COM537 Phoenix Best Game Productions Persuasive Communication Memo

Purpose of Assignment Students create a persuasive communication for internal and external stakeholders. Students present the company’s situation and proposed solution in a manner that is informative and persuasive. Using their knowledge of communication styles, noise, and audience needs, motivations, and perceptions, students create a persuasive memo and a press release that are appropriate to each audience. Students utilize concepts from the weekly readings to create effective communications for an internal stakeholder and an external stakeholder. Now that you have detailed all necessary communications and have determined the best channel for the communications in your plan, you can begin writing these communications. In this assignment, you must write a persuasive memo to internal stakeholders and a press release to external stakeholders. In these communications, describe the scenario at Best Game Productions and explain the solution that you think is best for the company based on all of the information provided. Use that solution and your reason for selecting it throughout the assignment. Be sure to consider the perceptions and needs of each stakeholder, and determine the most appropriate style of communication when addressing the internal and external stakeholders. Assignment Steps Describe the scenario at Best Game Productions and explain the solution that you think is best for the company based on all of the information provided. Create a solution and your reason for selecting it throughout the assignment. Be sure to consider the perceptions and needs of each stakeholder, and determine the most appropriate style of communication when addressing the internal and external stakeholders. Choose one internal stakeholder and one external stakeholder in Best Game Productions. Create a 1,050-word persuasive memo describing Best Game Productions’ dilemma to an internal stakeholder. Create a 525-word press release describing the same situation to an external stakeholder. Include the benefits and rationale. Consider the noise that will detract internal stakeholders from fully receiving your message, and construct your communications to address or avoid that noise for each stakeholder. Cite at least two references in your paper. Format your paper consistent with APA guidelines.
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Best Game Productions: Company Background and Business Scenario
COM/537 Version 3
1
University of Phoenix Material
Best Game Productions: Company Background and Business Scenario
You are a consultant for Best Game Productions. Best Game Productions is a large video game
company that needs help solving an urgent dilemma. The company’s game developers have been
creating a highly anticipated video game for 2 years, and the release date is set for the coveted
holiday season, now only a month away. Customers have been anticipating the game’s release for
a long time, and the company expects to make a significant amount of its total game profit during
the holiday season. Marketing materials announcing the release date have been displayed in
stores for weeks now, and the company’s employees, stockholders, and customers are all excited
about the game.
To generate more buzz for the game’s release, the company has embraced the opportunity for
reviewers to play the game and discuss the details and findings with the public. Unfortunately, a
bug affecting the quality of the game was discovered in the most recent review. People can still
play the game, but the bug noticeably decreases the quality of game play and will disappoint
customers. This game is a sequel to several previous games, and plans are already in the works
for the sequel to this game; therefore, a major concern for the company is maintaining customer
loyalty for future games.
Due to the recent discovery of the game’s bug, the company now faces a major dilemma. Do they
ignore the bug and release the video game on the anticipated date, or do they delay the game’s
release to fix the bug? If the bug is fixed, the game will not release until January, causing customer
disappointment and loss of holiday sales. However, releasing the game on the expected date
could also cause customer disappointment due to the decreased quality of the game, affecting
company loyalty and future game sales.
Adding to the difficulty of the decision is that there are many different perspectives involved. In
addition to customers, the company’s developers, quality control, marketing, public relations, and
finance employees have concerns about how a decision will affect them. The CEO of Best Game
Productions has left the decision up to you based on your analysis of all perspectives. Ultimately,
you are responsible for proposing the best solution and your rationale for selecting that solution.
You must balance your suggested solution with the CEO’s desire to watch the bottom line of his
company. The CEO must report back to the stockholders, and they will question him about the
overall profit for the game. He is reasonable, but he also has a very direct communication style. He
strives to make as much money as possible for the company so that he can retain employees and
please stakeholders; however, he also pushes his employees to make ethical decisions for the
public and the community. His motto is “An ethical company is a thriving company,” and he works
hard to uphold the ethical code at Best Game Productions. Primary principles of the company’s
ethical code include the following:
•
•
•
•
Best Game Productions is knowledgeable of and complies with all pertinent laws and
legal regulations.
Best Game Productions provides comprehensive and timely company information to the
public and investors.
The staff and board members at Best Game Productions represent the company with
integrity and honesty.
Best Game Productions provides a working environment that advocates fairness and
respect at all times.
Read the description and perspective of each department. Use this information to analyze each
aspect of the company’s dilemma as an individual consultant in the Week Three assignment, and
then as part of a consulting team to create the best communication for each stakeholder.
Best Game Productions: Company Background and Business Scenario
COM/537 Version 3
2
Game Developers: The video game developers are driven by a deadline for completing the video
game. If the game is not completed by the deadline, the developers risk a lowered rating on their
performance evaluations. Because that rating affects their job status and annual raise amount, the
developers are determined to complete the game on time. Although players might be disappointed
by the overall game quality because of the bug, the game works, and developers will make sure
the same bug does not exist in the game’s sequel.
