design statement based on the work

refer the statements guides and the images to write an art statementjust 1 page will be fine!
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What is a Design Statement?
Like Artist’s Statements, Design Statements serve to present your intent, process, and the context of
your work. They vary from addressing a specific piece to looking at your overall approach to design.
Here are some examples of when you’d use a Design Statement:
•
Class Assignment
Design statements are sometimes written for the purpose of presenting a project to class. In
this capacity, it is a tool for critique and should contain relevant detail, describing the piece’s
intent and execution.
•
Graduate School Application
Graduate schools often request design statements, asking prospective students to describe
their
work and their understanding of their ‘place’ in contemporary design.
CONTENT
Design statements can include a variety of information. Here are some potential subjects for
your statement:
•
Process/Technique
What kind of techniques are significant to your work? How do you make decisions about the
progress of a design?
•
Goals/Intent
What are your goals for an individual design or series? How do you want the viewer to “read”
the design?
•
Subject/Content
Are there consistent themes or subjects that you address in your design work?
•
Social Impact of Design
Some designers are interested in the political or cultural effects of design in contemporary
society. How can design change or improve society? What is the relationship between a
designer and the public?
•
Ethical Responsibility of the Designer
What is the ultimate objective for a designer? How is this goal limited by ethical concerns?
What kinds of rules should a designer apply to their work?
•
Function vs. Aesthetics
How do you balance self-expression and client needs? How can these two (sometimes
conflicting) factors be synthesized?
•
Accessibility and Legibility
Many contemporary designers push the limits of legibility for the sake of content or selfexpression. What is your approach to accessibility?
•
Branding
What design elements are significant in creating a ‘brand,’ and how do these elements
interact?
•
Type vs. Image
In an increasingly image-heavy culture the relationship between text and image is a large
concern for designers. How does this issue and its complexities affect your work?
FORMAT
FORMAT
Depending on purpose or function, Design statements can address a single piece or a lifetime of
design. Below are some examples of different formats.
•
Philosophy/Manifesto
A statement can serve as a manifesto for your work. What defines successful design?
•
Proposal
A statement can be written before the execution of a project, highlighting your goals and
methodology.
•
Project Narrative
A design statement can be a narrative account of your concept development.
NOTES ON WRITING THE DESIGN STATEMENT
•
Graphic Designers are similar to artists and they need statements too. But the details of design
as part of industry make a statement on design as art a little tricky sometimes. The art of your
design is not how well you use a computer or handle a marker. It is not even your thorough
comprehension of design principles expertly applied. Design as art is the choices you make in
distinguishing yourself from others, and your statement is an expression of those choices.
•
What kind of client you work with is a choice. Rebelling against a medium’s restrictions or
making them your best friend is another choice. In your designs does readability dominate
concept, or is the idea and a novel expression of it more important? What’s the value of
“edginess?” Everyone knows and uses (or defies) the principles and everyone combines text
and image—that’s what design is. Your own principles and your own positions on contemporary
design issues (know them) are where good artist statements come from.
•
Design has its own exclusionary language. If you misuse it, designers and professional readers
of artist statements will know, and it will exclude you. Precision, brevity, and clarity are always
preferable to big words and bloated language. The number one problem with student artist
statements is a lack of clarity, usually due to abuse of the language. If you have trouble
expressing something important, try the simplest possible way you know. Write it the way you
say it.
•
The artist statement is as personal as a piece of writing gets. For design it’s about setting
yourself apart and accounting for your behavior within a commercial art form. If a sentence
doesn’t address one of these, if it doesn’t express a genuine personal truth, or if you don’t
know exactly what you meant by it, it doesn’t belong in your statement.
SOURCES FOR CRITICAL DESIGN WRITING:
Periodicals:
ID Magazine
Print
HOW
Design Magazine
Graphis
Communication Arts
AIGA Journal of Graphic Design
Looking Closer : Critical Writings on Graphic Design (volumes 1 – 4) edited by Steven Heller
Useful Verbs:
Articulate
Communicate
Illustrate
Transcend
Convey
Layer
Add
Enhance
Impact
Useful Adjectives:
Complex
Dense
Layered
Superficial
Iconoclastic
Experimental
Low-tech
Critical
Nostalgic

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