Digital Campaign for Company

For this Portfolio Project, you will pick a company in which you have an interest. You will then develop a digital campaign around a specific event or date. For example, you may want to be the DMM for REI, and you’ll develop a campaign around the U.S. National Park Service’s birthday. Or, you may want to be the DMM for Whole Foods, and you choose to develop a campaign around Thanksgiving. Or, perhaps you want to be the DMM for Kate Spade, and your campaign is a celebration of the 4th of July.8 pages, 6 referencesRequirements attached.Rubric attached.
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MKG420: Portfolio Project Rubric
Criteria
Meets Expectation
Content, Research, and Analysis
41-50 Points
Content
Demonstrates
strong or adequate
knowledge of the
breadth and depth
of a digital
marketing
campaign;
correctly
represents
knowledge from
the readings and
sources.
41-50 Points
Requirements
The Portfolio
includes all of the
required
components, as
specified in the
assignment.
49-60 Points
Analysis
Provides strong or
adequate thought,
insight, and
analysis of
concepts and
applications
regarding the
relationship among
campaign goals,
target segments,
and the selection
and use of social
media channels.
49-60 Points
Synthesis and
Demonstrates
Evaluation
strong or adequate
synthesis and
evaluation of
course concepts in
digital marketing.
[Continued below.]
Approaches
Expectation
Below Expectation
Limited Evidence
31-40 Points
Some significant
but not major
errors or omissions
in demonstration
of knowledge.
21-30 Points
Major errors or
omissions in
demonstration of
knowledge.
11-20 Points
Fails to demonstrate
knowledge of the
materials.
31-40 Points
The Portfolio
includes most of
the required
components, as
specified in the
assignment.
37-48 Points
Some significant
but not major
errors or omissions
in thought, insight
and analysis.
21-30 Points
The Portfolio
includes some of
the required
components, as
specified in the
assignment.
25-36 Points
Major errors or
omissions in
thought, insight
and analysis.
11-20 Points
The Portfolio
includes few of the
required
components, as
specified in the
assignment.
13-24 Points
Fails to demonstrate
thought, insight and
analysis.
37-48 Points
Some significant
but not major
errors or omissions
in synthesis and
evaluation.
25-36 Points
Major errors or
omissions in
synthesis and
evaluation.
13-24 Points
Fails to demonstrate
synthesis and
evaluation.
MKG420: Portfolio Project Rubric
13-15 Points
Sources
Cites and
integrates at least
5 credible sources.
13-15 Points
Application of
Sources well or
Source Material
adequately chosen
to provide
substance and
perspectives on
the issue;
knowledge from
the course linked
properly to source
material.
Mechanics and Writing
17-20 Points
Organization
Project is clearly
organized, well
written, and in
proper essay
format including
an introduction,
body, and
conclusion.
Conforms to
project
requirements.
17-20 Points
Grammar and
Strong sentence
Style
and paragraph
structure; few or
no minor errors in
grammar and
spelling;
appropriate writing
style; clear and
concise with no
unsupported
comments.
[Continued below.]
10-12 Points
Cites and
integrates 3-4
credible sources.
10-12 Points
Some significant
but not major
problems with
selection and
linkage of sources.
7-9 Points
Cites and
integrates 1-2
credible source.
7-9 Points
Major problems
with selection and
linkage of sources.
4-6 Points
Cites and integrates
no credible sources.
13-16 Points
Small number of
significant but not
major flaws in
organization and
writing; is in
proper essay
format. In a minor
way does not
conform to project
requirements.
9-12 Points
Major problems in
organization and
writing; does not
completely follow
proper essay
format. In a
significant way
does not conform
to project
requirements.
5-8 Points
Project is not well
organized or well
written and is not in
proper essay
format. Does not
conform to project
requirements.
13-16 Points
Small number of
significant but not
major errors in
grammar and
spelling; generally
appropriate
writing.
9-12 Points
Inconsistent to
inadequate
sentence and
paragraph
development;
work needed on
grammar and
spelling; does not
meet program
expectations.
5-8 Points
Poor quality;
unacceptable in
terms of grammar
and/or spelling;
inappropriate
writing style that
interferes with
clarity.
4-6 Points
Source selection is
seriously flawed; no
linkage to
knowledge from the
course.
MKG420: Portfolio Project Rubric
Demonstrates
proper use of APA
style
17-20 Points
Project contains
proper APA
formatting,
according to the
CSU-Global Guide
to Writing and
APA, with no more
than one
significant error.
Total points possible = 310
13-16 Points
Few errors in APA
formatting,
according to the
CSU-Global Guide
to Writing and
APA, with no more
than two to three
significant errors.
9-12 Points
Significant errors in
APA formatting,
according to the
CSU-Global Guide
to Writing and
APA,
with four to five
significant errors.
5-8 Points
Numerous errors in
APA formatting,
according to the
CSU-Global Guide to
Writing and APA,
with more than five
significant errors.

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