Expansion of Mental Health or Substance Abuse Services: Business Plan

Under the ACA, the expansion of behavioral health services is mandated for health care organizations. Whether your current health care organization already offers these types of behavioral services, or whether it will need to begin offering these types of behavioral health services, is subject to evaluation and goal setting by both the health care executive and the board of directors. As a current or future health care executive, you will likely engage in developing business plans for new initiatives and health care delivery service flows in your health care organization. With the recent move to address expanded behavioral health services in health care organizations, developing a business plan for expanded behavioral health services is both timely and appropriate. Review the resources for this week and review the business plan template for this Assignment. Reflect on the major considerations your health care leadership team members need to keep in mind when developing a business plan for the expansion of either mental health or substance abuse services in your health care organization. The Assignment: (5 pages) The ACA has provided for increased coverage of mental health and substance abuse services; however, there remains a shortage of these services in health care organizations. Your role as a health care leadership team is to evaluate opportunities for expanded behavioral health initiatives. Develop a business plan to model the expansion of either mental health or substance abuse services within your health care organization.Also, prepare your business development plan as a PowerPoint presentation. References: Albright, B. (2014). The ACA and behavioral health: A look ahead. Behavioral Healthcare, 34. (2), 36–40. Beronio, K., Glied, S., & Frank, R. (2014). How the Affordable Care Act and mental health parity and Addiction Equity Act expand coverage of behavioral health care. Journal of Behavioral Health Services & Research, 41(4), 410–428. Buck, J. A. (2011). The looming expansion and transformation of public substance abuse treatment under the affordable care act. Health Affairs, 30(8), 1402–1410. Coffey, M. J., & Coffey, C. E. (2016). There is no health(care) without mental health(care). In The Society for Healthcare Strategy and Market Development of the American Hospital Association (Ed.), Futurescan healthcare trends and implications: 2016–2021 (pp. 43–46). Chicago, IL: Health Administration Press. Garfield, R. L., Lave, J. R., & Donohue, J. M. (2010). Health reform and the scope of benefits for mental health and substance use disorder services. Psychiatric Services, 61(11), 1081–1086. Ogundipe, B., Alam, F., Gazula, L, Olagbemiro, Y., Osiezagha, K., Bailey, R. K., & Richie, W. D. (2015 ). Remaking the American health care system: A positive reflection on the Affordable Care Act with emphasis on mental health care. Journal of Health Care for the Poor and Underserved, 26(1), 49–61.

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Mental Health/Substance Abuse Expansion
Business Plan Template
I. Executive Summary:
II. Market Analysis:
Discuss how economic principles relate to investment in the expansion of mental
health/substance abuse services including the following:
Macro- and micro-economic implications of market competition
The mental health/substance abuse services that are currently provided
within a 25-mile radius of your healthcare organization
The specific implications of the expanded provisions of the Affordable Care
Act (ACA) for health care organizations and mental health and substance
abuse programs
III. Type of Service (Model) Provision and Rationale
There are a variety of models for providing services for mental health/substance abuse
services from community mental health centers to free-standing facilities. Based on your
market analysis, potential competition, and the ACA-expanded provisions for coverage
for mental health/substance abuse services, what type of service (model) do you
believe would be the best for your organization to provide? Include your rationale and
potential market competition.
IV. Ethical Issues
While ethical issues may not be part of every business plan, mental health and
substance abuse treatment necessitate special attention to ethical precautions. As a
health care executive considering expanding your mental health/substance abuse
services, you should be considering the ethical implications.
As you are expanding your services with the specific model you have chosen, are there
any ethical challenges that need to be considered? For example: Are you expanding
from adult to pediatric services? How might this present different ethical issues? Are
you expanding from inpatient to outpatient services? How might this present different
ethical issues? Are you treating ex-offenders? Are you using methadone?
V. Financial Analysis:
Capital Requirements
To estimate the total funds required for your expansion prior to commencement of
operations, what are the specific issues (e.g., number of rooms, dining space,
recreation space, etc.) you must consider when expanding mental health/substance
abuse services? Detail the information pertinent to your services based on the model of
service you intend to provide.
Professional Staff
© 2016 Laureate Education, Inc.
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What types of professional services will be required in your model? Are there specific
numbers of professionals required per number of patients treated? What are the fee
structures/reimbursement schedules that are utilized by these professionals?
Non-Professional Staff
What other staff is required to operate your mental health/substance abuse model of
service? Are there specific numbers of staff required per number of patients treated?
VI. Certification
What type of certification is required for your service delivery model? Who do you apply
to obtain certification? What is the timeline for obtaining certification?
© 2016 Laureate Education, Inc.
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