Cover Letter

Assignment – create a
Cover Letter to respond to the following want ad. Use standard letter format
with information from your Personal Marketing Plan Worksheet. Be creative and
get the hiring manager’s attention.
The directions are in the files
marketing_position___acme_anvil_company__1_.docx

personal_marketing_plan_worksheet_marketing_2e_all_chapters__1_.docx

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Assignment – create a Cover Letter to respond to the following want ad. Use
standard letter format with information from your Personal Marketing Plan
Worksheet. Be creative and get the hiring manager’s attention.
Entry Level Marketing Assistant
Acme Anvil Company, a division of ACME Corporation, a company that makes everything, is
looking for an Entry Level Marketing professional to join our growing staff. Acme Anvil, based in
Trenton, NJ, is the leading maker of anvils in the U.S. Our growing product line and expanding
sales is creating an opportunity for the right person to join a dynamic team of marketers. We
are looking for someone who is willing to take on additional responsibilities and support our
marketing efforts.
Successful candidates have a desire to learn and a positive outlook to turn challenges into
opportunities. An associate’s degree in marketing or advertising preferred. People are the
foundation of success at Acme Anvil. We are people of integrity who stand behind our products
and are proud to offer the very best anvils. If you’re a detail-oriented individual and take pride
in working with customers, apply now!
The person we are looking for must have the following skills and abilities:
• A person with a fantastic and positive attitude. If you are a little cranky or find yourself
getting frustrated easily, this is probably not the job for you.
•
•
•
•
•
•
•
A desire to take responsibility for things – both positive and negative.
A passion for details and organization. If you don’t like lists, meetings, writing letters,
creating organization in the midst of chaos, filing, and structure – we are pretty sure you
would hate this job in your first two days.
A strong affection for technology. Do you have the basics of Word, PP and Excel
covered? Do you have some graphic arts capabilities? Do you love learning new
technology platforms? We need someone who loves to do it all!
The desire to serve an organization and help others succeed. We want a person who
loves to help people solve problems and pitch in even when it isn’t “your job.”
Love for facing a blizzard of issues every day and the ability to solve them. Good, basic
problem-solving skills are critical for this position. Even more important is the
confidence to make decisions and take action. We want the person in this position to
learn, grow and make mistakes. It is the only way to learn.
The ability to handle constantly changing tasks and priorities. If you like the same
schedule every day, stay where you are. But if priorities shifting and being asked to work
on new things energizes you, you are the person we need.
Extraordinary confidentiality. This position will be given access to a great deal of
confidential information. You must be able to keep that information private and have no
desire to share the details with anyone.
Job Type: Full-time
PERSONAL MARKETING PLAN WORKSHEET
Hunt, Mello, Deitz: Marketing 2e
What Is a Personal Marketing Plan? Your ability to use the principles of this course and textbook to market yourself will be
critical to your success after you leave college. By creating your personal marketing plan—a plan for personal success—you will
think about how you can position yourself relative to others competing for the same job, and how you will communicate your
value so that you get an interview over other candidates. Ultimately, wherever your career leads you, you will need to market
yourself effectively to reach the professional goals you have set and should be able to answer the following question: Why
should I hire you?
Use this worksheet to develop your responses to the Personal Marketing Plan Exercises located at the end of each chapter. For
reference, a sample personal marketing plan can be found in the Appendix at the back of the textbook.
Personal Marketing Plan: (Your Name Here)
My Elevator Speech (When someone says, “Tell me about yourself…”):
Chapter 1
MARKETING STRATEGY
Future Objectives
1.
2.
3.
1
Personal Marketing Plan Worksheet | Hunt/Mello/Deitz: Marketing 2e © 2018 McGraw Hill Companies
PERSONAL MARKETING PLAN WORKSHEET
Chapter 2
Hunt, Mello, Deitz: Marketing 2e
SITUATION ANALYSIS
SWOT Analysis
Strengths
•
•
•
•
Weaknesses
•
•
•
•
Opportunities
•
•
•
•
Threats
•
•
•
•
Chapter 3
MARKET SUMMARY
Chapter 4
TARGET MARKET
2
Personal Marketing Plan Worksheet | Hunt/Mello/Deitz: Marketing 2e © 2018 McGraw Hill Companies
PERSONAL MARKETING PLAN WORKSHEET
Chapter 5
MARKETING RESEARCH
Chapter 6
PRODUCT DESCRIPTION
Chapter 7
POSITIONING MYSELF
Chapter 8
PROMOTING MYSELF
Advertising.
Hunt, Mello, Deitz: Marketing 2e
Sales promotion.
Personal selling.
Public relations.
Chapter 9
3
DISTRIBUTION
I plan to distribute my information through
Personal Marketing Plan Worksheet | Hunt/Mello/Deitz: Marketing 2e © 2018 McGraw Hill Companies
PERSONAL MARKETING PLAN WORKSHEET
Chapter 10
PRICING
My goal is to make
Chapter 11
THE RETAIL ENVIRONMENT
Chapter 12
SPIN™ SELLING QUESTIONS
Hunt, Mello, Deitz: Marketing 2e
(S)
(P)
(I)
(N)
Chapter 13
CONTROLS
Here are my objectives for the next one, three, and five years:
One year after graduation
•
•
•
4
Personal Marketing Plan Worksheet | Hunt/Mello/Deitz: Marketing 2e © 2018 McGraw Hill Companies
PERSONAL MARKETING PLAN WORKSHEET
Hunt, Mello, Deitz: Marketing 2e
Contingency plan.
Three years after graduation
•
•
•
Contingency plan.
Five years after graduation
•
•
•
Contingency plan.
Personal contingency plan.
5
Personal Marketing Plan Worksheet | Hunt/Mello/Deitz: Marketing 2e © 2018 McGraw Hill Companies
PERSONAL MARKETING PLAN WORKSHEET
Chapter 14
Hunt, Mello, Deitz: Marketing 2e
RELATIONSHIP DEVELOPMENT
In the next 12 months, I plan to strengthen the relationship with the following people:
Chapter 15
BRANDING
In the next 12 months, I plan to do the following things to build my brand:
1.
2.
3.
Chapter 16
SOCIAL RESPONSIBILITY
The main stakeholders in my professional success are the following:
The main social responsibilities I feel will be part of my career and life going forward are:
6
Personal Marketing Plan Worksheet | Hunt/Mello/Deitz: Marketing 2e © 2018 McGraw Hill Companies

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