Designing Effective Presentations Part III

Create an 8- to 10-slide presentation that should be 5 to 10 minutes in length. Please include detailed speaker notes, based on the Week 4 Persuasive Messages Part I & Part II assignment. Apply the four aspects of delivering business presentations discussed in the textbook to your presentation. Include at least one visual to support on your slides, for example, using a line chart to show increasing sales. Include the following in presentation slides:
Impact if product or service does not sell as much as expected
Create a Microsoft® Word summary of no more than 350 words to accompany your project.Format consistent with APA guidelines.Click the Assignment Files tab to submit your assignment.**PART 1 & 2 ATTACHED.


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To: Company President
From: ___________
Date: 9th April 2018
Re: Investment in Online Business Consultancy
How much do you know concerning online business? Do you have any rough idea of how
business is benefiting from online business? Are you aware of the vast benefits that online
business has and how firms like this one can utilize this concept and become globalized? In this
memo, an explanation of how online business is carried out and how it can help in transforming
the organization. The explanation will be via the AIDA model which standards for Attention,
Interests, Desire, and Action.
The current environment of most of the business is changing at a rapid rate, and the most of the
firms have got no option other than to conform to the changing trends. Most of the businesses are
experiencing several impediments in the marketplaces as well as other departments within the
organization such as the finance department. The firms are facing hard times in expanding not
locally but as well in a global perspective. Fortunately enough, there is the existence of internet
where most of the business and firms have a feeling of being leveraged as they can access many
clients easily.
With an online business, it is possible to learn concerning ways of increasing productivity and
much significance is that it is possible to meet the demands of international consumers (Barnes
& Hunt, 2013). However, it is unfortunate that not all organizations that capitalize their resources
in online business and thus they remain confined only within the local markets. Consequently,
this establishes a rare chance for our firm to capitalize on its progress to attain recognition
globally. A few corporate that are known have good performance via online business is Alibaba,
Microsoft, Amazon as well as Airlines among others (Fang et al., 2014).
At first many had the notion that online business was the only reserve for the high tech firms and
corporations that are large. With the recent statistics, this is a belief that is notwithstanding as all
sorts business from the small, medium, to large are engaging in online business (Taylor, 2015).
Of importance, they are earning enormous revenues. Also, they stand a great opportunity of
benefiting from the online business. If the online business services are implemented successfully,
our organization will not only increase its sales but will have a golden chance to go beyond the
local market.
Also, the resources that will be put in place will help in the management of the relationship with
the customers (Afshar Jahanshahi, 2013). There will also be feedback concerning the needs
of the consumers and be in a position to attend to them instantly. At an elementary level, the
tools that will be used to interact with the customers in the online business are Twitter,
WhatsApp as well as Facebook which are online platforms.
In a traditional system, when a customer needs a particular product, he or she has to go to the
place where the product is being sold and make the selection as what is pleased by his or her
eyes and then pay in the counter. In Online business, this is also what happens only that in this,
there is no need to go to a physical location as all the other transactions such as viewing and
payment are done online with the use of the internet. The payments are usually allowed to be
done using debit or credit cards, but there are very rare scenarios where payments are made upon
delivery (Barnes & Hunt, 2013). Once the selection of the product has been made, the customers
fill in address details or where they could want to collect their merchandise plus the date. The
average time that is spent for delivery is usually between two or five days for the customer to
receive the merchandise. However, this excludes the foods as they take a shorter time (Almeida
et al., 2014).
In respect to our organization, the existing business structure requires an overhaul. At first, our
organization will require establishing design of the virtual stores, and this will be done
professionally as it is what determines if the venture will become successful. Typically, a virtual
store is a company website (Almeida et al., 2014). It does not have too much attractive but it is
however very crucial, and the most important bit is the website being in a position to properly
function. It should be in such a way that it is reliable, easy to use as well as secure.
