Google Analytics (GA) is an easy-to-use tool to measure activity on a
website. A basic setup might take as little as a few minutes, and many
of the standard reports are quite accessible and understandable without
any special training or prior knowledge of web analytics. Because of
this, many users jump into GA without knowing much about its
underpinnings-how the data is structured and gathered-and that’s fine
for the basics. But eventually, users can outgrow this intuitive
understanding of GA and its data, and need deeper insight into how it
works and what it can do.In a 3-4 page APA formatted paper, explore the Google Analytics
environment and explain how we accomplish the following in Google
Analytics:How accounts are structured in Google Analytics?How the data gets into Google Analytics?How are reports generated?Next, write a comparison of what Google does versus what other search
providers do. How is Google different than Yahoo, Bing, etc.? What
makes them special and the market leader in this area?Be sure to use proper citations and references within your paper.
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