Autism Center

The attached report is about starting a new Autism Center. Continue working on the same report and include the following points. (Should include a clear outline and details of the following):- Needed human resources. – Roles and responsibilities. – Qualifications and relevant expertise needed.- Organisational Chart. ** 600 Words only.** In-text Citation and References Using Harvard Style.
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NEW AUTISM CENTER 1
Business Idea: New Autism Center
Student’s Name
Course
Professor’s Name
Institutional Affiliation
City
Date
Word Count: 1480
NEW AUTISM CENTER 2
Table of Contents
Business Idea: New Autism Center: ……………………………………………………………………………….. 3
Importance of Environment Scanning: ………………………………………………………………………….. 3
The Industry for the Business:……………………………………………………………………………………….. 4
Advancement and Trend for Autism Center Business:……………………………………………………. 5
Ways How the Business Fit into the Industry: ………………………………………………………………… 6
The Marketing Mix: ……………………………………………………………………………………………………… 6
Products: ……………………………………………………………………………………………………………………………….. 6
Price: …………………………………………………………………………………………………………………………………….. 7
Promotion: …………………………………………………………………………………………………………………………….. 7
Reference List: ……………………………………………………………………………………………………………… 9
NEW AUTISM CENTER 3
Business Idea: New Autism Center:
Business Insight is an innovative and unique concept utilized for financial gain mainly
through offering products or services to consumers for a price. Starting a newly equipped
Autism facility is a business idea I would implement following an award of 20,000 Omani Rials
by the government through the Al RAFD Fund program. The insight of an Autism center
developed following the increased cases of children born with the Autism condition not only in
Omani but also globally. In a report by Al-Farsi, Y., Al-Sharbati, Al-Farsi, O., Al-Shafaee,
Brooks, and Waly, there were 113 reported cases of Autistic Spectrum Disorder (ASD) per
10,000 children aged between 0-14 years in Omani (2011). The high prevalence of the Autistic
children in Omani makes the enterprise insight highly valid in term of the targeted consumers for
the services. Besides, the facility will help to ease the management stress among parents with
Autistic children, whom report indicates that they suffer from depression (Staff Reporter, 2016).
The effectiveness of an enterprise depends on conducted market analysis, which includes the
environment scanning for an industry, identification of patterns and adopting suitable marketing
mix strategy.
Importance of Environment Scanning:
Environmental scanning is an imperative process in the act of commencing a new
enterprise. Business environmental evaluation is a systematic process that determines and
interprets relevant information in the desires of identifying opportunities as well as possible
threats to an enterprise (Ngamkroeckjoti & Johri 2018). The first importance of conducting an
environmental scanning is the identification of business strengths, which involves the capacity of
an enterprise to gain a competitive advantage over the rivals operating in the same industry.
Optimum utilization of scarce resources, such as human, capital among other natural resources is
NEW AUTISM CENTER 4
another importance of conducting an environmental analysis. This assists an enterprise in sealing
the wastage gap by enhancing business operation efficiency.
The third benefit of business environmental evaluation is the heightened capacity of
business growth and long-term business sustainability. This fosters the ability to maximize
identified business strengths, venturing on sighted opportunities and reducing the weakness and
potential business threats (Jelonek 2013). Moreover, environmental scanning is highly important
in the act of planning for the long-term business tactics. Lastly, conducting an environmental
scanning assist in developing short and long-term business objectives aimed at promoting
success and effectiveness of a business in attaining the profitability goals. Scanning provides
insight useful in making a strategic business decision.
The Industry for the Business:
The new Autism center will operate in the healthcare industry because it pertains to the
public health, specifically catering for children born with the Autistic Syndrome Disorder (ASD)
in Omani. Besides, the center will be a non-profit making enterprise operating as a subsidiary of
the children health welfare. Notably, Autism business has no elaborated history since it is an
upcoming business venture globally, following the increasing number of autistic children
internationally. In the past, Autism children attended the general hospitals with Pediatric
facilities for their treatment and therapies, which is less effective due to scarce available
resources in terms of favorable conditions for treating the conditions effectively. This resulted in
parents taking care of their Autism children posing an economic burden to the household due to
hindered engagement in constructive and income generating activities. As a result, the new
autism center will come as a relief for the Omani parents with autistic children, since the facility
NEW AUTISM CENTER 5
will offer world-class services for the children allowing their parent to participate in other
activities that would generate income to the households an aspect that will enhance the parents’
living standards. Geographically, the center will be located at Dohat Al Adab Street, 4120 way.
The location is highly accessible by road making the area suitable for starting the new autism
center.
Advancement and Trend for Autism Center Business:
Autism center enterprises have seen a remarkable and a dynamic advancement in the past
few years, in the wake of alleviating the socio-economic burden posed by Autism to the
government and the parents. Besides, the increasing demand for the specialized services by
parents with autistic children have promoted to the notable changes in the business both
domestically and internationally. Moreover, increasing competition in the industry has as well as
contributed to dynamic in the business, with every enterprise seeking to offer high-quality
service to enhance the capacity of remaining relevant in the market. For instance, today Autism
centers hire highly qualified therapists in different areas, such as behavioral, speech,
occupational and sensory integration therapists, with a capacity of assisting autistic children that
requires the services.
