i need this to be fixed grammar and sentence structural. Subject is Bmw x5 / Marketing Mix 2 pages double space
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BMW X5 Marketing Mix
The BMW X5 is a luxurious vehicle in the automotive industry. This vehicle has
attractive features in the market as opposed to other sport utility vehicles. The BMWX5 is one of
the recently sport utility manufactured vehicles by the BMW. The main target of this vehicle is
the high class who do not only need a vehicle for convenience but for luxury. This product uses
advanced technology in most of its parts. It has well-fitted sensors that sense whatever happens
around it. The BMW X5 has the ability to regulate and standardize climate in the vehicle
automatically or through the command from the user. In addition, the vehicle has a big cargo
space of about 35.8 cubic feet which is expandable up to 76.7 cubic feet. The product has a highperformance engine making it very powerful. The motor vehicle is more reliable and efficient on
road (Saunders 3). The BMW X5 has an attractive and streamlined design that allows it to move
fast and be stable on the road.
The BMW Company manufactures and distributes BMWs across the world. Its main
manufacturing plant is in Munich. The product has customers across the world. It faces huge
competition from other organization but its customers can purchase the products and enjoy the
product from any place. The BMW has a strategy that covers the whole world. Therefore, this
makes the BMW X5 available to all customers across the globe. In addition, the BMW has set up
manufacturing facilities in more than ten countries to serve various regions. The organization is
focusing on emerging markets making the product more accessible to their customers and
potential customers. BMW has an agreement with dealers to sell their products in various
markets making it more accessible. Finally, the company has set-up an online platform where
customers can order their product and have it shipped to them.
The company has a strong reputation across the world for manufacturing quality and
luxurious products. However, the company focuses on selling every product uniquely. The
company invested heavily in marketing and advertising the BMW X5 in their market as well as
their emerging markets. The product slogan is Uncompromisingly Different Experience of a
New Chapter in BMW. This attracts more customers to experience the different and new chapter
of luxury from the product (Richter 56). The target groups of the BMW X5 are the high-class
individuals in the market. The product is expensive comparing it with other competing products
such as Toyota. The product sponsors the Formula E competition to promote the product. The
BMW X5 has a partnership with Formula E. It also sponsors some competitions such as Tennis
and athletics. Through the various promotional method, the product attracted more customers
hence increasing its sales.
The price of the BMW X5 is relatively higher when compared with other vehicles in the
market. The luxury provided by the BMW is unique. Comparing it with products from Toyota
and Nissan among other competitors, the product offers the best services and comfort. Similar,
its price is relatively higher. Comparing BMW X5 and other products from the BMW, BMW is
more expensive and also less expensive depending on the brand of the vehicle. For example,
when comparing BMW i8 and BMW X5, the i8 is more expensive. When comparing BMW X5
against X2, the BMW X5 is more expensive than the BMW X2. Therefore the product is among
the most expensive products in the market. BMW adopts some pricing strategies to penetrate
some market. They avail the product at as relatively lower price.
Richter, Tobias. International Marketing Mix Management: Theoretical Framework,
Contingency Factors and Empirical Findings from World-Markets. Berlin: Logos, 2012.
Saunders, Tim. Bmw X5: All First Generation (e53) Models 1999 to 2006. , 2013. Print.
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