Digital Marketing Plan Phase II: Social Media Plan for Your Product

Create a 3- to 4-slide Microsoft® PowerPoint® presentation with speaker’s notes to develop a social media plan for the product that was “created” during Week 3 and include the following:Address sound reasoning as to why each social media platform is being utilized (Twitter, Facebook, LinkedIn, YouTube, etc).Format your presentation consistent with APA guidelines.Attached is a summary of the product
team_a_product_brainstorm_w2.docx

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Running head: PRODUCT BRAINSTORM
Product Brainstorm
Samantha Gordy, Khadya Hale, Kristi Turman, Michael Mayberry, Nella,
MKT/440
04/09/2018
Professor Michael Sellers
1
PRODUCT BRAINSTORM
2
Product Brainstorm
The Product that Learning Team A chose was conceived by Khadya Hale. After each
Team member conceived of their products, Khadya’s idea was chosen as the best one. The “Like
A Boss Academy” membership site is comprised of talented, uplifting, and focused individuals
who want to share skill and promote positive outcomes.
Product Description
The site will be comprised of resources and tools to help new entrepreneurs who want to
launch an online business get started. Additionally, there will also be resources for those who’ve
been in the game a little longer to assist them in turning their business into their Empire.
Resources will be on subject matter ranging from social media marketing and management,
creating and implementing business systems, goal setting boot camp, 30-day challenged,
Resources page linking to reputable information for business growth, starting a VA (Virtual
Assistant) business, as well as finances and tax information and live workshops.
Target Audience
Female, ages 25-44, located in the United States, service-based entrepreneur, in business
0-4 years, earns more than $57,000 a year and has a family (with kids/just kids). They are
struggling with juggling their family and their business and one/both may be suffering. My
audience enjoys spending time with their family but notice that the amount of family time they
have is decreasing. Additionally, they spend a lot of time Googling topics to learn how to scale
their business and a lot of time browsing YouTube videos looking for information to apply to
their business. They are annoyed that they can’t find everything they need in one place and just as
annoyed that they are unable to get a response from the creators of the content they’re viewing.
PRODUCT BRAINSTORM
3
Competition
The competition for the Like A Boss Academy will be the VA Classroom, YouTube
(entrepreneurial based information), and business coaches. The VA Classroom is well known in
the Administrative Support services business and provides extraordinary detail on much of the
subject matter provided by the Like A Boss Academy. The difference comes down to price and
reputation. The Like A Boss Academy will be designed to be affordable for most at a rate of
$49.99 per month versus the VA Classrooms hundreds of dollars depending on the course and
the wide-ranging process of business coaching. When it comes to reputation, the VA Classroom
has years of experience on the Like A Boss Academy.
Team Member Ideas
New product by Michael
There are many types of coffee namely cappuccino, Americano, Latte, Mocha, Espresso,
Macchiato among others. These types are widely known to many Americans and mostly to
middle class population. The cost is very high for the low class citizen. Therefore, the team
would like to introduce a new type of high-quality coffee. The main attractiveness of this new
high-quality coffee is its lower price compared to those in the market, such that it will be
consumed by citizens of all classes. The coffee will include the combination of the ingredients
used to make Caffe Latte and Espresso. Following the customers taste, each new coffee drink
will have different compositions of Caffe Latte and Espresso. For instance, a coffee drink may
have 30% Caffe Latte and 70% Espresso while another may have the same amount of both types
of coffee.
PRODUCT BRAINSTORM
4
Description of the industry
There are many restaurants and coffee shops who are selling coffee to the American
population. However, they sell each type of coffee at a time. The coffee price in some of these
restaurants is too high for the low-income earners, and their customers are the middle and the
upper-class people. Mixing different types of coffee and selling them at relatively low prices will
give the team the competitive advantage and help it stand from the competitors. The competition
will come from coffee shops and restaurants who sell a specific type of coffee either Cappuccino,
Caffe Latte or Espresso because people are used to a specific flavor and will not like to try
something that has just been introduced to the market. The selected target market is both low and
middle-income earners who will want to save something after purchasing the coffee. Apart from
low prices, they will also enjoy high-quality coffee which comes in different flavors.
The team will locate its coffee shop in a busy town to capture the interest of employees
who rush to work every morning and entice them to have a cup of high-quality coffee that will
help cheer up their day. The team will also ensure that it positions itself near campus or a college.
Most of the college students are broke and the little they have they will like to save to be used for
other purposes like having fun. Assuring them of a high-quality coffee at a lower price will make
them buy the new product which will increase the sales and make us break even at a shorter
period. Apart from the readymade coffee the team will also have a packed coffee which is a
mixture of Latte and Espresso and attach an ingredient to it. Finally, the team will be selling to
customers who would like to make coffee while at home and enjoy it with their family members.
New product by Nella
Description: Many non-profits and small businesses do not have the resources to promote
their business. My product would a group of volunteers experienced in event promotion and
PRODUCT BRAINSTORM
5
social media who help them get off the ground. The services provided would be to develop their
online presence, provide tips and resources on how to market their company.
Target Audience: Non-profit organization leaders and small business owners. Any age
within the United States.
Competition: Paid marketing teams would be our biggest competition.
New Product by Samantha
My product is a phone dock for your car that when you shut off your car it beeps to
remind you not to leave your phone in your car, similar to how your car beeps to remind you turn
your lights off. This is something I always do, and this winter it was so annoying to go back out
into the cold to grab my phone. The dock can also charge your phone and link to the cars
speakers via blue tooth to play music and make calls. There is a huge target audience for this
product because practically everyone of all ages, sex, and income levels have cell phones. Also,
the product has multiple functions so it will appeal to a broader set of users. There are several
phone docks on the market from ones that clip onto the dock, magnetic, and gripping docks.
There is competition from brands like iOttie, Popsocket, Steelie.
New Product By Kristi
My product will be eyeglasses that use retina scanners and automatically adjust its prescription
without having to visit an ophthalmologist every year.
Description: The site will be comprised of example videos of how the tech works, proof of beta
testing, proof of technological support, listed areas to obtain fitting and testing, Q & A and
Evaluation procedures, social media strategies for informing people of the benefits, sites for
training people to be able affect change, and job postings.
PRODUCT BRAINSTORM
6
Target Audience: Humans, between the ages of 0-100, located in the United States (to begin
with) who require glasses to see, as a result of their ocular inadequacies. This audience are those
that are color blind, have astigmatisms, or a condition that can be resolved by glasses.
Competition: All Ophthalmologist Offices, eye glass manufacturers, other low tech, low budget
eye glass competitors. Large eyeglass companies such as Zennioptical, Xleyewear, Eyeglass
Direct, and others.
PRODUCT BRAINSTORM
7
References
7 Steps to Figure Out the Identity of Your Ideal Client. (2017). Retrieved from

7 STEPS TO FIGURE OUT THE IDENTIFY OF YOUR IDEAL CLIENT



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