We will add zipcode level information to the transaction dataset (use Excel vlookup, and data from Files -> info3by zipSimple.xlsx). You will now for each household ID, know their zipcode level median income. 1. Describe consumer profiles for your chosen companies, and find out how their customer bases are different. 2. Write a one page summary of what you see from the above analysis. Link your discussion to what you have already found out about those companies. Insert Tableau images to support your points.
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