BUSINESS ETHICKS

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MARIANNE M. JENNINGS
Sixth Edition
BUSINESS
ETHICS
Case Studies and Selected Readings
Marianne Moody Jennings
Arizona State University
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Business Ethics: Case Studies
and Selected Readings, Sixth Edition
Marianne M. Jennings
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1 2 3 4 5 6 7 12 11 10 09 08
BRIEF CONTENTS
PREFACE
ACKNOWLEDGMENTS
UNIT 1
FOUNDATIONS OF ETHICS: VIRTUE AND VALUES
SECTION A: DEFINING ETHICS
SECTION B: RESOLVING ETHICAL DILEMMAS
xi
xvii
1
3
20
UNIT 2
FOUNDATIONS OF BUSINESS ETHICS: VIRTUE, VALUES, AND BUSINESS
45
SECTION A: DEFINING BUSINESS ETHICS
SECTION B: RESOLUTION OF BUSINESS ETHICS DILEMMAS
47
65
UNIT 3
FOUNDATIONS OF BUSINESS ETHICS: WHAT IS THE ROLE OF BUSINESS IN SOCIETY?
SHAREHOLDERS VS. STAKEHOLDERS
71
SECTION A: THE ROLE OF BUSINESS IN SOCIETY
SECTION B: APPLYING SOCIAL RESPONSIBILITY AND STAKEHOLDER THEORY
73
98
UNIT 4
INDIVIDUALS, INDIVIDUAL VALUES, AND THE BUSINESS ORGANIZATION
121
SECTION A: TRUST AND EMPLOYMENT
SECTION B: TAKING ADVANTAGE
123
149
UNIT 5
INDIVIDUAL RIGHTS AND THE BUSINESS ORGANIZATION
SECTION A: CORPORATE DUE PROCESS
SECTION B: EMPLOYEE SCREENING
SECTION C: EMPLOYEE PRIVACY
SECTION D: SEXUAL HARASSMENT
SECTION E: DIVERSITY, EQUAL EMPLOYMENT, AND AFFIRMATIVE ACTION
SECTION F: WHISTLE-BLOWING
SECTION G: EMPLOYEE RIGHTS
161
163
170
177
197
202
214
234
UNIT 6
BUSINESS OPERATIONS: FINANCIAL ISSUES
SECTION A: FINANCIAL REPORTS: EARNINGS, TRANSPARENCY, AND MANAGEMENT
SECTION B: PERSONAL AMBITION AND HUBRIS
SECTION C: CULTURE AND GOVERNANCE
255
257
315
340
UNIT 7
BUSINESS OPERATIONS: WORKPLACE SAFETY RISKS, SYSTEMS,
AND INTERNATIONAL OPERATIONS
SECTION A: CONFLICTS BETWEEN THE CORPORATION’S ETHICS AND BUSINESS
PRACTICES IN FOREIGN COUNTRIES
SECTION B: WORKPLACE SAFETY
SECTION C: PLANT CLOSURES AND DOWNSIZING
SECTION D: ENVIRONMENTAL ISSUES
SECTION E: PURCHASING: CONFLICTS AND BRIBERY
379
381
403
416
421
435
iv
BRIEF CONTENTS
UNIT 8
BUSINESS AND ITS COMPETITION
SECTION A: ADVERTISING CONTENT
SECTION B: APPROPRIATION OF OTHERS’ IDEAS
SECTION C: PRICING
SECTION D: COMPETITORS, THE PLAYING FIELD, AND COMPETITION
SECTION E: BUSINESS AND ITS SHAREHOLDERS
447
449
463
469
476
487
UNIT 9
BUSINESS AND ITS PRODUCT
SECTION A: CONTRACT RELATIONS
SECTION B: PRODUCT SAFETY
SECTION C: PRODUCT SOCIAL ISSUES
495
497
511
530
UNIT 10
BUSINESS AND GOVERNMENT
SECTION A: GOVERNMENT EMPLOYEES
SECTION B: GOVERNMENT CONTRACTS
SECTION C: GOVERNMENT RESPONSIBILITIES
541
543
560
567
UNIT 11
ETHICS AND NONPROFITS
SECTION A: NONPROFITS AND FRAUD
SECTION B: NONPROFITS AND MANAGEMENT
BUSINESS DISCIPLINE INDEX
PRODUCT/COMPANY/INDIVIDUALS/SUBJECT INDEX
TOPIC INDEX
573
575
580
585
593
612
CONTENTS
PREFACE
ACKNOWLEDGMENTS
UNIT 1
xi
xvii
FOUNDATIONS OF ETHICS: VIRTUE AND VALUES
1
SECTION A: DEFINING ETHICS
3
Reading 1.1
Reading 1.2
Reading 1.3
Case 1.4
What Are Ethics? . . . . . . . .
