Building and Maintaining Relationships with Customers

This is an Extra Credit Assignment. We just need to talk about being a loyal customer to particular brand or association. for example, Apple, IBM, or even a restaurant or service we use. Not as difficult as the current assignment and it is Not due for a week.Please use the Times New Roman font with 12 points.Required length of the assignment is a minimum of 2 pages, 1.5-space, and one-inch margins.

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THM 4396 Hospitality Management Systems
Assignment 2: Building and Maintaining Relationships with Customers
Due Date: May 1
Required content
Name: (This is an individual assignment.)
Discuss the importance of building long-term relationships with existing customers.
Building, Maintaining, and Enhancing Relationship
Think about a service organization (no hotels and restaurants) that retains you as a loyal
customer. Why are you loyal to this service provider? What are relational benefits to you of
staying loyal? What would it take to get you switch to others?
Application to the Hospitality Industry
Provide suggestions that hospitality managers can learn from your experiences (how to
develop beneficial relationships with customers, how to make customers loyal, and/or how to get
customers not to switch to others).
Provide a summary statement of what you learned from this assignment.
Please use the Times New Roman font with 12 points.
Required length of the assignment is a minimum of 2 pages, 1.5-space, and one-inch
For this assignment, you are not asked to read extra journal articles or a book chapter. Please
use your personal experience and be ready to share your experience with others in the class. If
you prefer to use others’ claims in the introduction and conclusion section, please include

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