Task Module 2Task1. As you have discovered there are pros and cons to venturing into the global marketplace. Investigate other companies that have made mistakes when going global. Did any do it right or learn from their mistakes?20 Epic Fails in Global BrandingMistakes Companies Make When Going Global2. Now look at some who found out the right way.Recommended Read Changing How the World Does Business: FedEx’s Incredible Journey to Success by Roger FrockWatch Davos 2011 – Muhtar Kent, CEO, Coca-Cola Watch Intro-FedEx Critical Inventory Logistics®: Outsource, Optimize, and Reach Markets All Over the World Maximize success and minimize mistakes in International ExpansionGlobalization and the Coca-Cola Company3. Investigate strategies for going globalRead Chapter 3, Improving Your Market Readiness through Effective Planning, Action, and Commitment, in Grow Globally: Opportunities for Your Middle-Market Company Around the WorldRefer to Chapter 8 in this ebook. Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing WorldEmerging Markets: Lessons for Business Success and the Outlook for Different MarketsAssignmentMake a list of pros and cons for going global to discuss with your team. Enter it in the text box
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