The Types of Ethical Dilemmas .
How We Avoid Ethical Dilemmas
Hank Greenberg and AIG . . . .
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Some Simple Tests for Resolving Ethical Dilemmas . . . . . .
Pressure and Temptation: The Parable of the Sadhu . . . . .
The Teacher with Tough Standards: Honesty . . . . . . . . .
Trying Out Your Ethics Skills . . . . . . . . . . . . . . . . .
The Movie Ticket . . . . . . . . . . . . . . . . . . . . . . .
Puf?ng Your Résumé . . . . . . . . . . . . . . . . . . . . .
Dad, the Actuary, and the Stats Class . . . . . . . . . . . .
The Investment Bankers and the Bachelor Party . . . . . . .
On Plagiarism . . . . . . . . . . . . . . . . . . . . . . . .
What Happens in Boulder Stays in Boulder: Cell Phone Alibis
Travel Expenses: A Chance for Extra Income . . . . . . . . .
Do Cheaters Prosper? . . . . . . . . . . . . . . . . . . . .
Wi-Fi Piggybacking . . . . . . . . . . . . . . . . . . . . . .
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SECTION B: RESOLVING ETHICAL DILEMMAS
Reading 1.5
Reading 1.6
Reading 1.7
Reading 1.8
Case 1.9
Case 1.10
Case 1.11
Case 1.12
Reading 1.13
Case 1.14
Case 1.15
Case 1.16
Case 1.17
. 3
10
15
19
20
20
26
32
35
35
36
39
39
40
42
42
43
44
UNIT 2
FOUNDATIONS OF BUSINESS ETHICS: VIRTUE, VALUES, AND BUSINESS
45
SECTION A: DEFINING BUSINESS ETHICS
47
Reading 2.1
Reading 2.2
Reading 2.3
Reading 2.4
Reading 2.5
Case 2.6
What Is Business Ethics? . . . . . . . . . . . .
The Areas of Ethical Challenges . . . . . . . .
Business Ethics and the Role of the Corporation
The Ethics of Responsibility . . . . . . . . . . .
Is Business Bluf?ng Ethical? . . . . . . . . . .
On Leaving to Spend More Time with Family . .
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Trying Out the Models and a Resolution Approach . . . . . . .
Boeing and the Recruiting of the Government Purchasing Agent
The Rigged Election . . . . . . . . . . . . . . . . . . . . . .
James Frey, Oprah, and A Million Little Pieces . . . . . . . . .
The Ethics Of?cer and First-Class for TSA . . . . . . . . . . . .
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SECTION B: RESOLUTION OF BUSINESS ETHICS DILEMMAS
Reading 2.7
Case 2.8
Case 2.9
Case 2.10
Case 2.11
47
48
49
52
53
62
65
65
66
68
69
70
UNIT 3
FOUNDATIONS OF BUSINESS ETHICS: WHAT IS THE ROLE OF BUSINESS IN SOCIETY?
SHAREHOLDERS VS. STAKEHOLDERS
71
SECTION A: THE ROLE OF BUSINESS IN SOCIETY
73
Reading 3.1
Reading 3.2
The Social Responsibility of Business Is to Increase Its Pro?ts . . . . . . . . . . . . . . . . . 74
A Stakeholder Theory of the Modern Corporation . . . . . . . . . . . . . . . . . . . . . . 79
vi
CONTENTS
Reading 3.3
Reading 3.4
Reading 3.5
Case 3.6
Appeasing Stakeholders with Public Relations . .