Quality Control: The quality control employees have examined the quality of the game and have
confirmed the bug that the reviewer discovered. Although the game does work, players will be
disappointed. The quality control employees do not believe the game meets the company’s
standards of quality and would like to delay the release of the game to allow time for developers to
fix the bug. The game can then be released once it meets the company’s standards. It is more
important that consumers receive a quality product even if it is released a few months later than
anticipated.
Marketing: The marketing employees have identified that consumers are eager for the game’s
release. In fact, the original release date was requested by marketing employees so that the game
would satisfy that need for consumers and allow them to purchase the game for gifts. If the bug is
fixed and the game release is delayed until after the holidays, consumers will be unhappy and
likely to purchase competitor’s games for gifts. Additionally, the employees created all of the
marketing materials with the original release date in mind. A delayed release date would require all
of the completed marketing materials to be edited, which would put the marketing department over
the planned budget for this game.
Public Relations: The public relations employees work hard to maintain a positive relationship
between the company and its consumers. Unfortunately, the public relations department will be
tasked with maintaining consumer loyalty with or without a delay in the game’s release date. A
delay in the release date will disappoint consumers, requiring significant damage control for the
public relations employees. Maintaining customer loyalty after a release date delay to keep
customers from purchasing competing products would be a huge task for the department. On the
other hand, consumers will be disappointed in the quality of the video game if it is released on time
but the bug is not corrected. If consumers lose trust in the company’s product quality, they might
be less likely to purchase any future products from the company and instead purchase products
from competing organizations.
Finance: The finance department has a responsibility to maintain the overall costs and budget for
the game. Additionally, the department feels pressure from the executive management team to
maintain the bottom line to satisfy the company’s shareholders. Delaying the deadline for the
game might cause problems for the finance employees. If the game is not released in time for the
holiday season, consumers might purchase other games as gifts and cause a decrease in the
overall sales of the game. Additionally, the time and resources required to fix the bug will put the
project significantly over budget.
Internal and External Persuasive
Communication Grading Guide
COM/537 Version 3
Organizational Communication
Copyright
Copyright © 2011, 2016 by University of Phoenix. All rights reserved.
University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries.
Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All
other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended
to imply endorsement, sponsorship, or affiliation.
Internal and External Persuasive
Communication
Grading Guide
COM/537 Version 3
Edited in accordance with University of Phoenix® editorial standards and practices.
Copyright © 2016 by University of Phoenix. All rights reserved.
2
Internal and External Persuasive
Communication
Grading Guide
COM/537 Version 3
Individual Assignment: Internal and External Persuasive Communication
Purpose of Assignment
Students create a persuasive communication for internal and external stakeholders. Students present the
company’s situation and proposed solution in a manner that is informative and persuasive. Using their
knowledge of communication styles, noise, and audience needs, motivations, and perceptions, students create
a persuasive memo and a press release that are appropriate to each audience. Students utilize concepts from
the weekly readings to create effective communications for an internal stakeholder and an external stakeholder.
Resources Required
Best Game Productions: Company Background and Business Scenario
Grading Guide
Content
Met
Partially
Met
Not Met
All key elements of the assignment are
covered in a substantive way.
The paper identifies one internal stakeholder
and one external stakeholder from Best
Game Productions.
The persuasive memo describes the business
situation, benefits, and rationale to the
internal stakeholder.
The press release describes the business
situation, benefits, and rationale to the
external stakeholder.
The paper addresses and avoids noise that
prevents each stakeholder from fully receiving
the intended message.
The synopsis describes the strategies
employed in creating the press release and
memo and identifies eliminated types of
noise.
The language in the press release and memo
is persuasive and suited to the audience.
The persuasive memo is 1,050 words in
length.
The press release is 525 words in length.
Copyright © 2016 by University of Phoenix. All rights reserved.
Comments:
3
Internal and External Persuasive
Communication
Grading Guide
COM/537 Version 3
Content
Met
Writing Guidelines
Met
Partially
Met
Not Met
Total
Available
Total
Earned
11
#/11
Partially
Met
Not Met
Total
Available
Total
Earned
3
#/3
14
#/14
The paper—including tables and graphs,
headings, title page, and reference page—is
consistent with APA formatting guidelines and
meets course-level requirements.
Intellectual property is recognized with in-text
citations and a reference page.
Paragraph and sentence transitions are
present, logical, and maintain the flow
throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed
including spelling and punctuation.
Assignment Total
#
Additional comments:
Copyright © 2016 by University of Phoenix. All rights reserved.
Comments:
Comments:
4

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