communications

test questons
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QUESTION 1
1. Which of the following is an ethical lapse when handling sources?
Respecting the privacy of research participants
Documenting sources and giving appropriate credit
Respecting intellectual and digital property rights
Extracting more from sources than they actually provide
Specifically stating the intended use of research results
1 points
QUESTION 2
1. Which type of report offers data and facts without any analysis or
recommendations?
Analytical
Internal
Persuasive
Informational
Proposals
1 points
QUESTION 3
1. Which of the following is one of the most powerful aspects of using online tools
when conducting research?
The human editors who place information from websites into web directories
The ability to automatically monitor for new information
The ability to avoid a metasearch
The flood of information received from monitoring tools
The ability to access the deep web
1 points
QUESTION 4
1. Unlike Internet search engines, online databases
do not require a subscription.
often provide access to various parts of the hidden Internet.
are rarely up to date.
can be accessed only from a library.
provide only peer-reviewed sources.
1 points
QUESTION 5
1. Which of the following is an advantage of using social media sites as a source of
information?
They can provide unique and valuable insights not available elsewhere
They provide insight from all known experts in the field
They are backed by fact checkers like those used in traditional publishing
They are edited by editorial boards for accuracy
They always provide information that is accurate, objective, and current
1 points
QUESTION 6
1. When you’re selecting people to participate in a survey, be sure to get a
________ of the population you want to survey.
cross-sectional sample
small sample
representative sample
cohesive sample
stratified sample
1 points
QUESTION 7
1. Which of the following would be an effective opening statement for an external,
unsolicited proposal?
A statement about what competitors are doing
A logical solution to a problem
An attention-getter
A list of issues the reader needs to correct
Your list of qualifications
1 points
QUESTION 8
1. Which type of report is used to judge the likelihood of success when launching
new products?
Market analysis
Troubleshooting
Feasibility
Failure analysis
Due diligence
1 points
QUESTION 9
1. Which topical organizations discusses advantages and disadvantages between
two or more entities?
Chronology
Importance
Category
Sequence
Comparison
1 points
QUESTION 10
1. When selecting the right medium for a report
you should always present your report in writing.
your decisions should reflect your audience’s expectations.
you should choose the one that allows you to cut and paste data from other
sources.
you should choose the one that is most convenient.
you should choose the one that is most economical.
1 points
QUESTION 11
1. When analyzing numerical data, which of the following is shown by the mean
average?
The number that most often occurs in the data set
The number with the strongest cause-and-effect linkage
The sum of all items divided by the number of items
The midpoint in a series of numbers
The numerical pattern indicated by the data set
1 points
QUESTION 12
1. To paraphrase effectively
make sure your version is the same length as or longer than the original.
avoid using any business language or jargon.
check your version against the original to make sure that you didn’t alter the
meaning.
use only the source material that supports your premise.
use quotation marks.
1 points
QUESTION 13
1. Which type of report is written to convey information on sales calls, conferences,
trips, and other activities?
White papers
Personal activity
Operating
Backgrounders
Plans
1 points
QUESTION 14
1. Which of the following is the process of examining financial aspects of a
proposed decision in an analytical report?
Market analysis
Troubleshooting
Feasibility reporting
Failure analysis
Due diligence
1 points
QUESTION 15
1. Which of the following must be used to make a recommendation credible?
Knowledge management systems
Primary data
Statistical analysis
Correlations between the recommendation and the data
Logical analysis and sound conclusions
1 points
QUESTION 16
1. Which of the following is an indication of the validity of a survey?
A representative population sample is used.
Identical results are produced repeatedly.
The survey is adaptive.
It measures what it intended to measure.
There are a sufficient number or representative participants.
1 points
QUESTION 17
1. Topical organization is rarely used when creating informational reports.
True
False
1 points
QUESTION 18
1. Which of the following is the first step in an efficient, effective research process?
Search for areas with critical gaps in data
Understand the subject to develop insightful questions
Use a variety of search terms
Conduct a general online search and redefine it after reviewing results
Enter keywords into a search engine to search corporate sites
1 points
QUESTION 19
1. Which category of informational reports establishes expectations and guidelines
for future actions?
Operating reports
Plans
Compliance reports
Position papers
Policy reports
1 points
QUESTION 20
1. Which of the following can be used to capture, store, and share information
between members of the organization?
Citations
Conclusions
Statistical analysis
Social media
Knowledge management
1 points
QUESTION 21
1. Topical organization strategies for informational reports include all of the
following EXCEPT
comparison.
complexity.
importance.
sequence.
1 points
QUESTION 22
1. Which of the following should be considered when determining how accurate and
objective information is?
How unique the information is
The sources’ reputation for honesty and reliability
How easy it is to understand the material
Whether the information is new, and therefore the most current available
Whether the information used for another purpose will support the goals of
the research
1 points
QUESTION 23
1. Which of the following is developed based on speculation about the cause of a
problem?
A hypothesis
Problem factoring
A yardstick solution
A feasibility report
Failure analysis
1 points
QUESTION 24
1. Which of the following steps will help ensure nothing is overlooked when
determining a schedule for the production of a report or proposal?
Create a work plan
Gather all relevant data before beginning
Identify the information the audience will be most interested in
Determine the timeframe and scope of the project
Know the goal of the report or proposal
1 points
QUESTION 25
1. Which of these documents would NOT qualify as primary research?
Your company’s latest balance sheet
A recent survey of your company’s top clients
Data generated by other scientists
Notes from a conversation you recently had with a local government official
The most recent issue of a trade magazine in your industry

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