Michael Novak on Capitalism and the Corporation
Marjorie Kelly and the Divine Right of Capital . .
Adelphia: Good Works via a Hand in the Till . . .
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SECTION B: APPLYING SOCIAL RESPONSIBILITY AND STAKEHOLDER THEORY
Reading 3.7
Case 3.8
Case 3.9
Case 3.10
Case 3.11
Schools of Thought on Social Responsibility . . . . . . . . . . . . .
Ice-T, the Body Count Album, and Shareholder Uprisings . . . . . .
Howard, Janet, Rosie, Don, etc.: The Challenges of the On-Air Talent
Dayton-Hudson’s Contributions to Planned Parenthood, and Target
and the Bell Ringers . . . . . . . . . . . . . . . . . . . . . . . . .
Baseball Steroids . . . . . . . . . . . . . . . . . . . . . . . . . . .
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85
86
90
93
98
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. . . . . . . . . . . 100
. . . . . . . . . . . 104
. . . . . . . . . . . 110
. . . . . . . . . . . 112
UNIT 4
INDIVIDUALS, INDIVIDUAL VALUES, AND THE BUSINESS ORGANIZATION
121
SECTION A: TRUST AND EMPLOYMENT
123
Reading 4.1
Reading 4.2
Case 4.3
Case 4.4
Case 4.5
Case 4.6
Case 4.7
Reading 4.8
The Moving Line . . . . . . . . . . . . . . . . . . . . . . . . . .
The Frustration of Business Ethics . . . . . . . . . . . . . . . . .
Boeing and the Employees Who Brought the Documents with Them
The Compliance Of?cer Who Strayed . . . . . . . . . . . . . . . .
Espionage and Job Hopping . . . . . . . . . . . . . . . . . . . .
The Student-Loan and Financial-Aid Of?cers with Stock Options . .
The Glowing Recommendation . . . . . . . . . . . . . . . . . . .
The Ethics of Confrontation . . . . . . . . . . . . . . . . . . . . .
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SECTION B: TAKING ADVANTAGE
Case 4.9
Case 4.10
Case 4.11
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123
124
129
134
136
137
143
144
149
The Ethics of Peer-to-Peer File Sharing . . . . . . . . . . . . . . . . . . . . . . . . . . . 149
Nestlé Infant Formula . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 152
Creative Medical Billing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 156
UNIT 5
INDIVIDUAL RIGHTS AND THE BUSINESS ORGANIZATION
161
SECTION A: CORPORATE DUE PROCESS
163
Case 5.1
Case 5.2
Ann Hopkins, Price Waterhouse, and the Partnership . . . . . . . . . . . . . . . . . . . 163
Wal-Mart and Julie Roehm: Con?icts vs. Affairs . . . . . . . . . . . . . . . . . . . . . . 168
SECTION B: EMPLOYEE SCREENING
Case 5.3
Reading 5.4
SECTION C: EMPLOYEE PRIVACY
Reading 5.5
Case 5.6
Case 5.7
Reading 5.8
Employee and Technology Privacy: Is the Boss Spying? . . . . . . . .
Hewlett-Packard (HP) and Pretexting: Spying on the Board . . . . . .
The Athlete/Star Role Model: From Verizon and Stefani to
Cruise and Redstone . . . . . . . . . . . . . . . . . . . . . . . . .
Marianne M. Jennings, Corporate Of?cers with Messy Personal Lives:
Is It None of Our Business? . . . . . . . . . . . . . . . . . . . . . .
