Business project

Please read the requirement at first and answer the three questions. Each of those questions need to write almost 2 paragraphs to answer. Please follow the main point and information(which is bold word). Please remember the topic is Dunkin’ Donuts Coffee. Thanks!

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This first section of your analysis begins with a thorough review of the
external environment within which the business operates.
It is
important that you understand the impacts of each set of factors listed
below in order to more fully appreciate potential reasons why
businesses make some of the decisions they do.
The quality of your analysis will be directly proportional to both the
effort your team invests into this project and to the sources you use to
support your research.
It is expected that you will use credible
publications (i.e., IBISWorld, BusinessWeek Online, Hoovers Online,
Bureau of Economic Analysis, Bureau of Labor Statistics are some
examples) to support your points.
The following topics should be detailed in Part 1 of the analysis:
1. 1. An overview of the current economic environment as well as
trends and an identification of key economic factors likely to
have the greatest impact upon the company and the success of
the product.
On macro side: focus on the increased business cycle and GDP in US, provide
the specific data (how many percent) about the increased GDP and decreased
inflection rate and unemployment rate. Talk about the positive influence for
Dunkin Donuts
On micro side: focus on the large coffee product and demand market. Talk
about the positive influence.
2. An overview of the socio-cultural environment as it relates to
product category and the factors likely to have the greatest impact
upon the success of the product and company.
Definition about social-culture environment: The sociocultural environment
includes the customs, mores, values, and demographic characteristics of the
society in which an organization functions. Sociocultural processes also
determine the goods and services, as well as the standards of business conduct,
that a society is likely to value and accept.
Specifically, what are the coffee habits of the American public
Focus on the species and flavors preferences for Dunkin Donuts coffee.
Focus on company’s culture, like product employee
Focus on the brand culture and value
3. An overview of the competitive environment with an in-depth
description of three likely competitors. This discussion should
include the identification of three highly competitive products and a
description of the companies that produce each of these.
The three competitors: Starbucks McDonald’s and Costa Coffee
Deeply describe them with Dunkin Donuts coffee.

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