Brainstorm ideas using the SCAMPER technique

Problem my group are going to solve:How might we educate kids at a young age on the importance of gender equailty to change the social norms for the next generation.THE ASSIGNMENT: SCAMPER is a mnemonic that stands for:Substitute.Combine.Adapt.Modify.Put to another use.Eliminate.Reverse.There are detailed descriptions for each element at the bottom of this document. THINK OF SEVEN (7) UNIQUE IDEAS THAT MIGHT SOLVE (OR CONTRIBUTE TO SOLVING) THE PROBLEM YOUR GROUP CHOSE TO SOLVE.Each of your ideas must use one of the “SCAMPER” elements below. Each idea must be explained with at least three full sentences in length. WHAT CAN I….S = Substitute?C = Combine?A = Adapt?M = Magnify? = Modify?P = Put to other uses?E = Eliminate?R = Rearrange? = Reverse?Format them like this in your document:1. Substitute: My idea is to substitute blah blah blah…. (type three full sentences that detail your idea)2. Combine: My idea is to combine….TURN IN:First, write your name and group number at the top of your document.Next, write the problem you and your group are going to solve Lastly, add your SEVEN SCAMPER ideas to the document and upload to the Dropbox labeled, “SCAMPER ideas.” Make sure to number and label each element. ———————-The blueprint for using SCAMPER is:Isolate the subject you want to think about.Ask the SCAMPER questions about each step of the subject and see what new ideas emerge.For every new idea you discover, ask “How can…?” “What else…?” “How else…?”List and evaluate the ideas.Suppose you wanted to improve the ordinary paperclip? You would start looking for ideas by asking:- What can be substituted in the clip to make it more effective in other ways?- What can I combine the clip with to make something else?- What can I adapt to the clip?- How can I modify the clip?- What can I magnify or add to the clip?- What other uses can I find for the clip?- What can be eliminated from the clip?- What is the reverse of a clip?- What other rearrangement of the clip might be better?One manufacturer substituted plastic for metal, added color, and produced plastic clips in various colors so that clipped papers could be color-coded thereby finding another use for clips.Think about any subject from improving your productivity to reorganizing your organization and apply the AScamper@ checklist of questions. You will find that ideas start popping up almost involuntarily.BELOW ARE DETAILED EXPLANATIONS OF EACH OF THE SCAMPER ELEMENTS. 1. SUBSTITUTE SOMETHING? The principle of substitution is a sound way to develop alternative ideas to anything that exists. Think up ways of changing this for that and that for this. The scientist, Paul Ehrlich, kept substituting one color for another—well over 500 colors—until he found the right dye to color the veins of laboratory mice. You can substitute things, places, procedures, people, ideas, and even emotions. Ask:Can you substitute something? Who else? What else?Can the rules be changed?Other ingredient? Other material? Other power? Other place? Other approach?What else instead? What other part instead of this?2. COMBINE IT WITH SOMETHING ELSE? Much of creative thinking involves combining previously unrelated ideas or subjects to make something new. This process is called synthesis, and is regarded by many experts as the essence of creativity. Gregor Mendel created a whole new scientific discipline, genetics, by combining mathematics with biology. Ask:What can be combined?Can we combine purposes?How about an assortment? A blend? An alloy? An ensemble?Combine units? Combine materials? What other article could be merged with this?How could we package a combination?What can be combined to multiply possible uses?Combine appeals?3. ADAPT SOMETHING TO IT? One of the paradoxes of creativity is that in order to think originally, we must first familiarize ourselves with the ideas of others. Thomas Edison put it this way: “Make it a habit to keep on the lookout for novel and interesting ideas that others have used successfully. Your idea needs to be original only in its adaptation to the problem you are working on.” Ask:What else is like this? What other ideas does it suggest?Does the past offer a parallel?What could I copy? Whom could I emulate?What idea could I incorporate?What other process could be adapted? What else could be adapted?What different contexts can I put my concept in?What ideas outside my field can I incorporate?4. PICK EITHER MAGNIFY OR MODIFY TO FORM AN IDEA. NO