SECTION D: SEXUAL HARASSMENT
Case 5.9
Case 5.10
Case 5.11
170
MySpace, YouTube, and Other Screening of Employees . . . . . . . . . . . . . . . . . . 170
Illegal Immigrants as Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 172
177
. . . . . . . . . . . 177
. . . . . . . . . . . 184
. . . . . . . . . . . 189
. . . . . . . . . . . 192
197
Seinfeld in the Workplace . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197
Hooters: More than a Waitress? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 199
Toyota, the CEO, the Assistant, and Inaction . . . . . . . . . . . . . . . . . . . . . . . . 200
CONTENTS
SECTION E: DIVERSITY, EQUAL EMPLOYMENT, AND AFFIRMATIVE ACTION
Reading 5.12
Case 5.13
Case 5.14
Case 5.15
Case 5.16
202
The Bene?ts of Diversity: Doug Daft, CEO of Coca-Cola, Inc. . . . . . . . . .
On-the-Job Fetal Injuries . . . . . . . . . . . . . . . . . . . . . . . . . . .
Denny’s: Discriminatory Service with a Smile . . . . . . . . . . . . . . . . .
Hunter Tylo: Pregnancy Is Not a Bona Fide Occupational Quali?cation (BFOQ)
English-Only Employer Policies . . . . . . . . . . . . . . . . . . . . . . . .
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SECTION F: WHISTLE-BLOWING
Reading 5.17
Case 5.18
Case 5.19
Case 5.20
Case 5.21
202
206
208
211
211
214
The Options for Whistle-Blowers . . . . . . . . . . . . . . . . . . . . . .
Beech-Nut and the No-Apple-Juice Apple Juice . . . . . . . . . . . . . . .
NASA and the Space Shuttle Booster Rockets . . . . . . . . . . . . . . .
Dow Corning and the Silicone Implants: Questions of Safety and Disclosure
Harvard Business Review and the Welch Interview . . . . . . . . . . . . .
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SECTION G: EMPLOYEE RIGHTS
214
214
221
224
230
234
Case 5.22
Nike, Sweatshops, and Human Rights . . . . . . . . . . . . . . . . . . . . . . . . . . . 234
Reading 5.23 Human Rights Declarations and Company Policies . . . . . . . . . . . . . . . . . . . . . 241
UNIT 6
BUSINESS OPERATIONS: FINANCIAL ISSUES
255
SECTION A: FINANCIAL REPORTS: EARNINGS, TRANSPARENCY, AND MANAGEMENT
257
Reading 6.1
Case 6.2
Case 6.3
Case 6.4
Case 6.5
Case 6.6
Case 6.7
A Primer on Accounting Issues and Ethics and Earnings Management . . . . . . .
Fannie Mae: The Most Ethical Company in America . . . . . . . . . . . . . . . .
MiniScribe and the Auditors . . . . . . . . . . . . . . . . . . . . . . . . . . . .
FINOVA and the Loan Write-Off . . . . . . . . . . . . . . . . . . . . . . . . . .
Overstated Earnings: Bausch & Lomb . . . . . . . . . . . . . . . . . . . . . . . .
Enron: The CFO, Con?icts, and Cooking the Books with Natural Gas and Electricity
WorldCom: The Little Company That Couldn’t after All . . . . . . . . . . . . . . .
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SECTION B: PERSONAL AMBITION AND HUBRIS
Case 6.8
Case 6.9
Case 6.10
Case 6.11
Case 6.12
Case 6.13
Jonathan Lebed: The Middle School Tycoon . . . . . .
Whole Foods but Not Full Disclosure . . . . . . . . . .
Martha Stewart: Not Such a Good Thing . . . . . . . .
Dennis Kozlowski: Tyco and the $6,000 Shower Curtain
Jett and Kidder: Compensation-Fueled Dishonesty . . .
The Ethics of Bankruptcy . . . . . . . . . . . . . . . .
315
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A Primer on Sarbanes-Oxley . . . . . . . . . . . . . . . . . . . . . . . .
That Tone at the Top Thing . . . . . . . . . . . . . . . . . . . . . . . . .
Arthur Andersen: A Fallen Giant . . . . . . . . . . . . . . . . . . . . . .
Stock Options, Backdating, and Disclosure Options: What Happened Here?
HealthSouth: The Scrushy Way . . . . . . . . . . . . . . . . . . . . . . .
