business management

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ASSIGNMENT 04
C01 Introduction to Business
Directions: Be sure to save an electronic copy of your answer before submitting it to
Ashworth College for grading. Unless otherwise stated, answer in complete sentences,
and be sure to use correct English, spelling and grammar. Sources must be cited in APA
format. Your response should be four (4) double-spaced pages; refer to the “Assignment
Format” page located on the Course Home page for specific format requirements.
Part A
MKD Transportation owns and operates a fleet of container ships and tankers that
transport goods around the globe. Company executives have just been contacted by the
media with a credible report that one of their ships is leaking an oily substance off the
coast of Belize. If true, some of the world’s most beautiful coral reefs could be in danger.
On the other hand, the captain of the ship in question has not notified the company of
any problem, and cleanup could be very costly. Environmental groups and the
government of Belize have demanded that the company admit responsibility and
immediately begin cleanup.
1. Managers at MKD claim to exercise ethical behavior toward their employees.
Describe three (3) matters this behavior might cover.
2. What might the general public begin to think about MKD’s responsibilities
toward the environment? Provide one (1) example.
3. If MKD adopts an obstructionist stance, how will the company respond to this
media report? Provide one (1) supporting fact.
4. If MKD adopts a defensive stance, how will the company respond to this
situation? Provide one (1) supporting fact.
5. If MKD adopts an accommodative stance, how will the company respond to the
media and demands by the government of Belize and environmental groups?
Provide one (1) supporting fact.
6. How might this situation have been different in the event that MKD had initially
adopted a proactive stance to social responsibility? Provide one (1) supporting
fact.
Part B
Describe one (1) example of a situation in which a company might adopt a pricing
objective other than profit maximization. Provide two (2) supporting facts.
Grading Rubric
Please refer to the rubric on the following page for the grading criteria for this assignment.
CATEGORY
Exemplary
Part A: Ethical
10 points
behavior (10 points) Student provides a clear,
logical description of at least
3 matters the “ethical
behavior” of MKD towards
their employees might cover.
Satisfactory
8 points
Student provides a mostly
clear, logical description of
at least 2 matters the
“ethical behavior” of MKD
towards their employees
might cover.
Unsatisfactory
5 points
Student provides a weak or
unclear description of at
least 1 matter the “ethical
behavior” of MKD towards
their employees might
cover.
Unacceptable
2 points
Student provides a poor
description of at least 1
matter the “ethical
behavior” of MKD towards
their employees might
cover.
Part A:
Environmental
responsibilities (10
points)
10 points
Student provides a clear,
logical example of what the
general public might begin to
think about MKD’s
responsibilities toward the
environment.
8 points
Student provides a mostly
clear, logical example of
what the general public
might begin to think about
MKD’s responsibilities
toward the environment.
5 points
Student provides a weak or
unclear example of what
the general public might
begin to think about MKD’s
responsibilities toward the
environment.
2 points
Student provides a poor
example of what the
general public might begin
to think about MKD’s
responsibilities toward the
environment.
Part A:
Obstructionist
stance (10 points)
10 points
Student provides a clear,
logical description of how
the company will respond to
the media report if they
adopt an obstructionist
stance, with at least 1 clear,
logical supporting fact.
8 points
Student provides a mostly
clear, logical description of
how the company will
respond to the media report
if they adopt an
obstructionist stance, with
at least 1 mostly clear,
logical supporting fact.
5 points
Student provides a weak or
unclear description of how
the company will respond
to the media report if they
adopt an obstructionist
stance, with at least 1 weak
or unclear supporting fact.
2 points
Student provides a poor
description of how the
company will respond to
the media report if they
adopt an obstructionist
stance, with at least 1 poor
supporting fact.
Part A: Defensive
stance (10 points)
10 points
Student provides a clear,
logical description of how
the company will respond to
the media report if they
adopt a defensive stance,
with at least 1 clear, logical
supporting fact.
8 points
Student provides a mostly
clear, logical description of
how the company will
respond to the media report
if they adopt a defensive
stance, with at least 1 mostly
clear, logical supporting fact.
5 points
Student provides a weak or
unclear description of how
the company will respond
to the media report if they
adopt a defensive stance,
with at least 1 weak or
unclear supporting fact.
2 points
Student provides a poor
description of how the
company will respond to
the media report if they
adopt a defensive stance,
with at least 1 poor
supporting fact.
Part A:
Accommodative
stance (10 points)
10 points
8 points
5 points
2 points
Student provides a clear,
logical description of how
the company will respond to
the media report if they
adopt an accommodative
stance, with at least 1 clear,
logical supporting fact.
Student provides a mostly
clear, logical description of
how the company will
respond to the media report
if they adopt an
accommodative stance, with
at least 1 mostly clear,
logical supporting fact.
Student provides a weak or
unclear description of how
the company will respond
to the media report if they
adopt an accommodative
stance, with at least 1 weak
or unclear supporting fact.
Student provides a poor
description of how the
company will respond to
the media report if they
adopt an accommodative
stance, with at least 1 poor
supporting fact.
Part A: Proactive
stance (10 points)
10 points
8 points
5 points
2 points
Student provides a clear,
logical description of how
the situation might have
been different in the event
that MKD had initially
adopted a proactive stance to
social responsibility, with at
least 1 clear, logical
supporting fact.
Student provides a mostly
clear, logical description of
how the situation might
have been different in the
event that MKD had initially
adopted a proactive stance
to social responsibility, with
at least 1 mostly clear,
logical supporting fact.
Student provides a weak or
unclear description of how
the situation might have
been different in the event
that MKD had initially
adopted a proactive stance
to social responsibility, with
at least 1 weak or unclear
supporting fact.
Student provides a poor
description of how the
situation might have been
different in the event that
MKD had initially adopted
a proactive stance to social
responsibility, with at least
1 poor supporting fact.
Part B: Pricing
Objective (15
points)
15 points
12 points
8 points
5 points
Student provides a clear,
logical description of at least
1 example of a situation in
which a company might
adopt a pricing objective
Student provides a mostly
clear, logical description of
at least 1 example of a
situation in which a
company might adopt a
Student provides a weak or
unclear description of at
least 1 example of a
situation in which a
company might adopt a
Student provides a poor
description of at least 1
example of a situation in
which a company might
adopt a pricing objective

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