Case project

The all requirements in the word document ,when you done the project, please show me where is Deliverable 1, Deliverable 2, Deliverable 3 in the all paper.


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Crisis Center of Russell County
Project for MKT 6661
Shelter for Victims of Domestic Violence
Rape Crisis Response
Contact: Janie Potts – Community Educator and Event Planner, 334-297-4435,
Dana Dolly – Program Coordinator (former Troy student)
Gina Guthrie – Executive Director
Theri Brooks –
The Crisis Center of Russell County is the only domestic abuse shelter in Russell County. They fall under
the umbrella of the United Way. They are also part of the Alabama Coalition Against Rape and the
Alabama Coalition Against Domestic Violence. They have a business office, but the location of the
shelter is confidential.
The center works with and houses victims (typically women with and without children, but also men) of
sexual assault and domestic violence. Although they have been around 25 years with a small home that
could only house a few people, the center raised the money to purchase a building and opened it on
November 1, 2015. Now they are hoping to raise money to complete phase 2 of the building which
involves renovating the upstairs of the building to house more people in need. The current shelter holds
up to 20 people.
Note: Three weeks after opening in November, the rooms were full.
Residents can typically stay up to 3 months or longer if needed. The center helps victims get back on
their feet with assistance in securing birth certificates and social security cards, providing counseling,
and more. The center also assists with resume development and job offers and also has a clothing
They do apply for and receive a small number of grants.
All assistance is provided to the victims free of charge.
Marketing issues:
1. The Crisis Center belongs to many local area community clubs, but they need to build
more/increase awareness in the community. For example, one year the Center hosted a 5K and
only 60-80 people ran the race (more events provided near the end).
a. Deliverable 1: Create a plan/build a strategy to increase awareness of the Russell County
Crisis Center.
i. Research ways to build awareness of nonprofits in general. This should involve
academic and nonprofit business research.
1. Read about how companies (even for profits) build awareness. For
example AFLAC increased awareness of their brand by creating the
AFLAC duck. I’m not saying use a loud, annoying animal however. Use
this as a way to broaden research beyond nonprofits, because for profit
ideas can be translated at times to benefit nonprofits.
ii. Research other similar crisis centers across the U.S. (suggest 2-3) to learn about
awareness campaigns/strategies. Write about their efforts and successes in
building awareness.
2. One potential issue is that the name The Crisis Center of Russell County is ambiguous. While a
name change may not be an option, the addition of slogan can improve the knowledge of the
purpose of the center.
a. Deliverable 2: Create a slogan for The Crisis Center of Russell County
i. Again, research other similar centers and create your own slogan. Students
should discuss and write about their findings. Support your decision for the
slogan you choose.
3. Because current fundraising events are focused on motorcycles and car shows which are
successful, they could use ideas for a fundraising for the second phase of the renovation. The
renovation cost will be approximately $80,000 and would be the largest fundraiser ever for the
Crisis Center. Although they would like to raise the full amount, they realize that may be more
than is feasible with a staff their size.
a. Deliverable 3: Create two fundraising ideas (total) that lend itself to 1. a broader
audience and/or 2. a female audience. You can choose one of each or both may be
focused on broader audience or both on the female audience. Research and provide
evidence of its potential for success as you research fundraising ideas. The focus of this
event will be to fund Phase 2 to renovate the 2nd floor of their building. Support the
validity of your ideas. Research!
Please keep in mind, staff size at the Crisis Center is small, less than 5 people. They do rely on
Don’t focus on the website or social media as much. They realize they need improvement in these areas.
Title page, Table of Contents, References (APA style), one inch margins, double-spaced
For APA Style this is a good “go to” for citation examples:
Words: 2500-5000 (includes text of paper only, not title page, etc.)
Additional information:
The center employees are the ones who show up when the police are called for alleged sexual assaults
and domestic violence. The center is the only organization that provides rape kits to the hospital for the
exam. The kits are then turned over to law enforcement and sent for testing.
Events hosted by The Crisis Center of Russell County to raise money:
1. Fall Fest
a. Most successful fundraiser
i. Car-truck-motorcycle show. It is in its 7th year, co-hosted with Hollywood
Connection during Domestic Violence Awareness Month (October). The company
provides the parking lot to show the cars and motorcycles.
1. Needs and wants volunteers to get involved and help.
2. Golf tournament
3. Trunk or Treat
a. Way for people to show off their cars (it is a car show as well). There is a kids costume
contest and food vendors. There are typically 30-60 cars and live music. They are working to
double the entries for the car show and increase corporate sponsorships.
October is Domestic Violence Awareness Month (color purple) and April is Sexual Assault Awareness
month (color teal).

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