Integrated Communication (Barnes and noble) Discuss the channels you will be using to advertise and communicate with your target market. (as stated, use a mix of traditional, social media, and new technology) minimum of 3 advertising components. How does your advertising follow the advertising theory Hierarchy of Effects? (pg 122) Tie this into message strategies (pg 159 cognitive, affective, conative)Discuss how you will be connecting your advertising to appeals (pg 160-pg 169 and fig 6.3)Discuss how you are connecting your advertising to personal values (pg124)
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