NEED TO DO BOTHMAGNIFY IT? An easy way to create a new idea is to take a subject and add something to it. Japanese engineer Yuma Shiraishi made the home VCR possible by figuring out how to lengthen videotapes so they would be long enough for feature-length movies. Ask:What can be magnified, made larger, or extended?What can be exaggerated? Overstated?What can be added? More time? Stronger? Higher? Longer?How about greater frequency? Extra features? What can be duplicated?What can add extra value?How can I carry it to a dramatic extreme?OR MODIFY IT? What can be modified? Just about any aspect of anything. The hub-and-spoke transportation system that makes Federal Express work was a feature of at least three air freight services as early as 1930. What Fred Smith did was to modify the dimensions, process and purposes of the system and turned an old idea into an elegant concept. Ask:How can this be altered for the better? What can be modified?Is there a new twist?Change meaning, color, motion, sound, odor, form, shape? Change name?What changes can be made in the plans? In the process? In marketing? Other changes?What other form could this take? What other package? Can the package be combined with the form?5. PUT IT TO SOME OTHER USE? A subject takes its meaning from the context in which you put it. Change the context, and you change the meaning. George Washington Carver, botanist and chemist, discovered over 300 different uses for the lowly peanut. Ask:What else can this be used for?Are there new ways to use as is?Other uses if modified?What else can be made from this?Other extension? Other markets?6. ELIMINATE? Sometimes subtracting something from your subject yields new ideas. Trimming down ideas, objects, and processes may gradually narrow the subject down to its truly necessary part or function–or spotlight a part that=s appropriate for some other use. Ask:What if this were smaller? Understate?What should I omit? Delete? Subtract? What=s not necessary?Should I divide it? Split it up? Separate it into different parts?Streamline? Make miniature? Condense? Compact?Can the rules be eliminated?7. PICK EITHER REARRANGE OR REVERSE TO FORM AN IDEA. NO NEED TO DO BOTHREARRANGE IT INTO SOMETHING ELSE? Creativity, it could be said, consists largely of rearranging what we know in order to find out what we do not know. Rearrangement usually offers countless alternatives for ideas, goods, and services. A baseball manager, for example, can shuffle his lineup 362,880 times. Ask:What other arrangement might be better?Interchange components?Other pattern? Other layout? Other sequence? Change the order?Transpose cause and effect?Change pace? Change schedule?REVERSE IT TO SEE WHAT HAPPENS? Reversing your perspective opens your thinking. Look at opposites and you’ll see things you normally miss. Ask “What is the opposite of this?” to find a new way of looking at things. The historical breakthroughs of Columbus and Copernicus were the polar opposites of the current beliefs of their day. Ask:What are the opposites?What are the negatives?Can I transpose positive and negative?Should I turn it around? Up instead of down? Down instead of up? Consider it backwards?Reverse roles?Do the unexpected?Even the hot dog, as we know it, is the result of the right idea-spurring question being asked at the right time. Antoine Feutchwanger sold sausages at the Louisiana Exposition in 1904. He first sold them on plates, but this proved too expensive. He then offered white cotton gloves along with the franks to prevent customers from burning their fingers. The gloves also were expensive, and customers walked off with them. Antoine and his brother-in-law, a baker, sat down and brainstormed. “What could be added (MAGNIFY) to the frankfurter that would be inexpensive and would prevent people from burning their fingers?” His brother-in-law said: “What if I baked a long bun and slit it to hold the frank?” “Then you can sell the franks, and I can sell you the buns. Who knows, it might catch on.

Don't use plagiarized sources. Get Your Custom Essay on
Brainstorm ideas using the SCAMPER technique
Just from $13/Page
Order Essay
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.


Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.


Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.


Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.


Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.

Order your essay today and save 15% with the discount code DISCOUNT15