Business Plan

I have the
Executive Summary, just need help the rest of the assignment. I don’t know where to start. Please see attachment.

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Table of Contents
Executive Summary:
Industry Analysis:
Description of Venture:
Production Plan:
Operation Plan:
Marketing Plan:
Organization Plan:
Financial & Assessment Plan:
Executive Summary
Authentic Footwear Company, LLC is an online business. As the name suggests, Authentic
Footwear Company is a business whose main objective is to sell shoes made from pure leather,
rubber, and fabric. Authentic Footwear Company sells a wide variety of footwear that is
specifically designed for formal, casual, work environments, etc.; such as house slippers, plastic
shoes, safety boots (protective wear), rubbers (water protective wear), men and women formal
shoes and athletic shoes.
Our intentions are to obtain 70% market share become the leading online shoe seller
worldwide and to sell quality shoes to our online customers in United States America, as well as
worldwide. We will created a website where our customers can visit and
have a look at our shoes and order.
Our intentional goal is to create a lifestyle that every other person feels the need to have. As a
company, we have always had this compelling tagline “You need it, we’ve got it” that resonates
with everyone. It connects with everyone and allows people to come up with their interpretation.
The slogan connects with everyone at an individual level and facilitates the creation of a
relationship between the customers and the brand.
Authentic Footwear Company has aspired and has created a stronger position; we have created
a place in the minds of our customers. Authentic Footwear Company outdid its competitors by
finding the right words and coming up with a perfect tag line that complements our strengths.
The act of positioning belongs to the prospects and customers; due to the high-quality products,
we sell online that never disappoint we have earned a strong position in the mind of our
Industry Analysis:
Description of Venture:
Production Plan:
Operation Plan:
Marketing Plan:
Organization Plan:
Financial & Assessment Plan:

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