cup – \$.11
1/64 lb. of Coffee (Small) – \$.11
2/64 lb. of Coffee (Medium) – \$.22
3/64 lb. of Coffee (Large) – \$.33
Question 5
Coffee price increase to apply for the question.
1/64 lb. of Coffee (Small) – \$.12
2/64 lb. of Coffee (Medium) – \$.24
3/64 lb. of Coffee (Large) – \$.36
questions. When you make the changes for question 4 your spreadsheet will change and your
spreadsheet answer from question 3 may change depending on how you build your
1. What is your average weekly revenue over the six weeks the students gathered their
data? Insert the cell with the answer here ____________. We will look for it in your
spreadsheet. It will make it easier to find if you tell us the cell the answer
a. This question is worth 3 points.
i. You will receive 3 points if the answer is correct and there is evidence you
used Excel to determine the answer.
are correct and it was a minor error.
formulas are not correct but it is apparent you had an idea of what to do.
attempted to use formulas to determine the answer.
2. What is the total Cost of Goods Sold for a large cup of coffee? Insert the cell with the
a. This question is worth 2 points.
i. You will receive 2.0 points if the answer is correct and you used a formula
that will update the COGS if either the cost of the cup or the coffee
changes.
ii. You will receive 1.0 points if the answer is correct but will not update the
COGS
3. What is your weekly gross profit / gross margin based on your average weekly sales?
Insert the cell with the answer here _______________. We will check the cell in your
a. This question is worth 4 points.
i. You will receive 4 points if the answer is correct and there is evidence you
used Excel to determine the answer.
were correct. This can happen if your weekly average is wrong, as an
example.
are correct and it was more than just a weekly average error.
formulas are not correct but it is apparent you had an idea of what to do.
attempted to use formulas to determine the answer.
vi. You will receive 1.0 point if you had the answer correct but didnt a use a
4. What is your weekly gross / gross margin after raising the price of each cup size by 25
cents? Insert the cell with the answer here _______________. We will check the cell in
a. This question is worth 4 points.
i. You will receive 4 points if the answer is correct and there is evidence you
used Excel to determine the answer.
were correct. This can happen if you apply the change in demand by
customers for different cup sizes incorrectly.
are correct and it was more than just a customer preference error.
formulas are not correct but it is apparent you had an idea of what to do.
attempted to use formulas to determine the answer.
vi. You will receive 1.0 point if you had the answer correct but didnt a use a
5. What is the price you have to charge for a large cup of coffee to regain the reduction in
your gross profit after apply the coffee price increase? Insert the cell with the answer
a. This question is worth 2 points.
i. You will receive 2 points if the answer is correct and there is evidence you
used Excel to determine the answer. Since this is the last step it will be
apparent if you properly used Goal Seek.
ii. You will receive 1 point if you submitted an answer that is within 5 cents
of the correct price.

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