Create the Final Strategic Plan

Create the Final Strategic Plan. The Final Strategic Plan contains the elements of all the previous weeks’ components and incorporates instructor feedback. The strategic recommendations will be evaluated and the best options chosen for recommendation. The final strategic plan contains: Table of ContentsExecutive Summary (350 to 700 words)Company BackgroundMission StatementVision StatementValue StatementEnvironmental ScanInternal and External Environmental AnalysisStrategic RecommendationImplementation PlanOrganizational Change Management StrategiesRisk Management PlanConclusionReferencesCreate a 25- to 35-slide Microsoft® PowerPoint® presentation with speaker notes to present the strategic plan, combining all relevant elements from previous weeks. The objective is to sell the strategic plan to investors or company directors.The executive summary is a separate word document from the powerpoint in addition to a summary slide in the powerpoint. Let me know if you need previous week’s papers.
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Running Head: STRATEGIC IMPLEMENTATION PLAN
Strategic Implementation Plan: CaliBurger
Student’s Name
Institution Affiliation
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STRATEGIC IMPLEMENTATION PLAN
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Implementation Plan
Implementation is an essential stage in strategic planning. In order to maintain
competitive advantage, Caliburger seeks to implement various strategies that can enhance the
quality of services it offers and ensure customer satisfaction (Neuman, 2018). The company is
concentrating on creating value for their products by using fresh and high-quality raw materials
in processing and cooking (Caliburger, 2018). In addition, the company has aligned its objectives
and missions with the needs of the employees to ensure that the company’s initiatives meet the
expectations of the staff. Caliburger uses innovation as a corporate strategy to increase the
efficiency of its operations and customer experience. That said, this paper presents the strategic
implementation plan of Caliburger. The plan includes the objectives, functional tactics, action
items, milestones and deadlines, resource allocation, tasks and task ownership, organizational
change management strategy, key success factors, budget, forecasted financials, and risk
management plan.
Objectives
CaliBurger wants to ensure that they always use fresh and high-quality materials while
making the food. The company believes that fresh tastes better and that quality of services
matters. Besides, the company aims to invest in innovation to increase efficiency and ensure
high-quality customer experience in order to maintain a competitive advantage over its rivals. Its
plan is to eliminate credit swipes with face-based payments. In addition, the key strategy of
Caliburger is to expand the company’s distribution network to reach more consumers. The
company is partnering with various qualified franchise partners to increase its market
penetration.
Functional Tactics
STRATEGIC IMPLEMENTATION PLAN
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Functional tactics involve the fundamental activities that must be executed in each
functional area. The tactics translate into actions intended to achieve specific short-term
objectives (Olsen, 2013). It should be noted that each activity in a company implements
functional tactics and help to accomplish the strategic goals. For the functional tactics to be
effectively executed, management must be involved. In addition, other functional areas such as
R&D, operations, finance, human resources, and marketing will require being encompassed in
order to facilitate the change.
CaliBurger’s management will concentrate on ensuring that the company creates and
provides original products and services. The R&D department is essential for the success of the
current innovation in the company. Research and Development will determine how to use
“Flippy” and face-based system to enhance high-quality customer experience and maintain a
competitive advantage. The marketing department will collaborate with the R&D department to
establish effective partnerships that can enhance market penetration. However, the basis of all
tactics will be the Finance unit. This department will ensure that the estimated and actual costs
are not beyond the available resources.
Action Items
The plan requires focus on specific items so that it can be feasible and beneficial. The key
focus of the strategic plan is the customer, who drives the company’s accomplishment. Above
and beyond, the implementation team must be provided with sufficient resources to ensure that
the execution is successful (Olsen, 2013). This action will go hand in hand with staff
empowerment so that they can make meaningful decisions for the company. The Research &
Development department will focus on three critical issues: developing efficient supply chains
processes, enabling implementation of face-based payments and “Flippy” as well as evaluating
STRATEGIC IMPLEMENTATION PLAN
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various food chain restaurants such as Subway, McDonald’s and Burger Kling. The marketing
department will focus on the improvements required to enable customer experience while at the
same time working together with other departments. Also, the department will be responsible for
establishing long-term and effective partnerships to increase the rate of market penetration.
Milestones and Deadlines
The plan must incorporate achievable milestones. In implementing the various strategies
in Caliburger, there will be two fundamental milestones. Concentration will be uniformly divided
between enhancing customer experience and penetrating global markets. The first milestone is
expected to take place between three to six months. At this period, the implementation team will
focus on innovation such as eliminating credit swipes with faced-based payments and advancing
the “Flippy” to improve customer experience. The other milestone regarding market penetration
will be done over a 12 months period. During the first six months, the concentration will be on
evaluating various food chain restaurants. The remaining six months will involve establishing a
long-term and effective partnership.
