Customer Relationship Management Case

Ten Thousand Villages of Cincinnati:The First Year and BeyondAfter reviewing the case, respond to the following questions:1. Contrast fair trade (as introduced in the case) with the traditional form of free trade.2. How do the mission statements and operating principles of TTV and TTV Cincinnati (TTVC) support the ideology of free trade? Discuss the balance/conflict that may exist between the nonprofit mission and the effort to increase sales.3. What makes cultural creatives a unique segment in the U.S. marketplace? What specific marketing techniques should TTVC use to appeal to the cultural creative segment?4. What should Karen do to prepare for year two and beyond? Does it make sense for TTVC to focus on its current customers in year two? Why or why not?5. Define customer relationship management, discuss how CRM is appropriate for TTVC and give samples of CRM strategies that Cheryl may implement in the TTVC store.Assignment directions – DOWNLOAD CASE FROM HARVARD BUSINESS COURSE PACK
week_6__ten_thousand_villages_case_individual_paper___grading_rubric.docx

Unformatted Attachment Preview

Don't use plagiarized sources. Get Your Custom Essay on
Customer Relationship Management Case
Just from $13/Page
Order Essay

GRADING RUBRIC BUOL 643 – Sales & CRM
Week SIX – Individual CASE Paper Grading Rubric
Post 4-5 PAGE minimum for the TEN THOUSAND VILLAGES OF
CINCINNATI… case using the template provided. ATTACH in a
Microsoft Word Document (using template provided exactly).
Follow all Written Assignment Expectations. Due by SATURDAY
within discussion board. Student uses template provided – minus
5 points if not used.
Four (4) authored outside references minimum must be used. Cite
in APA and recap in APA format on the reference page. See below for
more information on what an ‘authored’ source is. Each reference is
worth 5 points each.
Points
Possible
60
Points
Earned
20
Post by SATURDAY – minus points if late (minus 5 points if posted
late on Sunday). If posted after Sunday the UofC Late Policy
Applies.
Reply to THREE CLASSMATES – minimum 120-words. Replies will 10
not be accepted after SUNDAY of Week SIX (6). Replies worth three
points each with a bonus one point earned if three replies are made.
APA format (1” margins, Times New Roman 12 font, doublespaced, and more)
Total
10
100
This is general help for all students.
• If you need help with putting your references in APA format on your reference page,
please see this web site (select APA at the top of the web page)
http://www.calvin.edu/library/knightcite/
• Remember, APA requires that the second & subsequent lines of the references are
indented five spaces and that your references are in alphabetical order.
• Please check out http://owl.english.purdue.edu/owl/resource/560/01/ for a proper cover
page format in APA.
Written Assignment Expectations:
• References MUST be cited within your paper in APA format. Your reference page and citations must match
100%.
• Always include a cover page
• Provide the EXACT web link for all online sources – do not provide just the home page, but the EXACT LINK – I
check all sources
• No bullet points or numbered lists – write formally.
• No abbreviations – write formally
• Always include a reference page with multiple outside references (at least two that are authored).
• Write MORE than the minimum requirement of the word count assigned.
• As always, the word count is ONLY for the BODY of the paper – the cover page, Abstract, reference page, and /
or Appendix (if included) do not count towards the word count for the paper.
• Indent the first line of each new paragraph five spaces
• NO PDF FILES! Use the templates in Microsoft Word I provided you.
• No extra blank lines between the sections – deliver a tight paper
•
Use authored outside references. Zero points given for non-authored web sources. You may use a brand web
page too, but you still need an authored source. Recap your reference in APA format only at the bottom of your
posting. Your reference must be clearly cited within your posting to count. Always provide the exact web site
address for this course in your recap of references for full credit. An authored source is simply one that is
associated with a human(s) NAME. For example, your textbook is an authored source. The United States Census
Bureau is not an authored source. But it is fine to use as long as you ALSO use an authored reference source. No
videos, blogs, tweets, wikis, interviews, podcasts, encyclopedias, or dictionaries allowed – use an authored reference.
Assignment directions:
Ten Thousand Villages of Cincinnati:
The First Year and Beyond
After reviewing the case, respond to the following questions:
1. Contrast fair trade (as introduced in the case) with the traditional form of free trade.
2. How do the mission statements and operating principles of TTV and TTV Cincinnati (TTVC) support the
ideology of free trade? Discuss the balance/conflict that may exist between the nonprofit mission and the
effort to increase sales.
3. What makes cultural creatives a unique segment in the U.S. marketplace? What specific marketing
techniques should TTVC use to appeal to the cultural creative segment?
4. What should Karen do to prepare for year two and beyond? Does it make sense for TTVC to focus on
its current customers in year two? Why or why not?
5. Define customer relationship management, discuss how CRM is appropriate for TTVC and give
samples of CRM strategies that Cheryl may implement in the TTVC store.
Post your response (4-5 pages, double-spaced minimum) to these questions to this forum by Saturday at
11:55 p.m. Before Sunday at 11:55 p.m., return to the forum and post a meaningful comment (120-word
minimum) to the postings of three (3) classmates.
Reference Page:
Kotler, P., & Keller, K. L. (2016). The Framework for Marketing Management (6th ed.). Boston,
MA: Pearson Education.
Cite within your paper as (Kotler & Keller, 2016) or (Kotler & Keller, 2016, p. 57) – put the
page # in as well.

Purchase answer to see full
attachment

GradeAcers
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.

Order your essay today and save 15% with the discount code DISCOUNT15