Create a SWOT Analysis / For BESTBUY

Analyze the internal and external environments of the organization along the following terms. You must use the mandatory outline located in Introduction and Resources > SWOT Analysis to organize your paper. You do need to use all the numbering system, lettering and headers/sub-headers from the outline to organize the entire paper. Points will be deducted if you do not use these section headers to organize the different research content required in your paper. Your analysis should a minimum of 1,000 words. Your analysis should be easy to follow as a result of using these organization tools from the outline. Follow all instructions. Section Description Points Section I Paper Format Write a brief company history, including a mission statement. Describe a strategic direction that the company is pursuing. Explain how the organization’s mission statement reflects their strategic direction Correctly produced APA parenthetical citations and reference list. You must have a minimum of three external research sources, in addition to the Robbins and Coulter text. Spelling, grammar, organization 30 Points 5 Points Section II Paper Format Thoroughly research and analyze two opportunities and two threats that this organization is facing. Each of these opportunities and threats must come from a force or forces occurring within a dimension or dimensions of the general environment within the organization’s external environment (Keep in mind an opportunity or threat can stem from more than one dimension within the general environment.). Be sure to include in your discussion the relevant dimensions of the general environment from which each of these forces is derived that are creating the specific opportunity or threat for the organization. oPlease Note—The dimensions of the general environment are outlined in Chapter 2 and in the Week 1 Lecture. Correctly produced APA parenthetical citations and reference list. You must have a minimum of three external research sources, in addition to the Robbins and Coulter text. Spelling, grammar, organization 60 Points 5 Points Section III Paper Format Prepare the SWOT Chart Thoroughly explain at least two major strengths and two major weaknesses (review Chapter 9) of the organization culture. For each strength, discuss why this strength can be considered a distinctive competence for the organization Include in your analysis an explanation of how each of the opportunities and threats will likely impact the company and why. Include other companies/industries on which this may also have an effect. You should have a minimum of a full paragraph for each discussion of each opportunity and threat. You should have a minimum of a full paragraph for each discussion of each strength and weakness. Note: Bullet points are not acceptable Note: Bullet points are not acceptable. Correctly produced APA parenthetical citations and reference list. You must have a minimum of three external research sources, in addition to the Robbins and Coulter text. Spelling, grammar, organization 30 Points 5 Points Section IV Paper Format For each strength, discuss how the company could do to leverage that strength. For each weakness, discuss what the organization could do to minimize that weakness. Discuss how the organization can capitalize on the opportunities that are occurring from the dimensions from within the general environment and how the organization can neutralize the threats that are occurring from the dimensions from within the general environment. Note: Bullet points are not acceptable. Correctly produced APA parenthetical citations and reference list. You must have a minimum of three external research sources, in addition to the Robbins and Coulter text. Spelling, grammar, organization 40 Points 5 Points Total Points Possible 180 Points A few other notes: To help you better understand how to complete a SWOT Analysis, please review the section titled, “The Strategic Management Process” in Chapter 9, reread the Weeks 1 and 2 Lessons.Please refer to the Library link and the Video Site Map within The HUB for APA resources to show you how to properly cite your paper using APA.The entire SWOT case paper is worth 180 pts.Please name your paper “LastName FirstName_303SWOT.”
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MGMT 303 SWOT Analysis Grading Rubric January 2018
SWOT Analysis Grading Rubric
Analyze the internal and external environments of the organization along the following terms.
You must use the mandatory outline located in Introduction and Resources > SWOT Analysis to organize your paper. You
do need to use all the numbering system, lettering and headers/sub-headers from the outline to organize the entire
paper.
Points will be deducted if you do not use these section headers to organize the different research content required in
your paper.
Your analysis should a minimum of 1,000 words. Your analysis should be easy to follow as a result of using these
organization tools from the outline.
Follow all instructions.
Section
Description
Points
Section
I
•
•
•
Write a brief company history, including a mission statement.
Describe a strategic direction that the company is pursuing.
Explain how the organization’s mission statement reflects their
strategic direction
30 Points
Paper
Format
•
Correctly produced APA parenthetical citations and reference list.
You must have a minimum of three external research sources, in
addition to the Robbins and Coulter text.
5 Points
•
Spelling, grammar, organization
Section
II
•
Thoroughly research and analyze two opportunities and two
threats that this organization is facing. Each of these opportunities
and threats must come from a force or forces occurring within a
dimension or dimensions of the general environment within the
organization’s external environment (Keep in mind an opportunity
or threat can stem from more than one dimension within the
general environment.). Be sure to include in your discussion the
relevant dimensions of the general environment from which each of
these forces is derived that are creating the specific opportunity or
threat for the organization.
o Please Note—The dimensions of the general environment
are outlined in Chapter 2 and in the Week 1 Lecture.
60 Points
Paper
Format
•
Correctly produced APA parenthetical citations and reference list.
You must have a minimum of three external research sources, in
addition to the Robbins and Coulter text.
Spelling, grammar, organization
5 Points
Prepare the SWOT Chart
Thoroughly explain at least two major strengths and two major
weaknesses (review Chapter 9) of the organization culture.
30 Points
•
Section
III
•
•
MGMT 303 SWOT Analysis Grading Rubric January 2018
•
•
•
Paper
Format
•
•
Section
IV
•
•
•
•
Paper
Format
•
•
For each strength, discuss why this strength can be
considered a distinctive competence for the organization
Include in your analysis an explanation of how each of the
opportunities and threats will likely impact the company and why.
Include other companies/industries on which this may also have an
effect. You should have a minimum of a full paragraph for each
discussion of each opportunity and threat.
You should have a minimum of a full paragraph for each discussion
of each strength and weakness.
Note: Bullet points are not acceptable Note: Bullet points are not
acceptable.
Correctly produced APA parenthetical citations and reference list.
You must have a minimum of three external research sources, in
addition to the Robbins and Coulter text.
Spelling, grammar, organization
5 Points
For each strength, discuss how the company could do to leverage
that strength.
For each weakness, discuss what the organization could do to
minimize that weakness.
Discuss how the organization can capitalize on the opportunities
that are occurring from the dimensions from within the general
environment and how the organization can neutralize the threats
that are occurring from the dimensions from within the general
environment.
Note: Bullet points are not acceptable.
40 Points
Correctly produced APA parenthetical citations and reference list.
You must have a minimum of three external research sources, in
addition to the Robbins and Coulter text.
Spelling, grammar, organization
5 Points
Total Points Possible
180 Points
A few other notes:
1. To help you better understand how to complete a SWOT Analysis, please review the section titled, “The
Strategic Management Process” in Chapter 9, reread the Weeks 1 and 2 Lessons.
2. Please refer to the Library link and the Video Site Map within The HUB for APA resources to show you how to
properly cite your paper using APA.
3. The entire SWOT case paper is worth 180 pts.
4. Please name your paper “LastName FirstName_303SWOT.”

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