Developing Persuasive Business Messages

Scenario: In Week 3, you selected a product or service that you believe your organization should invest capital resources to develop the product or service for sale. To speed up the new product investment, you decide to write a memo proposing and advocating for the launch of a new product or service to the company president. Create a memo proposal using the AIDA model in a Microsoft® Word in a minimum of 1,400 words. You will add an introduction and conclusion, and your paper will include the following components:Convince your audience to invest capital resources to develop the product or service you intend to sell and explain your rationale. (See Persuasive Message Using AIDA model.)Gain credibility (for yourself and your request) and (2) to make your readers believe that helping your product/service will indeed benefit the company. Close with a request for some specific action, and make that course of action as easy to follow as possible to maximize the chances of a positive response.Include secondary research to support your argument, related to your product and/or service.Explain what you will do in case the selected product or service does not initially sell as much as expected.Indicate potential digital channels for marketing your product or service.Consider cross-cultural and multinational implications.Note: Main points from this memo will be included in the Week 5 Persuasive Presentation. The following guidelines will help you effectively format specific memo elements, Business Communication Essentials, 7/e (Pg. 410):Addressees. When sending a memo to a long list of people, include the notation See distribution list or See below in the position at the top; then list the names at the end of the memo. Arrange this list alphabetically, except when high-ranking officials deserve more prominent placement. You can also address memos to groups of people–All Sales Representatives, Production Group, New Product Team.Courtesy titles. You need not use courtesy titles anywhere in a memo; first initials and last names, first names, or even initials alone are often sufficient. However, use a courtesy title if you would use one in a face-to-face encounter with the person.Subject line. The subject line of a memo helps busy colleagues quickly find out what your memo is about, so take care to make it concise and compelling.Body. Start the body of the memo on the second or third line below the heading. Like the body of a letter, it’s usually single-spaced with blank lines between paragraphs. Indenting paragraphs is optional. Handle lists, important passages, and subheadings as you do in letters.Writer’s initials. Unlike a letter, a memo doesn’t require a complimentary close or a signature, because your name is already prominent at the top. However, you may initial the memo–either beside the name appearing at the top of the memo or at the bottom of the memo.Format consistent with APA guidelines.Attached is PART I which will be needed for this assignment.

Unformatted Attachment Preview

Don't use plagiarized sources. Get Your Custom Essay on
Developing Persuasive Business Messages
Just from $13/Page
Order Essay

A Proposal on Optimization of Walmart’s Inventory Using RFID Technology
Javier Salas
University of Phoenix
April 2, 2018
A Proposal on Optimization of Walmart’s Inventory Using RFID Technology
Inventory management helps determine the right amount of stock that should be held at
any given moment. Stocking the right amount is vital. When the business gets under-stocked,
customers will most probably start looking somewhere else and get poached in the process. On
the other hand, when too much has been ordered, there is a chance that the business will get
stuck with excess stock that may become obsolete. By definition, inventory is the list of raw
materials, processes-in-progress, and finished products considered as a part of a business’s assets
that are either ready or will be ready for sale (Nemtajela & Mbohwa, 2017). Inventory
management involves the control of activities and products as they move from one point to the
other within a business or when they are changed from one form to another as they are processed
from the raw material so that they can be offered to customers as finished products
Situation and Proposed Remedy
Inventory management is a vital element of the supply chain management and includes
aspects like controlling the ordering of inventory, storage of inventory, and controlling the
amount of inventory of inventory to be sold. The current inventory system for Walmart is based
on a supply chain system that is not only costly but also time-consuming, labor-intensive, and
error-prone. There is need to optimize Walmart’s inventory system by bringing in a leaner and
faster technology-based supply chain system.
This proposal document provides a recommendation for a way of improving the
operations of Walmart by enhancing its inventory management through the use of Radio
Frequency Identification (RFID) technology to optimize its supply chain processes.
The need to Enhance Walmart’s Inventory System
Over the past decade, Walmart has steadily grown to be the world’s largest retailer in
terms of inventory turnover, highest sales per square foot, and operating profit. The success of
the company depends largely on the effectiveness of its supply chain and inventory management.
This responsibility is vested in the Procurement Department of Walmart. As a department, their
job is to track stock within Walmart’s stores so as to ensure that sold out stock is immediately
restocked. Aside from that, the department carries out future predictions of demand of certain
products in different seasons by use of data collected in the past.
Advantages of RFID Technology in Inventory Management Systems over Convectional Systems
A great way to achieve stock optimization will be by implementing, where possible, the
RFID technology at the points of movement of goods and products. RFID technology uses
magnetic waves to uniquely identify an object (“RFID Stock Control, Item Level, Inventory
Tracking, Supply Chain Management – RAMP”, 2018). This technology will allow Walmart to
perform tasks that are currently too intensive and time-consuming as well as speed up decisionmaking processes. By using RFID technology, the procurement department will be able to trach
the location and level of most of the products at all the stages of the supply chain in real time.
By using RFID technology, the following components of the inventory will be enhanced
hence allowing optimization.
Tracking of the number of items – the technology will allow the
automation of receiving, picking, ordering of goods.
Data collection – Data will be collected automatically regarding the
movement of goods which will improve accuracy and stock management.
Warehouse processes – Since accurate data will be collected in real time,
decision-making and operations will be streamlined (“RFID Stock Control, Item Level,
Inventory Tracking, Supply Chain Management – RAMP”, 2018).
The Proposal’s Audience and its Impacts
This proposal will be addressed to the procurement department of Walmart. Having
worked in the department, I have witnessed first-hand the hardship encountered when tracking
down goods. Hence, the director in charge of the procurement department will consider my
recommendations based on the fact that they come from a person who has worked in the
department and its challenges first-hand. A lot of time and energy is spent going through the list
of thousands of different products. Much critically, goods run out on the shelves for weeks
without the knowledge of the procurement department which poses the risk of losing customers
(Nemtajela & Mbohwa, 2017). Aside from that, the procurement department sometimes purchase
excessive goods in some instance which ends up expiring or going obsolete. This further
compounds the company’s loses.
Apart from serving the procurement department director with the proposal, it will also be
important to inform the whole department’s employees of the proposed changes. This is
important because employees, as human resource, remains the most valued asset of any company
and should be informed and where possible consulted regarding most of the decisions within a
company. The best way to inform employees of this proposal would be through a menu to all the
offices within the department. Apart from that, they could also be informed via e-mail. These
channels are most preferred because they will be quick in dispersing the information.
Implementation of this technology will have both immediate and long-term impacts. To
begin with, quite a considerable number of current employees will lose their jobs as much of the
work that has been done manually will be adopted by the system. More importantly, however,
data for the inventory will be collected much faster and automatically. Aside from that, the data
will be acted upon automatically by the system which will ensure optimization of the inventory.
Good inventory management helps determine the right amount of stock required at any
given moment. Walmart’s current inventory is based on a supply chain that is costly, timeconsuming, labor-intensive, and error-prone. RFID technology will help optimize the inventory
by streamlining the supply chain of Walmart. This is due to its advanced product tracking and
data collecting capabilities. This proposal will not only be served to the Director of the
Procurement Department but also all employees in the department.
Work Cited
RFID Stock Control, Item Level, Inventory Tracking, Supply Chain Management – RAMP.
(2018). Retrieved 30 March 2018, from
Nemtajela, N., & Mbohwa, C. (2017). The relationship between inventory management and
uncertain demand for fast-moving consumer goods organizations. Procedia
Manufacturing, 8, 699-706.

Purchase answer to see full

Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.


Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.


Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.


Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.


Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.

Order your essay today and save 15% with the discount code DISCOUNT15