Consumer Decision Making Process

Analyze a recent purchase you made of a durable good (durable goods are goods that don’t wear out quickly or those that have a lifespan of more than three years – computers, cars, mobile phones, kitchen appliances, etc.)Write a 1,050- to 1,400-word paper in which you review the steps that you took in making this purchasing decision.Base your review on the following six steps in the consumer decision process:Problem recognitionInformation searchAlternative evaluationPurchaseUseEvaluationAnswer the following questions in your paper:How many of these stages did you go through? Which stage(s) in the purchasing process was/were most important to you? If you skipped certain stages, what marketing or previous experience influenced you to skip this stage? What could the selling organization have done more effectively from a marketing standpoint to help you move through these stages?Format your paper consistent with APA guidelines.
mkt435r7_consumer_decision_gradingguide_week4.doc

Unformatted Attachment Preview

Don't use plagiarized sources. Get Your Custom Essay on
Consumer Decision Making Process
Just from $13/Page
Order Essay

Consumer Decision Making Process
Grading Guide
MKT/435 Version 7
Consumer Behavior
Copyright
Copyright © 2016 by University of Phoenix. All rights reserved.
University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries.
Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All
other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended
to imply endorsement, sponsorship, or affiliation.
Consumer Decision Making
Process Grading Guide
MKT/435 Version 7
Edited in accordance with University of Phoenix® editorial standards and practices.
2
Consumer Decision Making
Process Grading Guide
MKT/435 Version 7
Individual Assignment: Consumer Decision Making Process
Purpose of Assignment
The assignment due in Week 4 provides students with an overview of the consumer decision-making process.
Students apply this understanding of the purchase process by applying it to their own recent purchase of a
durable good. By applying a personal real world example, the idea of a purchasing process converts from
theory to practice.
Grading Guide
Content
Met
Partially
Met
Not Met
Total
Available
Total
Earned
7
#/7
Partially
Met
Not Met
Comments:
The student analyzes a recent purchase they
made of a durable good.
The student reviews the steps taken in
making this purchase decision: (1) Problem
recognition, (2) Information search, (3)
Alternative evaluation, (4) Purchase, (5) Use,
(6) Evaluation.
The student discusses which steps they went
through and which steps in the purchasing
process were most important.
The student, if certain stages were skipped,
reviews what marketing or previous
experience influenced them to skip this stage.
The student discusses what the selling
organization could have done more effectively
from a marketing standpoint to help move
through these stages.
The paper is 1,050 to 1,400 words in length.
Writing Guidelines
The paper—including tables and graphs,
headings, title page, and reference page—is
consistent with APA formatting guidelines and
meets course-level requirements.
Met
Comments:
3
Consumer Decision Making
Process Grading Guide
MKT/435 Version 7
Writing Guidelines
Met
Partially
Met
Not Met
Total
Available
Total
Earned
3
#/3
10
#/10
Intellectual property is recognized with in-text
citations and a reference page.
Paragraph and sentence transitions are
present, logical, and maintain the flow
throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed
including spelling and punctuation.
Assignment Total
Additional comments:
#
Comments:
4

Purchase answer to see full
attachment

GradeAcers
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.

Order your essay today and save 15% with the discount code DISCOUNT15