Our organization will require domain name that resonates with the name of the business and will
be needed to set up a website that is functioning fully with a list of product that is supplied by
our organization as well as in alignment with their price tags. Usually, the technical part with this
is how to access the customers and explain how to use this online business services.
At the time of launching the website, the verified methods of working; search engine
optimization abbreviated as SEO should be used. This is a most that make a website to appear on
a higher rank. Having goods rating assures the customer that we can be assessed by typing the
keywords related to some of the products we offer. As per Fang et al. (2014), a great percentage
of the customers today use Smartphone and some laptops to surf. With this, therefore, our
organization will have to design a website that is mobile friendly alternatively it could be an app.
It is important to note that not only our organization will be providing such services thus to be
unique from others, but we should also have unique features. The implication is that we require a
competitive edge over our competitors so that we are in a position to thrive as well as our venture
survival. In this we ought to ask ourselves as an organization, “what makes our products to be
desirable?” how can be we present to the customers and how do we boost our impression. The
responses to these questions give the company the way it will carry out the online business. To
have a good impression, our organization will be needed to impose strategies that can revive
emotion connection. A convenient place to start is by responding to the queries of the customers
and their concerns too.
A second step is capturing the attention via campaigns on the social media sites which may play
a vital l role in helping our organization to be known. For example, as an organization, we may
launch a campaign on the social media whereby the customers are prompted to participate in a
competition where there will be awarding of vouchers t be used in shopping. Also, it can be if an
individual refer a certain number of friends to the organization, you get a bonus on next
purchase. Also, as an organization, we can improve our impression by reducing the time spent on
delivery as well as packaging the ordered merchandise in wrappings that can be recycled as well
as being attractive.
To ensure that this idea becomes a reality, we request enough money allocation that will be used
in carrying the process. The information technology department will be required to do a
feasibility study concerning the most recent cost of establishing a website as well as know the
methodologies that are used by our competitors. This will assist in creating ways to establish a
competitive edge. After conducting the feasibility study, it will be the time to set the website and
launch within the shortest time. Then our organization will be required to heavily invest in
marketing for example via the advertisement in the media to create awareness. Lastly, it will be
essential to undertake a weekly audit to monitor the progress and make any amendments needed.
Steering an organization towards online business from scratch is not an easy process, but it has
benefits. Diligence is what is required more so when choosing how to market the products.
Launching may be easy, but more weight is in marketing. Our organization will need a roadmap
that is clear to follow in this strategy advancement. Auditing this process is essential to avoid any
inconveniences that may end up affecting the organization in the long term. Launching an online
business strategy does not guarantee instant success, and thus patience is required. However, the
organization will not stop the current operations even after starting.
Afshar Jahanshahi, A., X. Zhang, S., & Brem, A. (2013). E-commerce for SMEs: empirical
insights from three countries. Journal of Small Business and Enterprise
Development, 20(4), 849-865.
Almeida, F., Santos, J. D., & Monteiro, J. A. (2014). E-commerce business models in the context
of web3. 0 paradigm. arXiv preprint arXiv:1401.6102.
Barnes, S., & Hunt, B. (Eds.). (2013). E-commerce and v-business. New York: Routledge.
Fang, Y., Qureshi, I., Sun, H., McCole, P., Ramsey, E., & Lim, K. H. (2014). Trust, Satisfaction,
and Online Repurchase Intention: The Moderating Role of Perceived Effectiveness of ECommerce Institutional Mechanisms. Mis Quarterly, 38(2), 407-427.
Taylor, P. (2015). The Importance of Information and Communication Technologies (ICTs): An
Integration of the Extant Literature on ICT Adoption in Small and Medium Enterprises.
International Journal of Economics, Commerce, and Management, 3(5).
Construction of Effective Business Messages
The organization should invest fully in online business consultancy in the following
fields: marketing, accounting, finance, and management information systems. The online
consultancy has a large influence on the market because it will replace the existing traditional
system where the consultancy involves the physical one where the consultants engage in face to
face interaction with the clients. The world has been transformed into a global village due to
technology thus the service delivery will be able to capture the untapped markets by the existing
consultancy firms. Therefore, the service will be a success.