Royal Dutch and the Reserves . . . . . . . . . . . . . . . . . . . . . . .
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SECTION C: CULTURE AND GOVERNANCE
Reading 6.14
Reading 6.15
Case 6.16
Reading 6.17
Case 6.18
Case 6.19
257
267
275
277
282
285
297
315
316
317
322
332
337
340
340
345
354
360
366
375
UNIT 7
BUSINESS OPERATIONS: WORKPLACE SAFETY RISKS, SYSTEMS,
AND INTERNATIONAL OPERATIONS
SECTION A: CONFLICTS BETWEEN THE CORPORATION’S ETHICS AND BUSINESS
PRACTICES IN FOREIGN COUNTRIES
Reading 7.1
Case 7.2
379
381
Why an International Code of Ethics Would Be Good for Business . . . . . . . . . . . . . 381
Chiquita Bananas and Mercenary Protection . . . . . . . . . . . . . . . . . . . . . . . . 386
vii
viii
CONTENTS
Case 7.3
Case 7.4
Reading 7.5
Case 7.6
Case 7.7
PwC and the Russian Tax Authorities . . . . . . . . . . . . .
Product Dumping . . . . . . . . . . . . . . . . . . . . . . .
The Ethics of Business in China and Business Ethics in China .
China and Yahoo and Google . . . . . . . . . . . . . . . .
Salt Lake City, the Olympics, and Bribery . . . . . . . . . . .
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SECTION B: WORKPLACE SAFETY
Reading 7.8
Case 7.9
Case 7.10
Case 7.11
The Regulatory Cycle . . . . . . . . . . . . .
BP: Pipeline Maintenance and Re?nery Safety
Domino’s Pizza Delivers . . . . . . . . . . .
Text Messaging while Driving . . . . . . . . .
403
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SECTION C: PLANT CLOSURES AND DOWNSIZING
Case 7.12
Case 7.13
416
The New Environmentalism . . . . . . . . . . . .
Herman Miller and Its Rain Forest Chairs . . . . .
Exxon and Alaska . . . . . . . . . . . . . . . .
The Death of the Great Disposable Diaper Debate
421
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JC Penney and Its Wealthy Buyer . . . . . . . . . . . . .
Frozen Coke and Burger King and the Richmond Rigging
The Perks, the Pharmas, the Doctors, and the Researchers
The Analyst Who Needed a Preschool . . . . . . . . . .
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SECTION E: PURCHASING: CONFLICTS AND BRIBERY
Case 7.18
Case 7.19
Case 7.20
Case 7.21
403
406
414
415
Aaron Feuerstein and Malden Mills . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 416
United, GM, and the Pension Obligations . . . . . . . . . . . . . . . . . . . . . . . . . 418
SECTION D: ENVIRONMENTAL ISSUES
Reading 7.14
Case 7.15
Case 7.16
Case 7.17
389
390
391
395
396
421
424
426
432
435
435
436
440
443
UNIT 8
BUSINESS AND ITS COMPETITION
447
SECTION A: ADVERTISING CONTENT
449
Case 8.1
Case 8.2
Case 8.3
Case 8.4
Case 8.5
Joe Camel: The Cartoon Character Who Sold Cigarettes and Nearly Felled an Industry
Alcohol Advertising: The College Focus . . . . . . . . . . . . . . . . . . . . . . . .
Subprime Lending and Marketing: From Payday to Title Loans . . . . . . . . . . . .
Hollywood Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Kraft, Barney Rubble, and Shrek . . . . . . . . . . . . . . . . . . . . . . . . . . .
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SECTION B: APPROPRIATION OF OTHERS’ IDEAS
Case 8.6
Case 8.7
Case 8.8
Case 8.9
The Little Intermittent Windshield Wiper and Its Little Inventor
Copyrights, Songs, and Charity . . . . . . . . . . . . . . . .
Microsoft vs. Google and “Snippets” of Books . . . . . . . .
Louis Vuitton and the Landlords . . . . . . . . . . . . . . .
SECTION C: PRICING
Case 8.10
Case 8.11
449
455
457
460
461
463
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