Task and Task Ownership
The success of this strategic plan will be determined by the timely completion of the
tasks. Olsen (2013) asserts that task ownership is one of the essential components of inspiring the
staff as it ensures accountability. The first task which involves enhancing customer experience
will be carried out by the Research and Development department. It will be facilitated by the
technical team in charge of innovation. The main focus will be on comprehensive research of
markets and execution of advanced systems. On the other hand, the marketing team will be
responsible for classifying the company and its new initiatives. It will generate unique
promotions and ensure that global operations are enhanced.
STRATEGIC IMPLEMENTATION PLAN
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Resource allocation
The allocation of resources will be done repeatedly to ensure that the implementation
team and staff are equipped with the appropriate resources. The resources will be divided in
accordance with the applicable departments. These will encompass research and development
resources, production resources, marketing resources, and financial resources. All departments
will access and utilize the resources as per the budget set. Since the strategies focus on enhancing
customer experience, it is advisable to allocate more resources on Research and Development.
Human Resource is also important for the success of this plan. In this case, the company should
support its human resource management through employee training and incentives. Marketing
efforts will also be allocated considerable resources to ensure that the company penetrate into
more markets.
Recommended organizational change management strategies
For the change to be successful, the staff in the company must adopt a new attitude,
processes, and technologies to accomplish the benefits of the strategic plan. CaliBurger’s
management can progressively introduce new processes, workflows, and values based on the
expectations and needs of its customers. Then it should constantly seek feedback from the
employees and customers before fully implementing the change. The company can use that
feedback to adjust and realign the strategy as required. Making use of strategic controls will
enable Caliburger to evaluate the success and failures of the implemented changes. Through
strategic controls, the company will be in a position to determine the progress as per the
company’s principles or if changes require being employed for unpredicted situations.
Key Success Factors and Financials
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STRATEGIC IMPLEMENTATION PLAN
Success factors enable a company to track its progress in achieving the objectives (Olsen,
2013). Without the success factors, the realization of the company’s strategic plan cannot be
determined. CaliBurger’s business purpose is to ensure they create value for their products and
increase customer satisfaction. Apparently, the most determinative success factor will be whether
the customer satisfaction will be increased. A secondary heavily associated success factor is
whether the company would increase its profits, and that is dependent on the resource allocation
for the plan and its financial projection.
Financial forecasting enables the success of strategies and influence expense and revenue
trends. Break-even analysis can be used to determine the profit and expenses of a company. A
break-even analysis is based on the revenues generated and associated costs to examine the
margin of safety for an entity. In this case, CaliBurger’s break-even analysis will include the
total revenue, total fixed costs, and profit or loss.
(Values in 000’s)
2017
2018
2019
Total Revenue
$4,145,800
$4,660,140
$5,280,564
Total Fixed Cost
$3,562,786
$3,750,655
$4,071,785
Profit
$583,014
$909,485
$1,208,779
The projection presented above shows the expected outcome of the strategic plan for
fundamental accounts on the income statement. By investing in enhancing customer experience
and penetrating new markets, it is expected that fixed costs and expenses will increase rapidly in
the next three financial years. However, the investment will generate a rise in net revenue at a
faster rate. Such considerable increase will improve CaliBurger’s development.
STRATEGIC IMPLEMENTATION PLAN
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Risk management plan
A risk is characteristic in all business operations. Risk management plan involves risk
identification, assessment, analysis, and the mitigation plan (Olsen, 2013). It is not a one-time
process but rather a process purposed at providing continuous improvement to the company. The
fast-food industry remains to be one of the competitive industries in the market. For that reason,
competition is one of the key threats for Caliburger. It is recommended that the company should
penetrate into more markets. However, “Flippy” and face-based payments system are not yet
tested appropriately. It should be noted that the consumers may reject them. A contingency plan
to this risk is to establish more organization learning processes to increase the rate of growth and
development for its employees. The general thinking is that even if the systems may fail to
succeed, at least the employees will suitably interact with customers, therefore, increasing
satisfaction. Another contingency plan is to simply scrutinize customer behavior and make
changes as per their feedback.
Conclusion
Successful implementation of this strategic plan is important to CaliBurger’s temporary
and lasting accomplishment. The outlined milestones will enable the company to evaluate its
progress in relation to a predetermined set of values. A thorough consideration of the customer
and employee feedback will help Caliburger enhance its operations that could facilitate a smooth
change process. With this strategic implementation plan, Caliburger will effectively improve
customer experience and penetrate more markets; thus, increasing its revenue.
STRATEGIC IMPLEMENTATION PLAN
References
CaliBurger. (2018). CaliBurger always fresh. Retrieved from https://caliburger.com/about-us
Neuman, S. (2018). ‘Flippy’ the fast food robot (sort of) mans the grill at Caliburger. Retrieved
from https://www.npr.org/sections/thetwo-way/2018/03/05/590884388/flippy-the-fastfood-robot-sort-of-mans-the-grill-at-caliburger
Olsen, E. (2013). Strategic planning for dummies. Hoboken, N.J: John Wiley & Sons.
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