?Case Study 1: Revitalizing a Brand 4-6 Pages

Health Services Strategic MarketingCase Study 1: Revitalizing a Brand Read the case study titled “Revitalizing a Brand,” located in the online course shell. Use the Internet to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study. Write a four to six (4-6) page paper in which you: Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. Your assignment must follow these formatting requirements: Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: Examine the marketing research process and market segmentation strategies in the health care industry.Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion.Explain how branding strategies apply to the health care market for existing and new products.Determine the marketing communications strategy used in health care services.Use technology and information resources to research issues in health services strategic marketing.Write clearly and concisely about health services strategic marketing using proper writing mechanics. Case Study 1: Revitalizing a Brand Criteria Unacceptable Below 70% F Fair 70-79% C Proficient 80-89% B Exemplary 90-100% A 1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services. Weight: 20% Did not submit or incompletely described the current marketing communication, identity, and brand position of Plaza Home Health Services. Partially described the current marketing communication, identity, and brand position of Plaza Home Health Services. Satisfactorily described the current marketing communication, identity, and brand position of Plaza Home Health Services. Thoroughly described the current marketing communication, identity, and brand position of Plaza Home Health Services. 2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services. Weight: 25% Did not submit or incompletely conducted a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services. Partially conducted a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services. Satisfactorily conducted a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services. Thoroughly conducted a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services. 3. Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position). Weight: 20% Did not submit or incompletely assessed the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position). Partially assessed the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position). Satisfactorily assessed the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position). Thoroughly assessed the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position). 4. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response. Weight: 20% Did not submit or incompletely compared branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Did not submit or incompletely determined whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Did not submit or incompletely provided a rationale and support for your response. Partially compared branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Partially determined whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Partially provided a rationale and support for your response. Satisfactorily compared branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Satisfactorily determined whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Satisfactorily provided a rationale and support for your response. Thoroughly compared branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Thoroughly determined whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Thoroughly provided a rationale and support for your response. 5. 5 references Weight: 5% No references provided Does not meet the required number of references; some or all references poor quality choices. Meets number of required references; all references high quality choices. Exceeds number of required references; all references high quality choices. 6. Clarity, writing mechanics, and formatting requirements Weight: 10% More than 6 errors present 5-6 errors present 3-4 errors present 0-2 errors present .

Don't use plagiarized sources. Get Your Custom Essay on
?Case Study 1: Revitalizing a Brand 4-6 Pages
Just from $13/Page
Order Essay
Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency

Order your essay today and save 15% with the discount code DISCOUNT15