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BUSINESS CASE STUDY- MERCK
A. COMPETITIOR INFORMATION
1. What are the two current events that related to Merck and its competitors?
B. SWOT ANALYSIS
1. Three things for each section about Mercks
STRENGH/WEAKNESS/OPPUNTUNITIES/ THREATS, and explain why are
each of them significant?
2. Based on SWOT STRATEGY, Think of THREE SWOT ITMES that Merck had
recognize in the past, based on that what did they change in their strategy in
their way they do business?
3. Three examples from threats or opportunities that already existed, What do
you recommend Merck should considering changing their current strategy
for future, because of these threats or opportunities.
1. Provide the companys current PESTLE ANALYSIS with 3 significant
events that the company was facing with short answer for each section.
D. FINANCIAL PERFORMANCE (market share/ revenue/ sales/ net
1. Three reasons based on their past or current financial performance, why
should not invest in Merck?
2. Three reasons based on their past or current financial performance, why
should I invest in Merck?
EXAMPLES: Last year the revenue is 88 billion, but through out the years, there was
a significant decrease in pattern. of this expected decline, we should not invest in
Researching your company for the panel involves using multiple databases
in order to put together a complete picture of a company’s strategic
direction, financial strength and market position. The ultimate purpose is to
gather as much relevant intelligence as possible in order to make an
informed critique of their existing strategy while at the same time being
able to offer refinements or new ones in order to ensure competitive
strength. The real heavy lifting is reading, analyzing and applying what you
Best thing to read: The 10K. Focus on items 1, 1A and 7. These will
provide an indepth description of strategy and financial performance.
Also, check out recent 10Q’s or quarterly filings. Read item 2 for a
snapshop of where the company is at the moment. Finaly, check out
8K’s for recent material events that effect the compnay’s execution of
strategy and stock performance.
Merck SEC Filings
Industry: Focus on global pharmaceuticals
SIC Code: 2834; NAICS: 325412
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