Developing Persuasive Business Messages Part II

Scenario: In Week 3, you selected a product or service that you believe your organization should invest capital resources to develop the product or service for sale. To speed up the new product investment, you decide to write a memo proposing and advocating for the launch of a new product or service to the company president. *** ATTACHED WEEK 3 PAPERCreate a memo proposal using the AIDA model in a Microsoft® Word in a minimum of 1,400 words. You will add an introduction and conclusion, and your paper will include the following components:
Convince your audience to invest capital resources to develop the product or service you intend to sell and explain your rationale. See Figure 9.5 – Persuasive Message Using AIDA model.
Gain credibility (for yourself and your request) and (2) to make your readers believe that helping your product/service will indeed benefit the company. Close with a request for some specific action, and make that course of action as easy to follow as possible to maximize the chances of a positive response.
Include secondary research to support your argument, related to your product and/or service.

Explain what you will do in case the selected product or service does not initially sell as much as expected.
Indicate potential digital channels for marketing your product or service.
Consider cross-cultural and multinational implications.

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Note: Main points from this memo will be included in the Week 5 Persuasive Presentation. The following guidelines will help you effectively format specific memo elements, Business Communication Essentials, 7/e (Pg. 410):
Addressees. When sending a memo to a long list of people, include the notation See distribution list or See below in the position at the top; then list the names at the end of the memo. Arrange this list alphabetically, except when high-ranking officials deserve more prominent placement. You can also address memos to groups of people–All Sales Representatives, Production Group, New Product Team.
Courtesy titles. You need not use courtesy titles anywhere in a memo; first initials and last names, first names, or even initials alone are often sufficient. However, use a courtesy title if you would use one in a face-to-face encounter with the person.
Subject line. The subject line of a memo helps busy colleagues quickly find out what your memo is about, so take care to make it concise and compelling.
Body. Start the body of the memo on the second or third line below the heading. Like the body of a letter, it’s usually single-spaced with blank lines between paragraphs. Indenting paragraphs is optional. Handle lists, important passages, and subheadings as you do in letters.
Writer’s initials. Unlike a letter, a memo doesn’t require a complimentary close or a signature, because your name is already prominent at the top. However, you may initial the memo–either beside the name appearing at the top of the memo or at the bottom of the memo.
Format consistent with APA guidelines.

Unformatted Attachment Preview

Construction of Effective Business Messages
Professor’s name
Student’s name
Construction of Effective Business Messages
The organization should invest fully in online business consultancy in the following
fields: marketing, accounting, finance, and management information systems. The online
consultancy has a large influence on the market because it will replace the existing traditional
system where the consultancy involves the physical one where the consultants engage in face to
face interaction with the clients. The world has been transformed into a global village due to
technology thus the service delivery will be able to capture the untapped markets by the existing
consultancy firms. Therefore, the service will be a success.
The Business Communication Essentials
The service is majorly a corporate-minded one thus it requires a formal approach in order
for it to become an appealing brand in the market. The service has developed the necessary tools
required in order for the service to become a widely accepted one and to arouse the interests of
the clients (Bovee &Thill, 2018). The service has developed a strong relationship with the
audience since it has incorporated apps, an official website as well as the social media platforms
in order for it to bridge the geographical gap. Moreover, the name and mission are powerful and
interesting hence they attract the clients’ attention.
Characteristics of the Service
The service operates on an online basis. The steps are similar to those Amazon and
Alibaba with the difference being that it is a service unlike the two that sell products via the
internet. The online system will allow clients to present their grievances which will be acted on
instantly upon completion of the contract terms. The system reduces the paper-work involved
hence it is efficient to the clients.
Moreover, the business consultancy will operate everywhere in the globe. The technology
has made the world a digital village thus it exploits this opportunity by absorbing clients from the
untapped markets (Gilmore, 2015). Furthermore, its existence everywhere will lead to the service
being popular especially to the startups and high-end companies.
The service is available every time. Other consultancy firms always deliver the
consultancy services within the working hours without considering the plights of clients who
may want the services post-working hours. The firm should exploit it and ensure that it becomes
Reasons why the Product is worth
The service is worthy since it has unique features as well as developing additional
benefits such as accessibility and reliability thus it benefits the clients fully without a doubt.
Besides, it has skimmed the cream thus it lifts the image, prestige, and status of the company to
the business world. Furthermore, the clients from the untapped markets will, therefore, be able to
receive benefits at their doorsteps hence bridging the geographical gap and satisfying their needs.
The audience
The audiences involved will majorly include the government, corporate world, and
startup businesses. The service will cater for these three different groups based on their
preferences and demand, therefore, the service will be flexible. The Government institutions and
corporates seeking the service will be handled using experienced business development
executives and the website. The approach would be appealing since most government institutions
are selective. On the other hand, the start-up companies will be handled using tutorials since
most of them experience challenges especially in their cash flow analysis and balancing of the
cashbooks. The startups will, therefore, experience additional benefits to their performance.
Ways of establishing credibility
The credibility would be strengthened by the organization’s quality service to the clients
thus ensuring that the clients would give recommendations as well as positive feedbacks.
Furthermore, the service will be insured as well as collaborating with other online payment
platforms to prevent the instances of bad debt by the organization. In addition to that, the clients
will have a feedback platform where they can express their views about the service-delivery
Reasons for selecting the channel
The service aims to be a global feature; therefore, it will enable the customers to
experience the benefit of technology since it is accessible everywhere and all times without
clients having a geographical mobility. Moreover, the promotion channel would be through
digital marketing like the social media platforms to ensure that awareness and arousing the
client’s interests.
Appropriate Channels for delivery of the message
The use of digital marketing has made a landmark transformation in the business world
since it has simplified the traditional marketing concepts and has made them become a reality
(Deiss &Henneberry, 2017). Moreover, the use of sales executives ensures that the clients are
cognizant of the methodology in which the clients can obtain the service. Moreover, the sales
executives demonstrate how the service will be delivered therefore making it become a success
in the market. Moreover, the use of ads will enable the company to gain the interests of most
online users to learn more about the system. The service is one of its kinds in the consultancy
business hence it will be a game-changer in the market. Consequently, the service will make a
landmark transformation in the business consultancy world.
Bove´e, C., & Thill, J. (2018). Business communication today. New York, NY: Pearson
Deiss, R., & Henneberry, R. (2017). Digital marketing. Hoboken, NJ: For Dummies®, a Wiley
Gilmore, A. (2015). Services marketing and management. London: Sage Publications.

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