Topic:Online advertising effectiveness among youth in OmanInformation:The assignment table of content is in the attached PDF file check it and work according to it the whole assignment should be 12000 words the part of Literature Review should be around 4000 words . Some information for questionnaire:the questionnaire is in the attached file also Please when you do analysis for questionnaire please do pilot testing for questionnaires about 30 or 20 student because my topic relate with students in 3 college in Sultanate of Oman , Importance of using pilot test this showing if questionnaire its good or not or if student understand this questionnaire or not if the result show some question it’s not good you can change this question .Also do analysis the questionnaire in excel program, finally complete write final analysis for questionnaire to 150 student and use excel and SPSS program .Note…When doing the pilot test and you see that the questionnaire is wrong, please correct the questionnaire.
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I am Basama Alraiisi and am student at Muscat College (affiliated to university of sterling). This study is part of my undergraduate dissertation
titled: A Study of Online Advertising Effectiveness among Youth in Oman and is for academic purposes only.
If you have any comments or queries, then you can contact me firstname.lastname@example.org and my supervisor Dr.Vinay at
Vinay@email.muscatcollege.edu.om .You will be given a copy of this information sheet to keep.
Thank you for your participation
Online advertising is any type of marketing message that shows up with the help of the internet. That means it could appear in a web browser, search
engine, on social media, on mobile devices and even in email.
[ ] Female
[ ] Male
[ ] (21-25)
[ ] (26-35)
[ ] (36-45)
[ ] (46-60) [ ] Above 60
3. Family income:
[ ] 601-1000
[ ] 1200-1500
4. Place of residence:
[ ] Village
[ ] City
5. Study mode:
[ ] full time student
[ ] Working student
1-Online advertising provide youth with wide variety of
Products and useful shopping.
2-Online advertising has effective role on current life of youth.
3-Online advertising has become useful for youth and traders in Oman
4- Internet is an effective promotional tool
5- Internet is an effective medium of advertisement.
6-Online advertising has negative impacts on buying behaviour of
youth in Oman.
7-Consumers behaviour is affected by online advertising in Oman
8-Online advertising has useful role to raise youth awareness of quality
of products through detailed information of different products.
9- Different types of online advertising shaped the youth consumers
behaviours relating to obtain their needs of fashionable brands easily &
10- All types of online advertising can affect more on customers
behaviour of youth in future
11- Online advertising will be the main advertising tool to deal with
youth in global markets.
12- youth had strong relationships with online advertising provide
youth with ability to do information search and communication, to their
13 – Online advertising need to avoid the negative impact on
consumers behaviour of youth.
14- Social media advertising has negative impact on consumers
behaviour of youth.
15- Social media advertising has positive impact on consumers
behaviour of youth and leads them to get advantage of buying quality
brands with reasonable prices
16-advertising is beneficial to consumers because it provides important
information about goods and service.
17- People become victims of advertising by purchasing unnecessary
18-Online advertisement has become increasingly Spread
19- There are a lot more online advertisements than there used to be
20- If Internet advertisements were “faster downloading”, I would be
more likely to purchase or seek information about the advertised
product or service.
21- If Internet advertisements
were “more interesting”, I would be more likely to purchase or seek
information about the advertised product or service
22- If Internet advertisements were “less annoying or offensive”, I
would be more likely to purchase or seek information about the
advertised product or service
23-The Internet will become a “better place” when businesses and
advertisers use effective advertising characteristics and methods
24-The websites contain more advertisements than content:
25-Online advertising help you use product.
How do you feel about the following types of advertisements?
way or other
Large pop up ads (cover entire screen)
Small pop up ads (covers a small part of the screen e.g. like on
Background video advertising with sound
Background video advertising without sound
Table of Content
Abstract . … … 2
List of Tables . .5
Last of Figures .6
Chapter 1: Introduction … .7
1.0 Introduction 7
1.1 Background of the study … 10
1.2 Need of Study .11
1.3 Research Questions ..11
1.4 Research Objectives 11
1.6 Null Hypothesis (H0):
1.7 Alternative Hypothesis (H1):
1.8 Value of Research …11
Chapter 2: Literature Review .12
Chapter 3: Research Methodology .18
3.0 Research Methodology .. . .18
3.1 Research Design
Population …. .
3.2 Sampling Techniques …. ..19
3.3 Data Collection Methods … ..19
3.6 Tools uses for the study …20
3.7 Validity and Reliability .. ..20
3.8 Limitations of the Study . . 21
3.9 Ethics . . ..21
3.10 Chapter Scheme .. .. .22
Chapter 4: Data Analysis… … ..23
4.0 Introduction .24
4.1 Frequencies Distribution . 24
4.3 Chi-square ..35
Chapter 5: Conclusion and Recommendation… ……. 58
5.0 Introductions ….58
5.1 Recommendations 58
5.2 Conclusion …59
6. References . 61
7. Appendix .. . .53
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