This paper is a semester paper. Below is the full attached assignment 10 pages single spaced APA format. You just graduated from Lynn University with a major in International Business. You havestarted looking for jobs in the area, but so far, you have not had any luck. As an entrepreneur atheart, you are considering the opportunity to start your own international trade business. Besides, you think to yourself that Floridas location makes it a good place to venture in thisarea, and your grandparents just gave you the news of a $15,000 graduation gift to be given toyou with the condition that it be used to cement your business career. They are willing to giveyou even more money if you can show them a sound business plan. You are excited about thisopportunity to strike on your own, and are ready to work on the plan right away. After looking atthe various foreign market entry approaches you decide to start your own exporting business.
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By: Hunter, Alanna, Pedro, and Ida
? They love their beer
? Oktoberfest- biggest beer festival in the world
? They have nice car dealerships
? 1/3 of the country is covered in forests and woodlands
? The first printed book was in German
? College is free for everyone
? Drinking alcohol is legal
? There are 300 different kinds of breads
Frankfurt am Main (650,000)
? Population is 81.9 million
? Berlin is the capital
? Climate is temperate
? They use the metric system
? Currency is EURO
? Worlds 4th largest economy
? Automobile and aviation
? Chemical industry
? Consumer industries
? Demographic change
? ?High priority on privacy, punctuality and structure
? ?Embrace the values of hard work, thriftiness and perfectionism
? ?They like to manage there time wisely and always follow there agendas
? ?Dont like to admit when they are wrong, no joking and they rarely give out
? ?Germans love rich and large cuisines
? ?Pork is the most common meat to eat in Germany
? ?Beer is the most popular alcoholic beverage to drink in Germany
? ?One of Germanys biggest exports is beer
? ?65 to 70 percent of the population identify themselves as Christian
? ?29 percent are Catholic
? ?4.4 percent are Muslims
? ?36 percent dont follow a religion or are following a religion other than Christian
? Economic freedom, 25th in the world 2018
? Strong business and investment freedom
? Well protected property rights
? Sound business regulatory environment
? High personal income tax rate, 47.5%
? European unions most politically and
economically influential member
? Germany has 16 states or provinces, which have local governments and
? Head of Government: Chancellor. Elected by absolute majority in the Federal
Assembly for a four year term. (EXECUT I VE POWER )
? Head of state: President. Elected for a five year term by the federal convention
which includes the members of the Federal Assembly and an equal number of
delegates elected by the provincial legislatures. (L EGI SL AT I VE POWER )
? The German Parliament is bicameral: The Federal Assem bly(lower house) and the
federal Council(upper house).
? Cristian democratic Union
? Failed to secure an outright parliamentary
? Coalition talk fell apart in November
? Open door policy for the migrants
? Weakening Merkels position
? Possibility of new election
? A hit or a miss
? Challenges such as, culture, language, etiquette
and trade costs
? Understand the businesses culture and flexibility
? Where is there a demand for your business
? DTF distance to frontier
? Germany is ranked 20th with a score of 79
? Avoid misunderstanding (language barrier)
? Adjust your demeanor (Punctuality, good manners & outfits)
? Respect the decision process (close review, be patient)
? Confirm in writing
? Get competent advice (opportunities and risks)
? #13 best countries for business according
? Strongest economy in Europe
? Leasing exporter of machinery, vehicles,
chemicals and household equipment
? Skilled labor force
? Faces challenges due to the migration
? May open up opportunities
? Germany is currently living a strong relative economic performance.
? Unemployment Rate: 5.8%
? Fiscal situation remains strong. Third successive year German government does
not burrow money.
? German social media facing the technological wave
? ? Adapting to social media in Germany has been challenging.
? ?The open access to new technologies
THE ECONOMIST. (2017 SEPT. 8). GERMANY STATS. RETRIEVED FROM
U.S. NEWS. (2017 NOV. 3). GERMANY OVERVIEW. RETRIEVED FROM
? ?Germany: Economic and political
outline. (n.d.) Retrieved March 30, 2018, from
? ?The German Economy-Current Situation, Trends and Characteristics-
2017.(2017,May03). Retrieved March 30, 2018,
? ?What Challenges is Germany Facing? (n.d.). Retrieved March 30, 2018, from
The objective of this summative assignment is to evaluate, determine and
confirm that students have achieved a high level of competency in the
international business field. This exercise will provide students with the
opportunity to apply research and writing skills as they integrate the four
pillars to succeed in an international business endeavor; namely global
management, international marketing, international finance, and global
supply chain and logistics.
You just graduated from Lynn Uni versity with a major in International
Business. You have started looking for jobs in the area, but so far, you
have not had any luck. As an entrepreneur at heart, you are considering
the opportunity to start your own international trade business. Besides,
you think to yourself that Floridas location makes it a good place to
venture in this area, and your grandparents just gave you the news of a
$15,000 graduation gift to be given to you with the condition that it be
used to cement your business career. They are willing to give you even
more money if you can show them a sound business plan. You are excited
about this opportunity to strike on your own, and are ready to work on
the plan right away. After looking at the various foreign market entry
approaches you decide to start your own exporting business.
For your proposed export business, fully develop the following
1. Global assessment of your products international potential (i.e.
demographics, cultural considerations, market data,
macroeconomics, government policies, environmental indicators,
trade statistics, product specific indicators, and industry indicators).
2. The effect of trade barriers and non-trade barriers for the specific
product and country where you plan to export your product (i.e.
import duties, export license, government standards, quotas,
product labeling, origin requirements, etc.)
3. The identification, evaluation and selection of potential export
management companies, export agents/brokers, or sales agents and
4. Identification, evaluation and selection of logistics providers.
5. A pricing analysis of your product in the selected foreign market
taking into account local freight, insurance, ocean/air freight,
warehousing, terminal charges, custom brokerage fees, bank costs,
import duties, etc.
6. A plan on how you expect to mitigate transactional risks,
commercial risks and political risks.
Student Learning Outcomes:
Students will be able to:
1. Analyze the global potential of a product taking into considerat ion.
demographics, culture, market data, macroeconomics, government
policies, environmental indicators, trade statistics, product specific
indicators, and industry indicators. ( SLO 20.4)
2. Analyze the effect of trade barriers and non -trade barriers for the
specific product and country where you plan to export your product
(i.e. import duties, export license, government standards, quotas,
product labeling, origin requirements, etc.). ( SLO 20.5)
3. Conduct an identification, evaluation and selection of potential
export management companies, export agents/brokers, or sales
agents and distributor for the chosen product to be exported. ( SLO
4. Conduct an identification, evaluation and selection of logistics
providers. (SLO 20.2)
5. Conduct a profit potential that would lead to a pricing analysis of
your product in the selected foreign market taking into account local
freight, insurance, ocean/air freight, warehousing, terminal charges,
custom brokerage fees, bank costs, import duties, etc. ( SLO 20.1)
6. A plan on how you expect to mitigate transactional risks,
commercial risks and political risks. ( SLO 20.5)
7. Demonstrate critical thinking skills. ( SLO 12.4)
8. Demonstrate writing skills. (SLO 12.6)
9. The written paper is to be typed singlespaced, 1 margins, Ariel and 11point font, page length between10-12, with correct spelling and grammar,
proper citation (APA), references, a cover.
page, and organization with headings. The instructors approval of the topic
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