Data Analytics and Marketing Case Study

Analytics are play a significant role in the world of sports business. From the selection of players to the way teams market to fans and the way concessions are sold, nearly every facet of sports relies on data analytics to generate revenue and create a positive return on investment for teams, organizations, and brands.For this assignment, you will research how a specific team, organization, or brand uses data analytics as part of the marketing process. In a 750-1,000 word paper, summarize the data collection techniques used and how that data collection has contributed to the team, organization, or brand’s marketing strategy. Provide examples of specific marketing decisions the team, organization, or brand has made based on what they learned from analyzing available data. Include discussion of how the target audience reacted to these marketing strategies and the challenges of measuring the costs and return on investment associated with data analytics. Finally, share your opinion about the marketing strategies that were employed based on the available data analytics, and discuss whether or not you believe similar data driven marketing strategies could be applied across the sports business landscape. Cite at least two outside resources in your paper.Attached is the rubric.
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Course Code
Class Code AssignmentMaximum
Title
Points
MKT-373 MKT-373-MWF825A 120.0
Unsatisfactory
Less than Satisfactory
SatisfactoryGood
Excellent Comments Points Earned
Criteria
Weightage
Content 70.0%
Data Collection
15.0%
Techniques
DataSummary
collection
Datatechniques
collection
Datatechniques
summary
collection
Data
istechniques
summary
not
collection
included.
Data
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collectionistechniques
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completeisbut
summary
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lacks details.
isand
thoroughly
includes expla
relev
Use of Analytics
20.0%to Develop
Discussion
Marketing
of
Discussion
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use ofof
Discussion
analytics
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to
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Discussion
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is not
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included.
develop
is incomplete.
strategy
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to develop
is complete
strategy
marketing
isbucs
Analysis of Target
15.0% Market
Analysis
Reaction
of target
Analysis
to Marketing
market
of target
Analysis
reaction
Strategies
market
of target
to
Analysis
reaction
marketing
market
of target
to
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strategies
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marketing
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of target
to
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reaction
marketing
not market
included.
to
isstrategies
reaction
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Application 20.0%
of Data Driven
Discussion
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of
Discussion
application
Strategies
of
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application
of
Across
datathe
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of
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application
of data
marketing
Business
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application
of strategies
data
marketing
Landscape
driven
of application
ofacross
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data
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driven
the of
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strategies
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business
driven
the sports
across
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business
the sports
across
strate
islan
no
b
Thesis Development
7.0%
and
Paper
Purpose
lacks Thesis
any discernible
and/or
Thesis
main
overall
and/or
claim
Thesis
purpose
are
main
and/or
insufficiently
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Thesis
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are
main
and/or
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are
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and
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and/or
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and
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vague;
comprehensive.
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the development
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The clear
esseo
Argument Logic
8.0%and Construction
Statement of
Sufficient
purposejustification
isArgument
not justified
is
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orderly,
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by theisconclusion.
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Mechanics of
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Paper Format
5.0%
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Template isAppropriate
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Total Weightage
10
on of data driven marketing strategies across the sports business landscape is thoroughly explained and supported by examples.
aim are comprehensive. The essence of the paper is contained within the thesis. Thesis statement makes the purpose of the paper clear.
rgument presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative.
supported by examples.
s the purpose of the paper clear.

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