Besides, the demand for the services has led to an increasing growth of the business, with
an increasing prevalence of the Autistic condition in the recent years. For instance, in the U.S, 1
out of 68 children have autism (Center for Disease Control and Prevention (CDC), 2018). Based
on the CDC statistics, increasing number of children with autism has made the business an
approximate 1.8 billion dollar market in the US (LaRosa 2018). As a result, the market potential
has led to increasing trend in the industry resulting in mushrooming of new autistic centers to
NEW AUTISM CENTER 6
cater for the needs of the children with Autism and related syndrome internationally as well as in
Omani market.
Ways How the Business Fit into the Industry:
The services offered by the business makes it the best fit for the healthcare industry.
Notably, the enterprises offer services related to public health specifically in treating and
assisting children suffering from Autism syndrome disorder and other related conditions.
Besides, the center will be located in Muscat the capital of Oman, targeting the city’s high
population. Similarly, the business has a high market opportunity because, despite the
remarkable growth trends in the business, the available facilities are inadequate to cater to the
growing needs for the Autism services. This follows a high prevalence of Autistic children with
statistics revealing that 38,550 cases of autism and affiliated syndromes were recorded in the
year 2015 (Staff Reporter 2017). This offers not only an opportunity for the business but also
makes the enterprise a best fit for the industry.
The Marketing Mix:
A marketing mix is a combination controlled diverse elements by an enterprise to
influence the customer into procuring their products or services (Datta, Ailawadi, & van Heerde
2017). This includes factors such as the products, prices, place, and promotional strategies. The
new autism center will utilize three elements of the marketing mix, which are the products,
promotion, and prices.
Products:
Products entail a myriad of merchandise or services offered by a company to a potential
market. The new autism center will offer a diverse range of services, which will include
NEW AUTISM CENTER 7
behavioral therapy, speech coordination therapy, occupational and sensory integration therapies
among other suitable therapies in treating and managing the Autistic condition among children.
Price:
In marketing mix, the price is one of the four p that entails the amount of money given in
payment of a service or a product. In this regard, the Autism Center will offer competitive prices
for the services offered by the facility to the sponsors of the Autistic children. Besides, the new
enterprise will utilize various pricing techniques, which include
a. Premium pricing is the first technique that will enhance the process of introducing
the center services in the market, in the desire of achieving a competitive advantage
over the existing autism centers in the market.
b. Penetration pricing is another pricing strategy that the center will utilize in a bid to
gain a sustainable market share.
c. Bundles pricing is also a pricing technique that the enterprise will adopt, which will
involve the offering of multiple services at a lower price, than if the services sell as a
single entity.
Promotion:
Notably, promotion in marketing will enhance the process of publicizing the new autism
center services to the public. This will involve utilization of various marketing materials, which
include paper-marketing material, such as brochures, business cards, and flyers as well as signs,
banners and billboards adverts. Besides, the enterprise will adopt advertising and public relations
as part of the line promotional strategies for the services offered in the new autism center as well
as part of brand differentiation.
NEW AUTISM CENTER 8
In brief, Autism Center is an ideal business insight worth implementing following the
increasing cases of reported Autism disorder among children. In Oman, for instance, there were
38,550-recorded cases of Autism in the year 2015, making the business a high potential in the
Oman market. Besides, to enhance the capacity of attaining the primary objectives of the facility,
the marketing mix will enhance the process of publicizing the services through product, pricing,
and promotional strategies. Indeed, the efficiency of an enterprise depends on conducted market
analysis, which includes the environment scanning for an industry, identification of patterns and
adopting suitable marketing mix strategy.
NEW AUTISM CENTER 9
Reference List:
Al-Farsi, Y.M., Al-Sharbati, M.M., Al-Farsi, O.A., Al-Shafaee, M.S., Brooks, D.R. and Waly,
M.I., 2011. Brief report: Prevalence of autistic spectrum disorders in the Sultanate of
Oman. Journal of Autism and Developmental Disorders, 41(6), pp.821-825.
Center for Disease Control and Prevention, 2018, Autism Spectrum Disorder (ASD), Data &
Statistics. Available from https://www.cdc.gov/ncbddd/autism/data.html
Datta, H, Ailawadi, K, & van Heerde, H 2017, ‘How Well Does Consumer-Based Brand Equity
Align with Sales-Based Brand Equity and Marketing-Mix Response?’, Journal Of
Marketing, 81, 3, pp. 1-20, Business Source Complete, EBSCOhost, viewed 15 April
2018.
Jelonek, D 2013, ‘Synergistic effect in alignment between business environment scanning
strategy and IT strategy in enterprises’, Tourism & Management Studies, 9, 1, pp. 116120, Hospitality & Tourism Complete, EBSCOhost, viewed 14 April 2018.
LaRosa, J. 2018, Autism Treatment Programs Are Growing: A $1.8 Billion Market in the U.S.
Available from https://blog.marketresearch.com/autism-treatment-programs-are-growinga-1.8-billion-market-in-the-u.s
Ngamkroeckjoti, P.D.C., and Johri, P.D.L.M., 2018, Environmental Scanning Practices During
Periods Of High Uncertainty. AU Journal of Management, 2(1), pp.27-33.
Staff Reporter, 2016, Parents of autistic children in Oman suffer from depression. Times of
Oman. Available from http://timesofoman.com/article/89567/Oman/Government/Studyfinds-high-incidence-of-depression-among-autistic-children
Staff Reporter, 2017, Autistic children struggle for school places in Oman. Times of Oman.
Available from http://timesofoman.com/article/112326

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