North Americans feel better about hotels than ever. The goodwill is unlikely to last: Future reservations (2016, July 18). The
Economist. Retrieved from https://libraryresources.columbiasouthern.edu/login?
Based on the article and this unit’s other reading assignments, examine how value proposition in the hotel industry has
evolved to change guest behavior across generations. Provide examples that support your analysis.
Your essay must include an introduction, be at least three pages in length, and be double-spaced, not counting the title and
reference pages. All sources used, including the article, must be referenced; paraphrased and quoted material must have
accompanying APA citations.
Information about accessing the grading rubric for this assignment is provided below.
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