Deliverable 2

CompetencyApply strategic management processes to analyze and improve organizational performance.InstructionsThe six organizations you have to choose from (Google, Walt Disney Company, Amazon, P&G, 3M, or Ford Motor Company) at some point in their history changed their industry. For the module 01 assignment, you analyzed your chosen company’s existing strategic management plan and completed a SWOT analysis. Now comes a more in-depth evaluation of the analysis process.Write a three- to four-page APA formatted paper with at least two outside sources (in addition to the text) that incorporate the following aspects:Importance of analysis:Multiple methods exist to evaluate management analysis. Discuss what some of these methods are and how can they be applied to your chosen organization.Discuss how an organization’s resources impact a management analysis.Discuss how value chain analysis can be used during the planning process for the future of the organization.Improvement methods for auditing organizational performance:Discuss the role an internal analysis can have during a more in-depth examination for improvement.Understanding the capabilities that exist within an organization will aid in making improvements. Using your knowledge of the capabilities assessment profile and applying the necessary steps, discuss the results of the profile and how can they be applied to your chosen organization.In addition to the aspects above, please share your thoughts on how this analysis assisted in the review of the current strategic plan. Incorporate information from the readings, your research, and personal experience (using APA citations where appropriate).

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Google Company
Kory Brietzke
Date: 4/5/2018
Google is an American organization that deals with web-related services. Its services
include online advertisements, marketing of internet products and search engines. This
organization’s rapid growth since it was founded has seen it become one of the largest company
in the world. It offers services that utilize its search engine such as email, social networking
platforms such as Facebook and Twitter, instant messaging, video chatting and sharing through
YouTube. Google has dominated today’s market compared to other soft-wares that provide and
deliver web-based services and products.
Google’s current vision is to “organize the world’s information and make it universally
accessible and useful.” The organization has always strived to make the world a better place to
live by sharing of information worldwide. The organization has always stayed focus on its
vision statement which has made it the leading organization in the world. It is focussed on
research and development of new brands each day for the betterment of the business industry
and the market for its consumers. Google is committed to its efforts of fulfilling its vision
statement. The organization’s current vision has been developed in such a way that they are
directly linked to the organization’s nature of the business. The google search engine is
designed in such a way that the information is available and accessible in just one click of a
moment. This has enabled ease of access to the world’s trending news and information. Its
millions of consumers in the world today have made the company to follow its vision statement
Google’s primary focus in its objective statements, both long-term and short-term, is to make
information access smooth and accurate. It intends to make this process to be fast and as quick
as possible. Perhaps this has been made possible through the provision of user-friendly google
applications and soft-wares. Google intends to make its features and infrastructure improved
through expansion of its employment opportunities and capacity. This, in turn, will ensure an
expanded market for its products. Today everyone is using internet and Google’s objective is
to maximize customer service delivery. It intends to increase and push for improved and
advertisement systems and soft-wares. Its focus is also on creativity and innovation
development among its workforce. Google’s financial objectives include growing its
commission and revenue generation. To achieve this, Google has improved its advertising
systems and soft-wares hence enabling the cost of web services. This is to increase the
production of revenues and annual profit. Google intends to achieve the above long term and
short term objectives by having its employees committed to their vision statement. The
employees are also motivated and enjoy some compensation and benefits such as health
benefits. The workers also enjoy flexible office hours and vacation days, maternity leaves,
employee discounts on every products and service, fuel efficiency vehicle programs and
perhaps the most interesting of all is the Google child care centre.
Swot Analysis
Google has many strengths, but we will focus on the main ones. Google is the most significant
company offering web-based services and advertisements in the world. This is because its
search engine is always busy processing up to 90% of the world’s puzzles and questions. The
google search engine contains applications and soft-wares such as Drive, email, YouTube for
sharing of videos, maps and chatting applications such as Facebook. This has handed it a
significant boost over the other internet search organizations such as Microsoft and Yahoo.
Since it is the leading and largest program on the internet, it has very minimal competition from
other programs mentioned above. Google’s different core strength is that it has loyal and
dedicated employees. The employees are given ample time and benefits as a reward for their
tremendously good work. On top of that, the workers enjoy and flexible work hours and
employee discounts. Its engineers are well paid and exposed to exciting working opportunities,
vocational days and free food. The employee always seems interested to show up each day and
work for the company. Another strength is that Google has accumulated and dominated by
other affiliate companies such as Android and YouTube. It has some shares in these companies.
However, Google has its weaknesses facing it which it has to work on. An example is Google’s
diminishing advertising rates. This is because consumers are shifting each day to mobile phone
use. And most of Google’s revenues are generated from this. Its strength, however, is one of
its biggest weakness in that the revenues generated from advertisements make the organization
vulnerable to fluctuating demands for ads it creates. However, these weaknesses are easy to
work on. Google is looking to expand its market with affiliate applications and soft-wares such
as Android to minimize its diminishing advertising rates. In the future, Google has a lot of
opportunities to offer for its growth. Google is working on bringing forth to the world market,
driverless cars. The world is set to benefit hugely from this invention.
The most significant threat to Google is the Facebook application. Facebook lately has been
accused of openly disclosing its users’ data. This data is used to develop an even more superior
engine than google. Apple is also working on dislodging google from its ecosystem. It has once
displaced google with Bing as the default search engine. However unless these applications
spend tremendously to replace Google as the default search engine, Google remains to be the
superior organization even in the future. This analysis is meant to create a competitive
atmosphere for all the web-related providers and organizations destined for better service and
product delivery. The general workforce has to work tremendously hard to achieve the
organization’s vision and objectives at large. In doing this, Google is likely to become the
world’s most sought and leading mega trillion company.
Choi, H., & Varian, H. (2012). Predicting the present with Google Trends. Economic Record,
88(s1), 2-9.
Lazer, D., Kennedy, R., King, G., & Vespignani, A. (2014). The parable of Google Flu: traps
in big data analysis. Science, 343(6176), 1203-1205.
Vosen, S., & Schmidt, T. (2011). Forecasting private consumption: survey-based indicators vs.
Google trends. Journal of Forecasting, 30(6), 565-578.

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