Discussion Questions

Each question need to be answered within a minimum of 200 words, use in-text citations according to the references used. Include the reference below each answer. DO NOT delete the questions use the same format shown in the attached file to answer the questions and submit the same document. See attached file please!

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MKT/441 Week 5 Discussion Questions
Question # 1: First Message – Week 5 Inferential Data Analysis
1. When would you use inferential data analysis? (Answer within minimum 200
2. Which of the five types of statistical analysis is the most helpful for market
researchers? (Answer within minimum 200 words)
Question # 2 First Message Week 5 – Distributions
1. What is the difference between frequency distribution and standard deviation?
How might a frequency distribution reveal the variability in responses to a Likerttype question in a lifestyle study? (Answer within minimum 200 words)
2. Explain and Provide an example. What is meant by cross tabulation of data?
What value does it serve? (Answer within minimum 200 words)
Question # 3 First Message – Week 5 Visual Representation
1. What is the best way to visually depict market research data? Why? What is the
importance of using text and graphs to illustrate research findings within a
research report? What are some important components of a research report?
(Answer within minimum 200 words)
Question # 4 Chapter 14: Quantitative Data Analysis
1. What are the different types of data analysis in Market Research? Explain each and
give an example. (Answer within minimum 200 words)
Question # 5 Chapter 15: Combining Research Techniques into
Research Strategies
1. Discuss the circumstances where you might follow up a quantitative research project
with a set of interviews—an optional procedure, according to the roadmap in
Table15.1. As always, give examples in specific product categories.
a. Is this more likely to occur in the B2B or B2C spheres?
b. Would you suppose that interview follow-up is more likely to occur in the case
of: (1) a survey, (2) a lab experiment, (3) a field experiment, or (4) a conjoint
(Answer within minimum 200 words)
Question # 6 Chapter 16: The limits of Market Research
1. What Qualitative Research can do? How does it work when it comes to market
research? Give examples. (Answer within minimum 200 words)

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