company research

Using the company you selected for the mission assignment in Week 2, employ the attached document to research and analyze the company more deeply. Submit your completed research assignment here.


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HOSP4060 – Corporate Research Assignment
Name: _______________________________
Assigned Company: ____________________
List the top management of the firm and note what experience and leadership skills
they bring to the firm. If a larger conglomerate, list both corporate and business
What is the principal business model of the firm?
(How does the firm make most of its profits?)
Identify the major goals of the company.
Does the firm seem to have any longer-term challenging or stretch goals that would
serve as its strategic intent?
Trace any changes in strategy that you can identify over time. Try to determine
whether the strategic changes of your selected firm are a result of intended strategies,
emergent strategies, or some combination of both.
How dynamic is the industry in which your company is based? Is there evidence that
industry structure is reshaping competition, or has done so in the recent past?
A good place to start with an internal firm analysis is to catalog the assets a firm has.
Make a list of the firm’s tangible assets. Then, make a separate list of the intangible
assets you can identify.
Identify the core competencies that are at the heart of the firm’s competitive
advantage. (Remember, a firm will have only one, or at most a few, core
competencies, by definition.)
Based on information in the annual reports or published on the firm’s website,
summarize what the firm views as the reasons for its successes (either past or
expected in the future). Search for both quantitative and qualitative success factors
provided in the report.
Does the firm seem most focused on the economic, accounting, or shareholder
perspective of its competitive advantage? Give quotes or information from these
sources to support your view.
What suggestions do you have to improve the firm’s business strategy and strategic
Is your firm highly vertically integrated?
Use the preceding vertical value chain to identify the corporate strategy of the firm. In
other words, where within the industry has the firm chosen to compete?
Has your firm participated in any mergers or acquisitions in the past three years?
What was the nature of these actions? Did they result in a consolidation of
Research what strategic alliances your firm has entered in the past three years. Based
on company press releases and business journal reports for each alliance, what do you
find to be the main reason the firm entered these alliances?
Do you think each of the three alliances achieves the original intent, and therefore is
successful? Why or why not?
Mission statement analysis
Mar 18, 2018
P&G Mission statement
We will provide branded products and services of superior quality and value that improve
the lives of the world’s consumers. As a result, consumers will reward us with leadership sales,
profit, and value creation, allowing our people, our shareholders, and the communities in which
we live and work to prosper (Our purpose, values and principles, n.d)
Basically P&G’s mission statement is made with emphasis spelled out on the products
the company manufactures and supplies, the customers the company has attracted and retained as
well as any new customers that may be willing to test the company’s products and services, its
workforce, shareholders and the community at large. The mission statement lacks in statements
that depict how the company will achieve better financial prospects, the mission statement
should state very briefly the current and future plans the company may have in the financial
investments platform. The mission statement however, delves more on the sales the company
will make, the values as well as modification of products to cater to shareholder needs and the
community at large. The mission statement also focuses on how it guarantees prosperity for all,
whereas it should address financial values as it is the most important aspect of the business. It is
through that strategy that more customers and shareholders will be attracted and retained. The
mission analysis needs to be in such a manner that the management can make informed decisions
on how resources are allocated. Elements that impact the business such a competition position
and financial strengths, philosophy and technology to some extent need to be incorporated into
the mission statement for it to be a little more specific and target the right audience.
Revised mission statement: At P&G we strive to use the latest technological
advancements to cater to shareholder and customer preferences in developing exceptional
products, who in turn contribute to employee satisfaction and productivity and resulting in more
profits, revenues and growth. This will guarantee that P&G gains competitive advantage over its
competitors as well as enhance the financial position of company.
Our purpose, values and principles. (n.d) P&G Retrieved from

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