Case Discussions: Amazon Fire (as a Ethical Ombudsman)

It is a example :Ethical Ombudsman-Job D. Amazon was formed by Jeff Bezos in 1996 where he operated out of his 400 square foot garage. However, after accomplishing the mission of becoming the worlds largest online bookstore in 1999 the company started to turn its first profit in 2001. This growth lead to Amazon adopting 25 million square feet of warehouse by 2011. Amazon also reported 50 billion in revenues and controlled 10 percent of the e commerce market in North America. Although Amazons initial mission was to become the worlds largest online bookstore, in 2010 Bezos announced that “Invention is in Amazons DNA” and that the long term interest of its shareholders were in line with the needs and wants of its customers (Hitt). This interest in innovations into new markets, however, created tension for short-term investors. Investors were skeptical about rather or not Amazons new innovations would create the revenue they hoped to obtain with these new innovations. Along with there being tension among investors another issue Amazon has to deal with is competitor products. Amazon first created the Kindle in 2007 to compete with the Sony reader, the first form of e-book, and Barnes and Noble followed Amazon and released its e-readers in 2009. The Barnes and Noble e-readers were similar to the kindle and wanted to capitalize off the same customers Amazon was. However, in 2010, Apple created the IPad to appeal to the high end customer. They took the software from the original IPod touch and modified it into a tablet form. Along with Apple, Google came out with tablets that offered the same functions on the android market. This impacted Amazons kindle greatly because the IPad and Google tablets offered more then just the ability to read books. In response to these new tablets, Amazon released the Kindle fire in 2011. The kindle fire is different form the Kindle in that it offers web services and other functions that Apple and Google products have along with the core focus of being the worlds largest online bookstore. Although the emergence of competitor products is a huge issue Amazon must deal with, several other important issues arise from the innovations put into place to combat competitor products. The first issue Amazon must tackle is determining a target segment for their product. Do they want to target media junkies, children and gamers, or the higher education segment? The difference in these segments is the media junkies will gorge for the free month of Amazon prime and they wont buy anything else from amazon. Where as children and gamers are focused on competition. The competition factor brings for the issues of the kindle fire having a slow processor and graphics card and it will be difficult for amazon to get third-party developers to create special versions of games for the Kindle. In the higher education segment itextbooks are preferred, but the Kindle Fire’s smaller screen and Barnes and Noble already being on the path creates problems. After evaluating the market segments Amazon must then decide what segment looks the most promising and how should they place their products in this segment in relation to other products already in the segment such as the IPad and e-readers. The main concern with positioning the product in the segment is to not create a price war between products rather it be with another company or between two of Amazons products, Kindle and Kindle Fire. The last issue Amazon faces is will the Kindle Fire produce a revenue. Will the revenue stream from the Kindle Fire cover the large cost of providing the content that users desire? Amazon must determine a price that covers the cost of components and content on the Kindle while also offering a competitive price to attract customers away from competition products. They must determine if the revenue will mostly come from the sale of kindles or come from advertisement and content purchases once the Kindle has been purchased. In other words will they make most of their money on the sale of the physical Kindle or from purchases of content made on the Kindle.References:Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2017). Strategic management:Competitiveness and globalization: Concepts and cases. Boston, MA: Cengage Learning

Don't use plagiarized sources. Get Your Custom Essay on
Case Discussions: Amazon Fire (as a Ethical Ombudsman)
Just from $13/Page
Order Essay
GradeAcers
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.

Order your essay today and save 15% with the discount code DISCOUNT15