assignment E-commerce

1. Evaluate the characteristics of e-commerce.
2. Demonstrate effective use of technology for communication.
3. Evaluate the effectiveness of an e-commerce Web site.
4. Explain the security and threats in the e-commerce environment.
5. Analyze basic concepts of consumer behavior and purchasing decisions.

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E-commerce 101 Assignment
Assignment Purposes:
Evaluate the characteristics of e-commerce.
Demonstrate effective use of technology for communication.
Evaluate the effectiveness of an e-commerce Web site.
Explain the security and threats in the e-commerce environment.
Analyze basic concepts of consumer behavior and purchasing decisions.
To apply critical thinking by the students.
Assignment Workload:
This assignment is an individual assignment.
The word count for this assignment must be between 2500 to 3000 words.
Assignment Objectives & Requirements:
1. To create a new E-commerce business, which is located in the Kingdom of Saudi Arabia,
which include the followings:
a. Introduction about your business.
b. Product and type of services.
c. Business statement.
d. Business vision.
e. Business objective.
2. To explain your business E-commerce processes.
3. To apply a SWOT analysis to your business.
4. Building the E-commerce website.
a. How it will look likes in terms of design and format (draft).
5. Student is required to explain its E-commerce system functionality, such as:
a. The product menu will show all the product we have in stoke.
b. The contact button will have all the company contact details, social media links
Facebook, Instagram, etc.
6. System design (Picture attachment).
7. Determine the suitable software and hardware needed with an explanation on why it’s
a. What type of functionality needed in your website, such as CRM?
b. What type of hardware needed? Do you need a server or it will be in the cloud?
8. Identifying security issues as well as how to avoid it.
a. What type of security? To whom or to what?
b. Potential threats to your website?
c. Recommendation.
9. Categorize marketing and advertising strategy and method.
a. Demographic.
b. Marketing method.
c. Social media.
d. Local marketing.
e. Multichannel marketing.
10. Describe what are the ethics and laws within your E-commerce Website.
11. Conclude your report.
Assignment Submission:
There will be three submissions for this assignment as the following:
Submission Week
First Submission
Final Submission
Due Date
After the exam week
End of the semester
Point covered
1,2,3,4 & 5
The submission method will be through blackboard.
Assignment regulation:
All students are encouraged to use their own word.
Student must apply any recognized Academic Referencing Style within their reports.
Student is allowed to cite 10% from the word limit (3000 word limit means 300 words
can be cited).
A mark of zero will be given for any submission that includes copying from other
resource without referencing it.
Assignment Criterion sheet:
7: 85%-100%
6: 75%-84%
5: 65%-74%
4: 50%-64%
Refer / Fail: 0%-49%
Understanding of the
Selects an e-commerce business
Contextualises the operating
Select an e-commerce
business field.
Very descriptive overview of
information environment without
any insightful commentary
Does not select an appropriate ecommerce business.
Confidently contextualises the
operating environment
Selects an interesting E-commerce
business field but might not have
much externally available
information to analyze
Selects an e-commerce business
The ability to:
Selects an interesting and
approachable E-commerce business
Describe information
Authoritatively discusses the ecommerce business field in the
context of E-commerce principles.
Use of literature /
evidence of reading
Evidence of wide reading, drawing on
an impressive range of sources.
The ability to:
Demonstrates critical appraisal of
literature through consistently
relevant, current and authoritative
research the topic
draw on an appropriate
range of authoritative
Analyse / critique
environment through
application of literature
Information is synthesised and
applied in a seamless manner to
provide insightful analysis and critical
commentary on information
Provides sufficient contextualisation
of operating environment
Only briefly discusses the ecommerce business field in the
context of E-commerce principles.
Does not describe the information
environment sufficiently
Does not provide analysis or
commentary of any kind
Discusses the E-commerce business
field in the context of E-commerce
Evidence of independent research.
Appraisal of the literature gained
from a variety of authoritative and
relevant sources.
Information synthesised and
provides some analysis and critical
commentary about information
Draws primarily on recommended
readings, with limited independent
Limited analysis and critical
No independent research, relying on
recommended readings.
Literature is presented uncritically,
in a purely descriptive way.
No evidence of literature being
consulted, or irrelevant to the topic.

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