The Business Communication Essentials
The service is majorly a corporate-minded one thus it requires a formal approach in order
for it to become an appealing brand in the market. The service has developed the necessary tools
required in order for the service to become a widely accepted one and to arouse the interests of
the clients (Bovee &Thill, 2018). The service has developed a strong relationship with the
audience since it has incorporated apps, an official website as well as the social media platforms
in order for it to bridge the geographical gap. Moreover, the name and mission are powerful and
interesting hence they attract the clients’ attention.
Characteristics of the Service
The service operates on an online basis. The steps are similar to those Amazon and
Alibaba with the difference being that it is a service unlike the two that sell products via the
internet. The online system will allow clients to present their grievances which will be acted on
instantly upon completion of the contract terms. The system reduces the paper-work involved
hence it is efficient to the clients.
Moreover, the business consultancy will operate everywhere in the globe. The technology
has made the world a digital village thus it exploits this opportunity by absorbing clients from the
untapped markets (Gilmore, 2015). Furthermore, its existence everywhere will lead to the service
being popular especially to the startups and high-end companies.
The service is available every time. Other consultancy firms always deliver the
consultancy services within the working hours without considering the plights of clients who
may want the services post-working hours. The firm should exploit it and ensure that it becomes
Reasons why the Product is worth
The service is worthy since it has unique features as well as developing additional
benefits such as accessibility and reliability thus it benefits the clients fully without a doubt.
Besides, it has skimmed the cream thus it lifts the image, prestige, and status of the company to
the business world. Furthermore, the clients from the untapped markets will, therefore, be able to
receive benefits at their doorsteps hence bridging the geographical gap and satisfying their needs.
The audience
The audiences involved will majorly include the government, corporate world, and
startup businesses. The service will cater for these three different groups based on their
preferences and demand, therefore, the service will be flexible. The Government institutions and
corporates seeking the service will be handled using experienced business development
executives and the website. The approach would be appealing since most government institutions
are selective. On the other hand, the start-up companies will be handled using tutorials since
most of them experience challenges especially in their cash flow analysis and balancing of the
cashbooks. The startups will, therefore, experience additional benefits to their performance.
Ways of establishing credibility
The credibility would be strengthened by the organization’s quality service to the clients
thus ensuring that the clients would give recommendations as well as positive feedbacks.
Furthermore, the service will be insured as well as collaborating with other online payment
platforms to prevent the instances of bad debt by the organization. In addition to that, the clients
will have a feedback platform where they can express their views about the service-delivery
Reasons for selecting the channel
The service aims to be a global feature; therefore, it will enable the customers to
experience the benefit of technology since it is accessible everywhere and all times without
clients having a geographical mobility. Moreover, the promotion channel would be through
digital marketing like the social media platforms to ensure that awareness and arousing the
client’s interests.
Appropriate Channels for delivery of the message
The use of digital marketing has made a landmark transformation in the business world
since it has simplified the traditional marketing concepts and has made them become a reality
(Deiss &Henneberry, 2017). Moreover, the use of sales executives ensures that the clients are
cognizant of the methodology in which the clients can obtain the service. Moreover, the sales
executives demonstrate how the service will be delivered therefore making it become a success
in the market. Moreover, the use of ads will enable the company to gain the interests of most
online users to learn more about the system. The service is one of its kinds in the consultancy
business hence it will be a game-changer in the market. Consequently, the service will make a
landmark transformation in the business consultancy world.
Bove´e, C., & Thill, J. (2018). Business communication today. New York, NY: Pearson
Deiss, R., & Henneberry, R. (2017). Digital marketing. Hoboken, NJ: For Dummies®, a Wiley
Gilmore, A. (2015). Services marketing and management. London: Sage Publications.

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