Case Analysis

Final Exam – Case due 5/6 -Represents 20% of grade. THE EXAM IS WORTH 20 POINTS.TIMED Use Strategy concepts and theories (specify SWOTT analysis) to substantiate your answers. THE RUBRIC FINAL EXAM CASE 2018 (IN THE DOCUMENT SHARING FILES) CONTAINS THE METRICS, MEASUREMENTS, CRITERIA AND REQUIRMENTS FOR EVALUATING THIS EXAM. STRONGLY ADVISE THAT YOU REVIEW THIS RUBRIC PRIOR TO BEGINNING THE EXAM. It will be essay. It will have 4 questions and a minimum 4 pages per questions for a minimum total of 16 pages of text and maximum page requirement of FULL page TEXT. Please review the Rubric Final Exam Case 2018 in the Document Sharing files. No exceptions and/or extensions will be granted for any reasons because of the length of time that has been given for its completion. It will be posted on Monday morning (April 30th) at 8:00am at the beginning of Week Sixteen, no sooner or later; so students should plan their schedules accordingly.Case Exam – Instructions Before you begin the Exam and/or Case Analysis you should conduct extensive External and Internal Research on Chipotle Mexican Grill!!!!! Utilize Strategy Concepts and Techniques for Crafting and Executing Strategy that are presented within your textbook. The basic question is CAN THE COMPANY RECOVER FROM ITS E. COLI DISASTER AND GROW CUSTOMER TRAFFIC AGAIN.The following four questions and their related answers required the utilization of Strategy Concepts and Techniques for Crafting and Executing Strategy that have been presented within your textbook. Please answer the following four Case Exam questions: 1. What are the Key Success Factors that will affect the ability of the CHIPOTLE to survive? Identify these Key Success Factors and how they can be applied to retain customers and “weather” the crisis?2. How do the CHIPOTLE’s present SWOTs address the threats from the present crisis? Identify the SWOTs and provide solutions as to how to return to profitability?3. What are the current ethical standards confronting CHIPOTLE and how can they be applied to ensure Social Responsibility and Sustainability?4. What type of Best Practices might be structured and what types of controls implemented to regain the customer’s confidence in CHIPOTLE’s products?Areas that need to be researched in order to provide data and information for answering the above questions would include ****Technology and process changes impacting the fast food industry. ***** Government Regulation of the fast food industry ******Criteria and actions that must be proven to regain consumer confidence in a company products that have suffered extensive negative media attention.
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Rubric
For Final Exam-Case
Criterion
Submittal due
on Sunday,
May 6th by
11:59pm
Central
Standard Time
(CST) (the last
day of class).
No exceptions
and/or
extensions will
be granted for
any reasons
because of the
length of time
that has been
given for its
completion.
Preparing
the
submittal of the
assignment.
Basic
Requirements
• Extent of
coverage
• Authority and
accuracy of
sources
UnsatisfactoryC or < C 15.9 – 14.0 Points or less Points (3.975 – 3.5 POINTS PER QUESTION) OR [LESS POINTS FOR BRIEF, LIMITTED IN SCOPE & CONTENT ANSWERS] Satisfactory- B Exceptional – A 17.9 –16.0 Points (4.475 – 4.0 POINTS PER QUESTION) 20.0 – 18.0 Points (5 – 4.5 POINTS PER QUESTION) EACH EACH QUESTION/ANSWER QUESTION/ANSWER WILL BE GRADED ON WILL BE GRADED ITS INDIVIDUAL ON ITS INDIVIDUAL MERIT!! MERIT!! The Summary ActivityFinal Exam will have 4 questions. Each question must have its own related Appendix. Did not meet Satisfactory criterion. Did not directly answer the question. Met the minimum requirements of the assignment plus addition effort– See below. Provided direct related answers to questions. Exceptional EXAM ANSWERS WHICH ARE DIRECTLY RELATED TO THE QUESTION. Over and above Satisfactory criterion.>4
pages of text per answer to
each
question.
No
maximum number of
pages.
Did not meet Submittal Had:
In addition to meeting
Satisfactory
Title page –only one
Satisfactory requirements, ,
requirements.
Table of Contents-only research/materials include
WAS
NOT one
tables, charts and/or
SUBMITTED
Abstract- only one
graphs with explanations.
BY TURN-IN Text 3 Full text pages
DEADLINE
from top to bottom Text 4 plus Full text pages
(ZERO
from top to bottom
•
Demonstrated
research
outside text.
POINTS
LATE)..
IF margin for EACH
answer to each question
References (Minimum
No objective of 2)
reference
Appendix
sources
were
used.
Sources .
cannot
be
verified.
margin
for
QUESTION.
EACH
Extensive
literature
review with multiple types
of sources; demonstrating
a superior variety of
media
formats
were
used/cited.
No Citation
Met minimum
of 2 full text
pages of text
from top to
bottom margin
for each answer
to each question
Submittal Had:
Title page
Table
of
Contents
Abstract
Text 2 full text
pages for each
answer to each
question
References (2)
Appendix
Appendix
Appendix
included
table/charts that
were individual
created. No cut
and
paste
appendix.
Appendix had
quantitative data.
Only one appendix
(table/chart/illustrationNo definitions or
glossary of terms ) for
the entire exam is
In addition to meeting the
requirements
of
Satisfactory,
had
an
appendix
(tables/charts/illustrations
– NO definitions or
glossary of terms) for each
NO APPENDIX
Grading of each
exam question
lacking
an
Appendix will
automatically
begin at 3.5
points
before
other
deductions are
made
for
deficits
not
included within
the submittal.
TURNITIN
Submittal
percentage was
less than 25%. If
submittal
is
greater than 25%
then submittal is
classified
as
plagiarism and
accordingly
assigned
zero
points.
If
percentage
is
greater than 25%
then student has
not written the
assignment
in
their own words.
acceptable for a recap
for the four questions
answered.
question for the four
questions answered for
the Final Exam -Case

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